Software Defined Storage Research Findings - SUSE Linux Defined Storage ... (55%) are listed as the...

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1 Software Defined Storage Research Findings August 2016

Transcript of Software Defined Storage Research Findings - SUSE Linux Defined Storage ... (55%) are listed as the...

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Software Defined Storage

Research Findings

August 2016

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Research overview

1202 senior IT decision makers across 11 countries completed an online survey in July / August 2016

Screened to ensure they have some level of knowledge and understanding of SDS / other IT terms

S1. What is your level of seniority within the IT function of your organization?Base size: Total (1202)

C-level / VP level15%

Director level36%

Senior Manager

level49%

Seniority levelCountries

Number of interviews

US 200

Canada 100

UK 101

Germany 101

France 100

Italy 100

Nordics 100

China 100

Japan 100

Australia 100

India 100

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Sample breakdown

S3. How many employees work for your organization in total?

S4. In which of the following industry sectors does your organization primarily operate?Base size: Total (1202)

2%

7%

7%

8%

9%

9%

9%

9%

10%

10%

10%

10%

Other

Government / public sector

Healthcare

Transport / logistics

Consumer Products

Utilities / energy

IT / telecoms

Manufacturing / construction

Retail / distribution

Media / broadcast

Financial services

Professional services

250 – 999 employees

44%

1000 – 4999 employees

41%

5000 + employees

15%

Company size Industry

1202 senior IT decision makers across 11 countries completed an online survey in July / August 2016

Screened to ensure they have some level of knowledge and understanding of SDS / other IT terms

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Storyboard and key stats

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Software Defined Storage - Storyboard

Simplifying storage is the #1 data management priority in the next 12 months. There is increasing demand & scrutiny on IT

departments to be more agile and responsive to challenges of data governance / security and growing volumes of data

Organisations worry about how to manage growing storage costs as a result of increasing data volume / capacity requirements –

digital transformation initiatives are also threatened by the growing burden of the need for more storage

Most agree that a flexible storage solution & advice is needed to satisfy changing data demands. Businesses currently use a flash &

disk hybrid storage system – they have reviewed their data storage approach in the last 12 months, but few use Software Defined

Storage. Overall cost, performance concerns & complexity are frustrations with current storage systems

Industry trends like cloud adoption and big data analytics is believed to have accelerated the adoption of SDS in organisations.

Integrating with existing systems and management challenges are seen as potential SDS barriers

Majority agree that the business case for SDS is compelling – improved system performance seen as main benefit.

Organisations are receptive to new storage approaches and have a high interest in SDS & an Open SDS approach. Increased

business, time, performance & technical scalability is expected from adopting a SDS approach

The general consensus is that organisations need to rethink their approach to storage within the next 12 months before their

business activities become compromised - organisations anticipate adopting a SDS approach by 2018

Security challenges / governance and data volumes are key data management challenges and IT departments feel under

pressure to be more agile in their approach. Simplifying storage is the #1 data management priority in the next 12 months

Organisations ‘worry’ about how to manage growing storage costs as a result of increasing data volume / capacity requirements

– digital transformation initiatives are also threatened by the growing burden of the need for more storage

Overall cost, performance concerns & complexity are frustrations with current storage systems. Most agree that a flexible storage

solution & advice is needed to satisfy changing data demands.

Industry trends like cloud adoption and big data analytics are seen as accelerators for SDS adoption. Integrating with existing

systems and management challenges are seen as potential SDS barriers

Majority agree that the business case for SDS is compelling – improved system performance seen as main benefit.

Organisations are receptive to new storage approaches and have a high interest in SDS & an Open SDS approach. Increased

business, time, performance & technical scalability are expected from adopting a SDS approach

The general consensus is that organisations need to rethink their approach to storage within the next 12 months before their

business activities become compromised - organisations anticipate moving towards an SDS approach by 2018

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Story stats (1) – Context and challenges

• Security & data governance (56%) and increasing volumes of data (54%) are key challenges in terms of data management

in organisations. Back up, disaster recover & archiving (46%), performance / availability (46%) , cost of storage (45%),

storage capacity planning (39%), complex administration (35%) and silos of storage (26%) are also challenges

• Majority (68%) see the volume of data increasing in their organisations each year, by up to 30% in most cases. 19% see no

change in the volume of data each year

• 73% agree that every business is a storage business to some degree

• 92% are worried about how to manage growing storage costs as capacity requirements increase (41% worried to a ‘great

extent’ and 51% worried to ‘some extent’)

• 60% say scrutiny from the wider business on data storage spend has increased over the last two years, 19% say no

change and 22% said data storage spend had decreased

• 92% are also worried about data growth and its implications for storage slowing down digital transformation initiatives (35%

worried to a ‘great extent’ and 57% worried to ‘some extent’)

• Compared to two years ago, 68% say demands from business for IT to be more agile / responsive have increased

• 63% say that their business struggles to make the link between storage and agility

• The key data management / storage priority over the next 12 months is simplifying storage (54%). Reducing operating

expenses on storage (48%), facilitation of collaboration / innovation (45%), addressing performance concerns (43%) and

increasing resilience (40%) make up the top 5 data management / storage priorities over the next 12 months

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Story stats (2) – Storage: now and future

• Storage is definitely under the spotlight – 70% have reviewed their approach and strategy to data storage in the last 12

months

• The most popular storage systems used currently are hybrid flash & disk (62%) and disk based storage (61%). 39% use

flash and 11% use SDS

• The biggest frustrations around current storage solutions used are overall cost (80%), performance concerns (74%),

complexity (71%), inability to support innovation (68%) and lack of agility (68%)

• 82% say organisations in their industry sector need to rethink their approach to storage given growth in data volumes within

the next 12 months to avoid their business being compromised

• 83% say their organisation is receptive to considering new approaches to storage - only 17% said their organisation is not

open to new approaches

• 78% say they need a flexible storage solution that can keep up with ever changing demands of their data centre

• 70% say their business needs help or advice as to how to best manage their growing storage needs

• Expected benefits from SDS include improved system performance (52%), facilitating the development & deployment of

modern web, mobile and big data applications / services (41%), reduced support / maintenance costs (40%), supporting

innovation / open business models (39%) and ease of deployment (39%)

• Different aspects of scalability associated with SDS are appealing, in particular technical scalability (systems becoming more

stable and reliable as they grow) (50% see this as very appealing) and cost scalability (system costs fall as the systems

scale) (49%)

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Story stats (3) – SDS momentum

• 95% express some level of interest in SDS (38% say they are very interested, 57% quite interested) – 63% think they will

realistically BEGIN to adopt an SDS approach in the next 12 months

• 81% say they believe the business case for SDS is compelling

• The main challenges to transitioning to SDS are integrating with existing systems (53%), management challenges in defining

scope of control (37%), queries around pricing (33%), a lack of consistency of definition in industry (32%) and too many

vendors (25%)

• 69% say vendors are causing a lot of confusion around what constitutes Software Defined Storage

• 59% say there is not enough data about real world usage of Software Defined Storage available

• Cloud adoption (54%) is seen as the main industry trend which will accelerate the rate at which organisations adopt SDS, big

data analytics (50%), mobility (47%), IoT (46%) and appetite for open source (35%) are also listed as industry accelerators

• 42% are already considering an Open Source approach to SDS, 51% would consider this. Of those who would not consider

this (7%), 48% said potential challenges / drawbacks with an Open Source approach to SDS are too much risk, unclear cost

benefits (30%), too immature / lack of relatable cases (29%) and suitable in only very specific cases (9%)

• Microsoft (70%), HP (61%) and Dell (55%) are listed as the top three suppliers in the SDS market that people are aware of –

SUSE stands at 16%. When asked which of these suppliers are Open Source, the top three are HP (40%), EMC (36%) and

Dell (31%) - SUSE is 14%.

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Country dashboards

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Regional dashboards (1) – Context and challengesUS Canada UK Germany France Italy Nordics China Japan Australia India

Top two data management challenges

Increasing volumes of data (65%)

Security and data

governance (65%)

Performance / availability (52%)

Security and data governance

(47%)

Security and data governance

(58%)Increasing

volumes of data (56%)

Increasing volumes of data

(61%)Security and

data governance (59%)

Security and data governance

(51%)Increasing

volumes of data (43%)

Increasing volumes of data

(56%)Security and

data governance (51%)

Security and data

governance (49%)

Cost of storage (41%)

Security and data governance

(70%)Increasing

volumes of data (69%)

Increasing volumes of data

(56%)Security and

data governance

(51%)

Cost of storage (55%)

Increasing volumes of data

(44%)

Security and data governance

(62%)Challenges with back up, disaster

recovery and archiving (59%)

‘% seeing volume of data increasing each year 76% 59% 71% 70% 64% 71% 59% 66% 72% 66% 66%‘% agree’ Every business is a storage business to some degree

83% 76% 75% 77% 70% 72% 57% 82% 57% 67% 72%

‘% worried’ how to manage storage costs

93% 94% 91% 92% 95% 98% 78% 91% 93% 92% 90%

’% increasing’ scrutiny from wider business

67% 69% 51% 57% 52% 50% 50% 58% 56% 68% 74%

'% Worried' about storage slowing down digital transformation

90% 93% 91% 94% 93% 95% 87% 88% 93% 92% 97%

‘% increased’ demands from business for IT to be more agile / responsive

75% 70% 66% 73% 72% 67% 52% 69% 67% 65% 69%

‘% agree’ business struggles to make the link between storage and agility

76% 69% 58% 63% 61% 58% 41% 64% 58% 65% 65%

Top two data management priorities for the next 12 months

Simplifying storage (50%)

Reducing operating

expenses (44%)

Simplifying storage (61%)

Reducing operating

expenses (50%)

Simplifying storage (58%)

Reducing operating

expenses (55%)

Increasing resilience (62%)Facilitation of

collaboration / innovation (55%)

Facilitation of collaboration /

innovation (56%)Simplifying

storage (53%)

Simplifying storage (60%)

Addressing performance

concerns (57%)

Simplifying storage (50%)Facilitation of

collaboration / innovation

(43%)

Facilitation of collaboration /

innovation (66%)Simplifying

storage (52%)

Reducing operating

expenses (54%)Reducing capital

expenditure (42%)

Simplifying storage (58%)

Reducing operating

expenses (46%)

Simplifying storage (67%)

Addressing performance

concerns (65%)

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US Canada UK Germany France Italy Nordics China Japan Australia IndiaReviewed data storage approach in last 12 months

77% 61% 66% 75% 73% 68% 53% 84% 68% 59% 76%

Current storage systems

Disk based (66%), Flash

(47%), Hybrid (61%), SDS

(18%)

Disk based (64%), Flash

(36%), Hybrid (65%), SDS (8%)

Disk based (63%), Flash

(39%), Hybrid (65%), SDS (9%)

Disk based (56%), Flash

(44%), Hybrid (71%), SDS (12%)

Disk based (62%), Flash

(30%), Hybrid (58%), SDS (8%)

Disk based (51%), Flash

(41%), Hybrid (69%), SDS (6%)

Disk based (62%), Flash

(27%), Hybrid (39%), SDS (8%)

Disk based (61%), Flash

(37%), Hybrid (87%), SDS (7%)

Disk based (65%), Flash

(50%), Hybrid (57%), SDS

(15%)

Disk based (64%), Flash (38%),

Hybrid (45%), SDS (13%)

Disk based (54%), Flash (33%),

Hybrid (69%), SDS (6%)

Top 3 frustrations with current storage systems

Performance concerns (77%)

Complex / highly

fragmented (74%)

Overall cost (72%)

Overall cost (84%)

Being tied into legacy vendors

(75%)Lack of agility

(73%)

Overall cost (83%)

Performance concerns (77%)

Inability to support

innovation (74%)

Lack of scalability (75%)

Overall cost (74%)

Performance concerns (65%)

Overall cost (79%)

Performance concerns (76%)

Complex / highly fragmented

(74%)

Overall cost (88%)

Lack of scalability (75%)

Performance concerns (73%)

Overall cost (84%)

Complex / highly fragmented

(74%)Inability to

support innovation

(70%)

Lack of agility (76%)

Performance concerns (74%)

Overall cost (70%)

Overall cost (82%)

Being tied into legacy vendors

(73%)Performance

concerns (73%)

Overall cost (89%)

Performance concerns (84%)

Complex / highly fragmented

(79%)

Overall cost (86%)

Inability to support

innovation (80%)Being tied into legacy vendors

(79%)

‘% within 12 months’ Organisations need to rethink storage approach

85% 84% 82% 85% 80% 85% 80% 79% 86% 78% 74%

‘% open/receptive’ to new storage approaches

80% 87% 87% 89% 87% 93% 78% 95% 82% 66% 71%

'% agree ' We need a flexible storage solution to keep up with changing data demands

84% 83% 75% 78% 72% 85% 65% 90% 70% 74% 80%

‘% agree’ business needs help as to how to best manage our growing storage needs

78% 79% 74% 66% 70% 67% 45% 89% 53% 69% 74%

Top 2 potential SDS benefits

Improved system

performance (59%) Supports

innovation (53%)

Improved system

performance (47%) Supports

innovation (47%)

Improved system

performance (54%)

Ease of deployment

(41%)

Improved system

performance (60%)

Ease of deployment

(42%)

Ease of deployment

(48%)Reduced

maintenance costs (47%)

Improved system

performance (51%)

Facilitates development

(43%)

Improved system

performance (48%)

Reduced maintenance costs (33%)

Facilitates development

(57%)Supports

innovation (56%)

Improved system

performance (42%)

Reduced maintenance costs (40%)

Improved system performance

(51%)Facilitates

development (42%)

Improved system performance

(58%)Supports

innovation (53%)

Regional dashboards (2) – Storage: now and future

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US Canada UK Germany France Italy Nordics China Japan Australia India

‘% interested’ in SDS 98% 93% 92% 97% 95% 97% 87% 99% 88% 94% 96%‘% agree’ business case for SDS is compelling

89% 88% 76% 76% 76% 80% 63% 91% 78% 76% 89%

Top 2 potential SDS challenges

Integration with existing

systems (56%)Lack of

consistency of definition

(33%)

Integration with existing systems

(56%)Queries around

pricing (39%)

Integration with existing systems

(59%)Lack of

consistency of definition (34%)

Integration with existing systems

(58%)Management

challenges (48%)

Integration with existing systems

(45%)Queries around

pricing (38%)

Integration with existing systems

(57%)Management

challenges (42%)

Integration with existing

systems (39%)Management

challenges (29%)

Integration with existing systems

(64%)Lack of

consistency of definition (34%)

Integration with existing systems

(53%)Business does

not see the case for change

(32%)

Integration with existing systems

(45%)Management

challenges (35%)

Management challenges (60%)Integration with existing systems

(58%)

‘% agree’ vendors are causing a lot of confusion around SDS

75% 73% 78% 68% 62% 63% 59% 62% 71% 69% 79%

‘% agree’ not enough data about real world usage of SDS

65% 64% 60% 59% 57% 48% 42% 58% 70% 62% 53%

Industry trends to accelerate SDS adoption

Cloud adoption (57%)

Big data (56%)IoT (53%)

Big data (54%)Cloud adoption

(50%)Mobility (46%)

Cloud adoption (55%)

Big data (50%)IoT (47%)

Big data (52%)IoT (52%)

Mobility (50%)

Cloud adoption (54%)

Mobility (45%)IoT (38%)

Cloud adoption (60%)

IoT (41%)Big data (41%)

Mobility (51%)Cloud adoption

(48%)IoT (35%)

Big data (71%)IoT (68%)

Mobility (56%)

Big data (54%)Cloud adoption

(49%)IoT (43%)

Cloud adoption (59%)

IoT (42%)Mobility (42%)

Cloud adoption (70%)

IoT (42%)Mobility (42%)

% considering / would consider Open Source SDS approach

96% 95% 92% 95% 87% 93% 91% 93% 92% 97% 94%

‘% awareness’ Top three suppliers in SDS

Microsoft (74%)HP (65%)Dell (60%)

Microsoft (65%)HP (57%)Dell (42%)

Microsoft (76%)HP (55%)Dell (53%)

Microsoft (79%)HP (67%)Dell (64%)

Microsoft (69%)HP (55%)Dell (48%)

Microsoft (71%)Dell (62%)HP (60%)

Microsoft (51%)HP (45%)Dell (33%)

HP (82%)Microsoft (73%)

Dell (65%)

Microsoft (68%)HP (62%)Dell (57%)

Microsoft (63%)Dell (51%)HP (45%)

HP (74%)Microsoft (72%)

Dell (69%)

‘% known to be Open Source’EMC (43%)HP (42%)

Red Hat (37%)

EMC (45%)HP (36%)

Red Hat (36%)

EMC (40%)HP (31%)

Red Hat (27%)

HP (40%)Dell (40%)EMC (38%)

HP (33%)EMC (32%)Dell (27%)

HP (31%)EMC (27%)SUSE (23%)

EMC (28%)HP (27%)Dell (19%)

HP (66%)Dell (52%)

Red Hat(44%)

HP (55%)Dell (37%)EMC (37%)

EMC (30%)HP (29%)Dell (25%)

EMC (45%)HP (36%)Dell (33%)

Regional dashboards (3) – SDS momentum

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Appendix

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Data management challenges

Over half cite security & data governance and increasing volumes of data as key challenges in terms of data

management in their organisations – just under half listed back up challenges, performance and storage costs

Q1. What are your key challenges in terms of data management in your organisation?

3%

26%

35%

39%

45%

46%

46%

54%

56%

None of the above

Silos of storage

Complex administration

Storage capacity planning

Cost of storage

Performance / availability

Challenges with back up, disaster recovery andarchiving

Increasing volumes of data

Security and data governance

Base size: Total (1202)

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Demands from the business for IT to be more agile

Over two thirds (68%) say demands from business on the IT department in terms of being more

agile / responsive to market conditions have increased in the last two years

Q2. Compared to two years ago, how have demands from business on the IT department changed in terms of being more

agile / responsive to market conditions?

Increased significantly

31%

Increased moderately

37%

No change13%

Decreased moderately

11%

Decreased significantly

8%

Base size: Total (1202)

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Changing data volumes

Over two thirds see the volume of data increasing each year – of these, nearly three quarters estimate data

to increase by up to 30% each year

Q3a. Do you see the volume of data within your organisation increasing or decreasing each year?

Q3b. By how much do estimate data within your organisation is growing each year?

Increasing 68%

No change19%

Decreasing 13%

Base size: Total (1202)

Up to 10%19%

11% - 30%54%

31% - 50%19%

51% - 70%7%

By more than 70%1%

% increase in data growthChange in volume of data each year

Overall, Organisations estimated the increase in data to be 27% - similar increases are estimated across all countries: US (32%), Canada (34%), UK (27%), Germany (25%), France (25%), Italy (23%), Nordics (28%),

China (25%), Japan (28%), Australia (21%) & India (29%)

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Data management / storage priorities

Simplifying storage is the key data management / storage priority over the next 12 months, followed by reducing

operating expenses on storage, the facilitation of collaboration / flexibility and addressing performance concerns

Q4. What are your key data management / storage priorities over the next 12 months?

3%

31%

37%

40%

43%

45%

48%

54%

None of the above

Addressing scalability concerns

Reducing capital expenditure on storage

Increasing resilience

Addressing performance concerns

Facilitation of collaboration / innovation / flexibility

Reducing operating expenses on storage

Simplifying storage

Base size: Total (1202)

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Worries about data growth, storage costs and digital transformation

9 in 10 organisations say they are worried about how to manage growing storage costs as capacity

requirements increase – a similar proportion say they are worried about the impact on digital transformation

Q5a. To what extent are you worried about how to manage growing storage costs as your capacity requirements increase?

Q5b. To what extent are you worried about data growth and its implications for storage slowing down digital transformation initiatives in your

organisation?

To a great extent41%

To some extent51%

Not at all8%

Base size: Total (1202)

To a great extent35%

To some extent57%

Not at all8%

Worried about data growth and its implications for

storage slowing down digital transformation initiatives

Worried about managing growing storage

costs as capacity requirements increase

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IT budget allocated to data storage

Overall, an average 7% of IT budgets are allocated to data storage – which is quite consistent across all

countries

Q6. Approximately what % of your IT budget (CapEx and OpEx) is allocated to data storage?Base size: Total (1202)

7%

8%

8%

7%

7%

8%

7%

7%

8%

7%

7%

7%

India

Australia

Japan

China

Nordics

Italy

France

Germany

UK

Canada

US

Total

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Scrutiny on data storage spend

60% say scrutiny on data storage spend has increased in the last two years

Q7. How has scrutiny from the wider business on data storage spend changed over the last two years?

Increased significantly

19%

Increased moderately

41%

No change19%

Decreased moderately

11%

Decreased significantly

10%

Base size: Total (1202)

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Review of data storage approach and strategy

7 in 10 organisations say they last reviewed their approach & strategy to data storage in the last 12 months

Q8. When did your organisation last review its approach and strategy to data storage?

In the last 6 months

28%

In the last 12 months

42%

In the last 18 months

16%

In the last 24 months

4%

More than 24 months ago

6%

Never4%

Base size: Total (1202)

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Current and future data storage systems

Only 1 in 10 organisations currently have SDS in place. 1 in 7 see their use increasing in the next 2 years

Q9. What types of storage systems do you currently have in place in your organisation?

Q10. How do you see your use of these storage systems changing over the next two years?

11%

39%

61%

62%

Softwaredefinedstorage(SDS)

Flash

Disk based

Hybrid (flash& disk)

Base size: Total (1202)

1%

2%

10%

4%

86%

59%

48%

50%

14%

39%

43%

47%

Softwaredefinedstorage(SDS)

Flash

Disk based

Hybrid (flash& disk)

Use less than currently / phase out Use the same as currently Use more than currently

Data storage systems in place Change in data storage systems

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Storage solution frustrations

Overall cost, performance concerns, complexity and inability to support innovation are the top four

frustrations with current storage systems

Q11. Thinking about the range of storage solutions you have across your business, to what extent are the following

frustrations for your organisation with your existing set up?

22%

19%

20%

22%

19%

27%

28%

36%

43%

46%

45%

46%

49%

44%

46%

45%

35%

34%

34%

32%

32%

29%

26%

20%

Difficult to manage

Being tied into legacy vendors

Lack of scalability – can’t effectively grow with the business

Lack of agility - can’t support changes in the business environment

Inability to support innovation / drive value

Complex / highly fragmented

Performance concerns

Overall cost

Significant frustration Moderate frustration Not a frustration

Base size: Total (1202)

%

frustration

80%

74%

71%

68%

68%

66%

66%

66%

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Rethinking storage approach

82% think they need to rethink their approach to storage given data growth within the next 12 months in order

for their growth not to be compromised

Q12. How long do you think organisations in your industry sector have to rethink their approach to storage given the growth

in data volumes before their business will start to be compromised?

They need to rethink

storage now15%

6 months34%

12 months33%

18 months8%

24 months6%

More than 24 months

4%

Base size: Total (1202)

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Receptiveness to new approaches to storage

Over 4 in 5 say their organisation is open to considering new approaches to storage – with a third of these

saying they are ‘very open’ to new approaches

Q13. How open / receptive is your organisation to considering new approaches to storage?

Very open / receptive

33%

Quite open / receptive

50%

Not particularly

open / receptive

15%

Not at all open /

receptive2%

Base size: Total (1202)

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Expected benefits of SDS approach

The key benefits expected from SDS are improved system performance, followed by the facilitation of modern web, mobile and big data services, reduced support / maintenance costs and

the support of innovation / open business models

Q14. From what you know about Software Defined Storage, what benefits would you expect to see from adopting this

approach?

3%

27%

29%

35%

35%

39%

39%

40%

41%

52%

2%

27%

32%

34%

37%

42%

42%

41%

41%

56%

None of the above

Supports all platforms, stacks and workloads

Scalable

Reduced capex

Transparency and control / ability to monitor and manage storageconsumption

Ease of deployment

Supports innovation / open business models

Reduced support / maintenance costs

Facilitates the development and deployment of modern web,mobile and big data applications and services

Improved system performance

"good" understanding of SDS Total

Base size: Total (1202)

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Scalability appeal via SDS approach

Scalability, in its many forms, is appealing to the market as an outcome from an SDS approach

Q15. How appealing do you see each of the following aspects of scalability that can be delivered via a Software Defined

Storage approach?

Base size: Total (1202)

6%

5%

5%

5%

5%

46%

45%

48%

52%

50%

49%

50%

47%

43%

46%

Cost scalability

Technicalscalability

Performancescalability

Time scalability

Businessscalability

Not appealing Quite appealing Very appealing

% appeal

96%

95%

95%

95%

95%

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Interest in Software Defined Storage

Over 9 in 10 organisations express an interest in Software Defined Storage – over a third said they are ‘very interested’ and about 3 in 5 said ‘quite interested’ in SDS

There is consistently high level of interest across countries, company size and sectors

Q16. Which of the following best describes your level of interest in Software Defined Storage?

Very interested

38%

Quite interested

57%

Not particularly interested

5%

Base size: Total (1202)

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Timeframe in adopting SDS approach

Nearly two thirds say their organisation will realistically begin to adopt a Software Defined Storage approach

within the next 12 months

Q17. In what timeframe do you think your organisation will realistically begin to adopt a Software Defined Storage

approach?

Within the next 6 months

23%

In the next 6-12 months

40%

In the next 1-2 years29%

In the next 2-3 years3%

In more than 3 years’ time / not

in the foreseeable

future5%

Base size: Total (1202)

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Potential challenges & barriers with SDS

Over half see integration with existing systems as the main challenge / barrier in transitioning to Software

Defined Storage – just over a third cite potential management challenges of SDS as a challenge

Q18. What challenges and barriers, if any, do you see in transitioning to Software Defined Storage?

7%

16%

23%

25%

32%

33%

37%

53%

None of the above

My vendors do not havean offer / appealing offer

Business does not seethe case for change

Too many vendors

Lack of consistency ofdefinition in industry

Queries around pricing

Management challengesin defining scope of

control

Integration with existingsystems

Base size: Total (1202)

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Industry trends accelerating SDS adoption

Cloud adoption and Big Data analytics are the two main industry trends that organisations believe will

accelerate the rate at which organisations adopt SDS

Q19. Which industry trends do you think will accelerate the rate at which organisations like yours adopt Software Defined

Storage?

4%

25%

29%

35%

46%

47%

50%

54%

None of the above

Convergence

Flash everywhere

Appetite for open source

The Internet of Things

Mobility

Big data analytics / deeplearning

Cloud adoption

Base size: Total (1202)

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Views on Open Source approach to SDS

Half say they would consider an Open Source approach to SDS – 2 in 5 are already considering an Open Source view to SDS. Where Open Source SDS would not be considered it is seen

as too risky or having unclear cost benefits

Q20a. Which of the following best describes your view on an Open Source approach to Software Defined Storage?

Q20b. What do you see as the drawbacks / challenges with an Open Source approach to Software Defined Storage?

We would consider this

51%

We are considering

this42%

We would not consider this

7%

Base size: Total (1202)

9%

29%

30%

48%

Suitable in very specific cases

Too immature / lack of usecases we can relate to

Unclear cost benefits

Too risky

Open Source SDS consideration (Total)

We would consider this

75%

We are considering

this24%

We would not consider this

1%

Open Source SDS consideration (Interested in SDS) Open Source SDS challenges

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SDS supplier awareness (1)

Organisations are most aware of Microsoft, HP and Dell in the SDS market. HP, EMC and Dell are the top 3

known suppliers to be Open Source – 1 in 10 said they don’t know which suppliers are Open Source

Q22a. Which suppliers are you aware of in the Software Defined Storage market?

Q22b. And of these, which do you know to be Open Source?

Base size: Total (1202)

Awareness of suppliers Open source

11%

12%

14%

19%

27%

31%

36%

40%

Don’t know

Net App

SUSE

Microsoft

Red Hat

Dell

EMC

HP

3%

3%

16%

23%

27%

31%

55%

61%

70%

Other

Don’t know

SUSE

Net App

Red Hat

EMC

Dell

HP

Microsoft

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SDS supplier awareness (2)

Organisations ‘interested in SDS’ were slightly more likely to be aware of suppliers compared to the overall

level

Q22a. Which suppliers are you aware of in the Software Defined Storage market?

Q22b. And of these, which do you know to be Open Source?

Base size: Total (1202)

Awareness of suppliers Open source

5%

15%

18%

20%

34%

35%

44%

49%

Don’t know

Net App

SUSE

Microsoft

Red Hat

Dell

EMC

HP

2%

1%

19%

30%

36%

39%

61%

71%

78%

Other

Don’t know

SUSE

Net App

Red Hat

EMC

Dell

HP

Microsoft

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Altitudinal statements

Q21. To what extent do you agree or disagree with the following statements?

17%

20%

21%

28%

29%

21%

38%

42%

43%

27%

42%

43%

45%

41%

41%

49%

34%

30%

35%

54%

28%

26%

27%

22%

21%

22%

22%

21%

18%

15%

12%

10%

7%

7%

6%

5%

5%

5%

3%

3%

2%

2%

1%

2%

4%

3%

1%

2%

1%

There is not enough data about real world usage of Software Defined Storageavailable

Our business struggles to make the link between storage and agility

Our digital transformation initiatives are threatened by the growing burden ofstorage on our business

Data storage is a big concern for our business

Vendors are causing a lot of confusion around what constitutes Software DefinedStorage (SDS)

Our business needs help or advice as to how to best manage our growingstorage needs

We are increasingly evaluating storage on the basis of total cost of ownershipover time

Every business is a storage business to some degree

We need a flexible storage solution that can keep up with ever changingdemands of our data center

The business case for Software Defined Storage is compelling

Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know %

‘agree’

81%

78%

73%

72%

70%

69%

69%

66%

63%

59%

Base size: Total (1202)

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Knowledge and understanding of terms

S1. What is your level of seniority within the IT function of your organization?

S2. As an IT professional, how would you rate your level of knowledge and understanding of the following terms?

Base size: Total (1202)

12%

6%

9%

3%

3%

3%

73%

41%

37%

38%

36%

21%

16%

53%

54%

59%

61%

76%

Hyperconverged infrastructure

Software defined storage

Server virtualization

Enterprise storage

Data centre networking

Public cloud

Good Adequate Poor

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Software Defined Storage

Research Findings

August 2016