Software as a Tool Doing it Right!
Shadid Chowdhury Developer, SmartBear Software
@shadidc
Humans started using tools at least 2.6 million years ago
source: http://en.wikipedia.org/wiki/Tool
Software as a ToolEfficiency = Productivity - Friction
Software as a Tool - Challenges
Deciding the Right Feature
“Business” - Shifting Perspetive - “Customer Need”
Understand Customer Needs
Personas ...| Who needs What & Why?
Business Goal -> User Goals
Feature Doing it Right
Shift Left << Usability Testing
Impersonation Tests
Be in the wild, Get to know your userssource: http://www.corporatewildman.co.za/safaris-and-events/wildman-challenges/
Blend UX within the Process
Engage the Team to User-centered Activities
SummaryDeciding the Right Feature
1. Shifting Perspective2. Personas3. User Goals
Doing the Right Feature
1. Left Shift Usability2. Impersonation Test3. Visit User4. Blend it within Process5. Engage the Team