SoftCat SAM Seminar, Thursday 20th March 2014
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Transcript of SoftCat SAM Seminar, Thursday 20th March 2014
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SAM in 2014 Martin Thompson The ITAM Review Campaign for Clear Licensing
Image http://www.coldbar.co.uk/
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Your SAM Maturity?
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Resources Knowledge
Mindshare Something else…
Biggest block to your SAM progress?
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4 Market Forces in SAM Today
1. Technology Innovation 2. Consumer-led demand 3. Austerity & Transparency 4. Audit Activity
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1. Technology Innovation • Technology striding ahead
• Cloud • Virtualization
• Licensing a few steps behind
• Help Navigate • Architect • Projects
“Like the clear headed accountant giving advice to the enthusiastic entrepreneur. Our objective is to be the trusted source of clarity regarding viable options and valuable insight into likely consequences. Whispering in the CIO’s ear.”
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2. Consumer-led Demand Underlying Market Forces… • Broadband and Internet Usage • Smart Phones / Tablets / Apps • IT Savvy of average user
…has led to
• BYOD • App / Internet Expectations • BYOA / Shadow IT
“Landscape is changing but SAM principles remain the same”
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3. Austerity & Transparency
“Price is what you pay. Value is what you get” ~ Warren Buffett #sthash.Wl68s7Zzuf
• IT underpins all business • Must justify value
• Future SAM • Business Intelligence
• Smarter Support • Smarter Decisions
• Business Agility
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4. Mega-vendor audit tactics • Compliance teams:
– $Revenue$ not compliance – Data to feed deals
“Give yourself a game you can win. If you can't manage it don't sign it.”
• Unmanageable license programs – Choices:
1. Do Nothing 2. Vote with your feet 3. Contain it / Manage it 4. Change the agreement
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How do we address these changes?
1. Pareto 2. Begin with the end in mind – Audit Ready 3. SAM is not a project 4. Kaizen not big bang 5. Working with change
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The Pareto Principle
Vilfredo Pareto, Italian Economist 1848 - 1923
“80% of the land in Italy was owned by 20% of the population”
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“50% of Vendors constituted only 1% of spend… top 20 vendors presented 80% of spend…” - Anthony Porter, Electronic Arts (At UK Gartner ITAM Conference)
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VALUE £ € $
# of Suppliers
PARETO DIMINISHING
RETURNS
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“Begin with the end in mind” ~ Stephen R. Covey (1932 – 2012)
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SAM is not a project
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1 2 3
Identify changes in state, take action.
1. Process Leaks 2. Education 3. Technology 4. Expertise
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Sources of Change Likely source of change Scope ITAM Strategy to stay
on top of changes
1 Deployment of new projects and upgrades Whole IT Estate PMO Alignment
2 Changes to infrastructure and production systems
Primarily Datacentre CAB Alignment
3 End User Requests Primarily Desktop, Laptop, Mobile
Automated Request Process
4
People joining, leaving, changing roles, finishing projects or otherwise not using assets
Whole IT Estate Proactive Reclaim / HR Alignment
5 Engineer / Support staff changes / IMAC
Primarily desktop, Laptop and Mobile
ITSM / Service Alignment
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The ITAM Review • Founded 2008 • www.itassetmanagement.net • 40 – 45K Monthly Visitors • 34% USA, 17% UK (India, Canada, Germany, Australia,
Netherlands) • Free Monthly Newsletter
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Campaign for Clear Licensing • Provide a voice for software buyers • Confidential forum • Software Audit Code of Conduct • Oracle Roundtable March 26th March • www.ClearLicensing.org
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Thanks for Listening • [email protected] • +44 (0) 7841 434 994 • +44 (0) 845 130 3166
Any Ques)ons?