Soft Drink (Lalan Mahato)

8/14/2019 Soft Drink (Lalan Mahato)

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Definition of soft drinkSoft drinks are non-alcoholic water-based

flavored drinks that are optionally sweetened,

acidulated, carbonated and which may contain

fruit, fruit juice and/or salts; their flavor may

derive from vegetable extracts or other aromatic

substances.


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Soft drink segment

Milk-Based Drinks

Fruit Juices and Nectars

Carbonated Soft Drinks


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Carbonated Soft Drinks Coca Cola and PepsiCo.

Almost equal market share.

Milk Based Drinks Amul the clear market leader.

More than 80% share.

Mother Diary, Gagan, Nandini also present

Fruit Juices and Nectars

Dabur (Flagship brand Real).

Pepsico (Tropicana).

Smaller players include Parle Agro (Frooti, AppyFizz), Catch, Leh Berry.

DOMINANT PLAYERS


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Major PlayerS in inDiaPepsi Co

Coca-Cola Co.


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4Ps of Pepsi and coke

Place

Introduction in A+ cities such as Chennai, Mumbai, Delhi and

move to the rest;

Pepsi started in Chennai and Coke in Mumbai;

Price

Initial penetration strategy.

Prices move in tandem with oligopolistic nature

of business.


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Product

Product differentiation in terms of shape, bottlesand cans, colours and logos.

Ultimately, difference in perception created

Promotions

Film stars and cricketers

Sponsoring cricket tournaments

Lifestyle products


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Market

share

15%

32%

42%

11%

CADBURY SCHWEPPES PEPSI COCA-COLA OTHERS


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MY COMPANY OF BRAND

Coca-Cola Co.


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The Coca-Cola Company is the world'slargest beverage company, largestmanufacturer, distributor and marketer ofnon-alcoholic beverage concentrates andsyrups in the world.

The Coca-Cola formula and brand was boughtin 1889 by Asa Candler who incorporated TheCoca-Cola Company in 1892. Besides its

namesake Coca-Cola beverage, Coca-Colacurrently offers nearly 400 brands in over200 countries or territories and serves 1.5billion servings each day.


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COCA-COLA - INDIACoca-Cola was the leading soft drink brand inIndia until 1977 when it left rather thanreveal its formula to the government andreduce its equity stake as required under theForeign Exchange Regulation Act (FERA) whichgoverned the operations of foreign companiesin India.Coca-Cola re-entered India in 1993. The visionof the company is to lead beverage revolutionin the world and provide its consumer qualitybeverages at affordable price. As on June2005, Company has 78 manufacturing locationsacross 24 states of the country


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Coca-Cola India President ProfileAtul SinghPresident & CEO , Coca-ColaIndia

Atul Singh took over as the President & CEO,Coca-Cola India from 1st September 2005.Atul, holds a MBA degree from TexasChristian University.

Prior to this assignment, Atul Singh was thePresident of East, Central & South (ECS)China Division in January 2005.Prior to joining Coca-Cola, Atul worked forthe Colgate Palmolive Company for 10 yearsand held several roles including CountryGeneral Manager, Nigeria (1995-1998), CFOthen General Manager, Romania (1992-1995)and Finance Manager, USA Body Care (1990-1992), Prior to Colgate, Atul worked as anAuditor with Price Waterhouse in New York.


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tHeSe are DifferentS BranDSof CoCa-Cola


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My Favorite Brand

THUMS UP

TASTE THE THUNDER!!!

Strong cola taste, exciting personality.


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THUMS UP

Thums up is a leading carbonated soft drink

and most trusted brand in India. Originally

introduced in 1977, Thums up was acquired

by the coca cola company in 1993.

Thums up, is, known for strong, fizzy taste

and its confident, mature and uniquely

masculine attitude. This brand clearly seeks to

separate the man from the boys.


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Thank

You

Soft Drink (Lalan Mahato)

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