Software Development Lifecycle 101
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Transcript of Software Development Lifecycle 101
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• It All Starts With a Clear Vision and Good Requirements
• Native vs. Mobile Web Apps• The Development Process• iOS vs. Android Development Environments• How To Market Your App
Software Development Lifecycle 101
This session will cover the following topics:
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1) Start small, with a clear vision2) Do your research3) It's all in your name -- and your brand4) See if a DIY solution will really meet
your needs, and get ready for the next steps
5) Know how to hire a developer
5 Steps To Get Started
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
Native vs. Mobile Web
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Native vs. Mobile Web
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Native vs. Mobile Web (Facebook)
Facebook’s move to a native app• Faster
performance• Use of native
controls• Offline storage
The Development Process
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Mobile Development Process
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iOS - XCode
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iOS – Xcode IDE
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Java – Eclipse IDE
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Test Flight – Beta Distribution
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Crashlytics – Crash Reporting
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Bugzilla – Bug Tracking
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Basecamp – Project Management
Mobile Marketing
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6 Key Steps For A Successful App
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Mobile Marketing
Mobile Marketing is an engagement with mobile device users to generate exposure, opportunity and sales.
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Mobile Marketing Methodology
A Good Mobile Marketing Campaign1:• Know your audience• Establish your budget in advance• Choose How to deploy your mobile marketing message
• Build Long-Term Relationships
1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899
QRcodesSMSIn-App AdvertisingSocial Media IntegrationMarketing AppsNative Apps
Mobile WebAugmented RealityMobile GamingEcommerceDiscount and SpecialsLBS / Tours
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Mobile Marketing ROI
The steps to achieve a solid ROI on a mobile marketing initiative are as follows:
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Mobile Marketing Steps to Measure ROI
1) Establish - a Baseline to measure results2) Create an Activity Timeline
Activites, Social Data, Web Data, Transactions
3) Monitor – Sales RevenueHow often customers make transactions.How many customers you are reaching.How much customers are spending.
ROI =Cost of Investment
(Gain from Investment - Cost of Investment)
Marketing Examples
Mobile Ad Frameworks
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Mobile Ad Frameworks, Flurry
Google AdSenseMillennial MediaiAdAdMobBrightrollGreystripeInMobiJumptapMdotMSAY Media ZestADZ
