Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013
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Transcript of Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013
©2013 Software AG. All rights reserved. For internal use only
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John Chasey, VP Mobile Marketing
November 2013
The History of Mobile Where we came from, where are we going?
©2013 Software AG. All rights reserved. For internal use only
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“Whoever wishes to foresee the future must
consult the past; for human events ever
resemble those of preceding times. This arises
from the fact that they are produced by men
who ever have been, and ever shall be, animated
by the same passions, and thus they necessarily
have the same results.” Machiavelli
©2013 Software AG. All rights reserved. For internal use only
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“Those who cannot learn from history are
doomed to repeat it.” George Santayana
©2013 Software AG. All rights reserved. For internal use only
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1956
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1956 1973
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1991
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1994
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1997
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1998
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1999
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2000
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2000
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2007
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2008
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2008
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Source: Benedict Evans
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Source: Benedict Evans
©2013 Software AG. All rights reserved. For internal use only
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So what lessons can we learn from history?
• Availability
• Installable content trumps mobile web every time
• User expectations - Design for the Form Factor
• Web/Smartphone/Tablet layouts are different for good reason
• Mobile First versus Mobile Last
• Disruptive opportunities for those embracing mobile first
• Incumbents beware
• Dynamic, fast changing environment, easy to be left behind
©2013 Software AG. All rights reserved. For internal use only
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Q&A?