Soft Power Engineering® The path to Public, Private Partnerships 1.
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Transcript of Soft Power Engineering® The path to Public, Private Partnerships 1.
1
Soft Power Engineering®
The path to Public, Private Partnerships
SPS Proprietary 2
Soft Power
• Nye defined soft power as “the ability to get what you want through attraction rather than through coercion.”
• We built upon the definition and refined soft power to be - Community stability and security through co-creation
• The refined definition is actionable – bringing relevant solutions to the point of need
3
Soft Power Engineering®
• Definition– The repeatable scientific
method for delivering predictable, quantifiable factors and elements to support community stability and security
• Purpose– To make a repeatable
process for teaching and implementing soft power
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Soft Power Engineering®- Scientific Methodology – ABCDE©
Assess Desired
End-State
Build Capacity
Bringing together the best of Public, Private Partnerships
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Soft Power Engineering®- Defining Soft Power Measures• CREW© – defining a community’s natural capacity
– Climate– Resources– Energy/Environment – Water
• PRIME© – defining a community’s modifiable capacity– Perception and education– Religion and Ideology– Improved energy and environment– Medical and health– Economics
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Soft Power Engineering®- Results
• Promotes stakeholder cooperation and collaboration– Improves effectiveness of plans and execution through
Community centric capacity building– Addresses challenges by combining course of action analysis
with technology– Defines and collects measurable metrics– Grows and strengthens international partnerships
• Shapes perceptions and influences the behavior of state actors• Improves partner nation emergency management capabilities• Develops effective emergency response infrastructure• Conducts training, seminars, and evaluations
Defines entry and exit steps in Public Private Partnerships
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Soft Power Engineering® - The Pakistan Engagement : Outcomes
• Goal: Used Soft Power Engineering® to assess and course of action analysis to effectively engage Pakistan communities affected by recent floods.
Day 1
Day 2-6
Day 6-12
• Results– 24 public/private partnerships
enhancing community stability & security
– Local partnerships that advocated for the US mitigating aftermath of Holy Qur’an burnings and the recent murders
SPS Proprietary 8
Soft Power Engineering®- Pakistan Engagement – Day 1
• Broad overview
• Culture immersion
SPS Proprietary 9
Soft Power Engineering®- Pakistan Engagement: Day 2-5
• Working with locals• Understanding their
needs• Disaster relief plans• Meeting with the
universities, religious leaders and businessmen
SPS Proprietary 10
Soft Power Engineering®- Pakistan Engagement: Days 6-12
• Meetings with businessmen, government leaders, religious leaders
• Second round of concepts presented
• MOUs prepared
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Soft Power Engineering® - The Pakistan Engagement : Outcomes
• Goal: Used Soft Power Engineering® to assess and course of action analysis to effectively engage Pakistan communities affected by recent floods.
Day 1
Day 2-6
Day 6-12
• Results– 24 public/private partnerships
enhancing community stability & security
– Local partnerships that advocated for the US mitigating aftermath of Holy Qur’an burnings and the recent murders