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Transcript of soft-shake.ch - An introduction to social architecture
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cocktail d’expérience informatiques
Genève 3 & 4 octobre 2011
Seconde édition
Track
Auteur
Session
Incubateur
Pieter HINTJENS
Social Architecture 101, Messing with People for Fun & Profit
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S o f t w a r e A n d S i l i c o n . c o m
Social Architecture 101
Messing with People for Fun & Profitby
Pieter Hintjens
3 September, 2011
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S o f t w a r e A n d S i l i c o n . c o m
Questions
● How can we be so stupid (for smart apes)?● How come the same people, organized
differently, can be 1000x more or less effective?● What makes the difference?● Can we understand what's going on?● Can we use this knowledge for benefit?
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S o f t w a r e A n d S i l i c o n . c o m
Adhocracy
● Smart self-organization around problems● For 10K-25K generations● Consistent across domains and geography● Patterns based on human social instincts● Widely applicable● Software is a tangible test-bed
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S o f t w a r e A n d S i l i c o n . c o m
Effectiveness
● Speed with which we can identify problems● Accuracy of this process● Cost of this process● Speed of organization around new problems● Accuracy, speed, cost of answers● Cost of failure
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S o f t w a r e A n d S i l i c o n . c o m
Challenges
● Complexity● Structure● Inertia● Limitations of individual minds
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S o f t w a r e A n d S i l i c o n . c o m
Solutions
● Simplicity● Ad-hoc structure● Fluidity● Collaboration
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S o f t w a r e A n d S i l i c o n . c o m
Basic Patterns
● Impossible mission● Engagement by choice● Freedom of access● Weak or no group identity● Well-written rules● Fair authority
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S o f t w a r e A n d S i l i c o n . c o m
Basic Patterns
● Space for conflict● Freedom to choose tasks● Decentralization = diversity● Open and transparent● Free workspaces● Remixable knowledge
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S o f t w a r e A n d S i l i c o n . c o m
Advanced Patterns
● Regular structure = scalability● Smooth learning curve = growth● Measurable success● Competition● Clear enemy● Sense of humour
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S o f t w a r e A n d S i l i c o n . c o m
Identity
● Real names vs. forced anonymous● Identity hierarchy● Meritocratic ranking● Metrics for success● Controlling spammers and trolls● Personal ownership
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S o f t w a r e A n d S i l i c o n . c o m
Core Architecture Process
● Define a compelling mission● Create structures for collaboration● Invest in core 'seed' product● Feed structures with short term problems● Create competition for status● Promote most active participants● Develop codes for knowledge sharing● Act as benevolent dictator
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S o f t w a r e A n d S i l i c o n . c o m
Less is More
● Do the least that probably works● Perfection precludes participation● Use free cloud services● Use existing legal frameworks● Power structures are liquid cement
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S o f t w a r e A n d S i l i c o n . c o m
Applications & Examples
● Open source communities● “Radical management”● Political flash crowds (not movements)● Science (human genome project)● Wikipedia● The Web in general
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S o f t w a r e A n d S i l i c o n . c o m
Next Steps
● Read the book & think about it● Tweet about it before lunchtime● Apply to the groups you're involved in● Use for your own new groups
● Thank you for being here!