SoftLayer Company Overview
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Transcript of SoftLayer Company Overview

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES
Company Overview
Dec ‘09

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 2
SoftLayer Value Statement
InnovationWe lead the industry, bringing solutions to market before others realize the need for them.
EmpowermentWe push complete control to the end user to create the virtual data center experience.
IntegrationWe bring together hardware, software, security, networking, and storage in a single easy to use on-demand service.
SoftLayer Delivers World Class, On-demand Virtual Data Center Services.
AutomationWe automate every single facet of the data center environment to bring efficiency and standardization.

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 3
Who We Are
Virtual data center OS
Consolidator of technology
No legacy customers or technology
On-demand IT infrastructure – delivered NOW
Dedicated, virtualized, cloud, storage, and HPC solutions
Industry-leading controls via Customer Portal and open API
Geographically diverse data centers – end user experience
Advanced data center pod design targeting maximum efficiencies

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 4
Our Difference
Automated Services and Standardized Solutions Customer-controlled, automated management of core functions including
OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more.
Industry-Leading Customer Portal and Open API Direct access to more than 150 backend systems and activities, executed without
any human intermediation.
Industry Exclusive Private Network Server-to-server communication, out-of-band management, and unlimited data
transfer via VPN over dedicated carriers segregated from our Public Network.
Integrated Geographical Diversity Three data centers connected via private, 10G point-to-point connections,
and integrated through proprietary automated tools.
True Virtual Data Center Services Innovative infrastructure, solutions, and automation capabilities provide unique
advantages for virtualized solutions and a truly virtual data center.

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 5
Automation of Traditional Managed Services
The Physical Server is the Fundamental Building Block to All Technologies.

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 6
Fully Integrated Computing Environment
SoftLayer Provides the Only Completely Integrated Solution in the Industry.
Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 7
SoftLayer History

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 8
Company Facts $52 million in revenue for 2008 $83 million for 2009 (est) $100 million annualized run rate (Dec 09) $1M in annualized revenue added every 10 days
170 employees
Dallas: 15,000 square feet raised floor Seattle: 10,000 square feet raised floor Washington DC: 11,500 square feet raised floor Capacity of 45,000 servers across current facilities
Customers
More than 5,700 in over 110 countries More than 23,000 deployed servers Average of 4 servers per customer Revenue of ~$1,500 per customer
Financial
Employees
Data Centers
Corporate Headquarters
20,000 square feet of office space Accounting, Sales, Development, Corporate

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 9
Financial Trends
FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013
(50)
0
50
100
150
200
250
300
350
Net Revenue
Total EBITDA
Total EBIT
Total Net Income
Mea
sure
d in
Mill
ions
of D
olla
rs

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 10
SoftLayer 2009 Roadmap
Q1 - 2009 CDN enhancements Cloud storage HPC solutions
Q2 - 2009
Cloud computing Image management Storage network WAN acceleration Content caching and SSL acceleration
Q3 - 2009
Advanced monitoring API enhancements WebTop / PDA control panels Data mining
Q4 - 2009 Managed colocation

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 11
Target Customers
Subject Matter Expert
Core customer segment Technical user Tend to be early adopters and knowledgeable customers
Small / Medium Business
Enterprises
Resellers
Key growth segment Outsource entire IT infrastructure Currently using shared hosting or in-house server (closet)
Large organizations, traditional “brick and mortar” Fortune 2000 Out of space, no capex, but still have big projects
underway Currently looking for test and development environments
Several types of customer:HostingManaged ServicesTraditional VARs

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 12
Business Services8%
On-line Games
7%Retail
3%
Hosting15%IT Services &
Hardware36%
Internet & Con-
tent27%
Govt & Not for Profit2%
Industrials2%
Financials1%
What Industry Best Describes Your Business?
Customer Size and Vertical
Personal19%
IT Ser-vices &
VAR16%
Small (1-25 em-
ployees)54%
Medium (25-250 employees)
9%
Large (250 employees or more)
2%
How Would You Classify Your Account?
Sample size represents ~3200 active customers (56% of total customers)

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 13
Data Centers
Innovative Data Center Pod Concept Each data center features one or more “pods”Each pod built to the same specs using best-in-class methodsEach pod supports up to 5,000 serversOptimizes key data center performance variables
Current Pod DistributionDallas: 5 PodsSeattle: 2 PodsWashington, D.C.: 2 Pods
Total Current Capacity9 Pods1,200 racks45,000 servers

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 14
SoftLayer Facilities
Geographic Diversity
Free, fast, and secure connectionsbetween servers in any SoftLayer facility.

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 15
Server Rack Architecture
Network-Within-a-Network TopologyPublic NetworkPrivate NetworkData Center to Data Center Network

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 16
Three Distinct Networks Enable Multiple Service Offerings.
SoftLayer Network Overview

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 17
Cloud Computing
Market
Cloud Computing = Virtualization with Consumptive BillingVirtualization = Virtual Machines Running on a Hypervisor
Consumptive Billing = Pay for What you Use
SoftLayerCloud Computing = On-demand Computing with Consumptive BillingOn-Demand = Dedicated + Virtualized + Cloud + Storage
Consumptive Billing = Pay As You Go or Monthly Packages

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 18
CloudLayer™ Value Proposition
Rapid DeploymentComputing instances – delivered in as little as 5 minutesVirtualized Servers – 1 to 2 hoursDedicated Servers – 1 to 4 hoursContent Delivery – real timeStorageLayer – real timeAncillary Services – real time
Pay-As-You-Go PricingConsumptive billing for all servicesComputing instances will evolve to less than 1 month billing cycles
Fully-integrated SolutionsWork with all SoftLayer ServicesOne environment that can be managed through the API or Portal
SLAStandard SoftLayer SLA applies to all CloudLayer products

CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 19
CloudLayer™ Service Offerings
CDN
Storage
Computing
Computing instances in “minutes” (5-15) Open source and enterprise OS selections w/ control panels Monthly billing to start, but evolving to hourly models Automated recovery in the event of hardware failure Usage based or packages starting at $.15/hr or $99/mo
Origin Pull or Point of Presence (PoP) Pull Usage based or packages starting as low as $.12/GB Sold with servers or as stand alone service
Access from server, desktop, web, portal, API, and PDA Native apps for iPhone, Blackberry, Windows Usage based or packages starting as low as $0.15/GB Sold with servers or as a stand alone service
CloudLayer is the Umbrella Brand for the Next Generation of Services That Can Be Sold With our Without a Dedicated Server.