Soft Drink Industry Pepsi

8/14/2019 Soft Drink Industry Pepsi

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B u ] k w a e i C k r d h

WDC] MREFH EFM_W]RU\O\WE


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]ò Wdc} Mrefh Efmuw}r

]ò }~d ben |akorw dc }èw efmuw}r kro \o|we kfm Gdgk)Gdak&

]ò Wdc} Mrefh Efmuw}r gdfwew}w dc ow}kbaewìof}w|reikrea ofnknom ef ikfuckg}urefn fdf)kagd`daeg!

gkrbdfk}om bosorknow! ieforka ~k}orw kfm gdfgof}rk}owkfm wru|w cdr }ò ikfuckg}uro dc gkrbdfk}om bosorknow

]èw efgaumow crue} mrefhw! gkrbdfk}om bosorknow ieforka~k}orw o&}&g&

]ò efmuw}r ew k wogdfmkr ikfuckg}uror uwefn |rdmug}wdc }ò cddm efmuw}r }d |rdmugo wdc} mrefhw cdr `dio kfmcddm worsego gdfwui|}edf&


3/33

@ew}dr dc \o|we

\o|weGd ew }`o |rdmug}edf gdi|kf dc \o|we\o|weGd ~kw cdufmom ef ;53? }`rdun` }`o iornor dc

\o|we)Gdak kfm Cre}d)Ak&\o|weGdew k ~dram aokmor ef gdfsofeof} cddmw kfm

bosorknow! ~e}` rosofuow dc kbdu} -2> beaaedf kfmdsor ;=7!


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\o|weGdw Iewwedf

]òer iewwedf ew }d bo }ò ~dramw |roieor gdfwuior\rdmug}w Gdi|kf cdguwom df gdfsofeof} cddmkfm bosorknow& ]ò wooh }d |rdsemo òka}`cefkfgeka ro~krmw }d efsow}drw kw }ò |rdsemo

d||dr}ufe}eow cdr nrd~}` kfm ofregìof} }d }òeroi|adoow! }òer buwefoww |kr}forw kfm }ògdiiufe}eow ef ~èg` }ò d|ork}o& Kfm efosor}èfn }ò md! }ò w}reso cdr `dfow}! ckerfoww

kfm ef}onre}&


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\o|we \rdmug}w

\o|we]ooi

Ierefmk

\o|we Ikp\o|we Aoidf

\o|we Bauo

Iduf}kef Mo~

>u|


6/33

\dr}or Ceso Cdrgow

Reskar]ò nrok}ow} gdi|o}e}edf }`k} \o|we ckgow ef }ò wdc}

mrefh efmuw}r (Gdgk)Gdak%&

]`rok}w dc Fo~ Of}rkf}w

Fo~ of}rkf}w kro fd} k w}rdfn gdi|o}e}eso |rowwurocdr }ò wdc} mrefh efmuw}r&

\o|we Gd kfm Gdgk)Gdak mdiefk}o }ò efmuw}r


7/33

\dr}or Ceso Cdrgow

]`rok}w dc Wubw}e}u}owWubw}e}u}o |rdmug}w cdr \o|we kro }`dwo gdi|o}e}drw

}`k} kro fd} ef }ò wdc} mrefh efmuw}r&

Wug` wubw}e}u}ow cdr \o|we Gd |rdmug}w kro bd}}aom~k}or! w|dr}w mrefhw! gdccoo! kfm }ok&

E} ew sor gòk| cdr gdfwuiorw }d w~e}g` }d }òwowubw}e}u}ow ikhefn }ò }`rok} dc wubw}e}u}o |rdmug}w

sor w}rdfn&


8/33

\dr}or Ceso Cdrgow

Bkrnkefefn \d~or dc Wu||aeorwWu||aeorw cdr }`o wdc} mrefh efmuw}r md fd} `dam iug`

gdi|o}e}eso |rowwuro&

\o|we Gd d~fw kbdu} ?


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\dr}or Ceso Cdrgow

Bkrnkefefn \d~or dc Buorw]ò buorw dc \o|we kro ikefa akrno nrdgorw! mewgduf}

w}drow! kfm row}kurkf}w&

]ò bkrnkefefn |d~or dc }ò buorw ew sor osemof}kfm w}rdfn&

Akrno nrdgorw kfm mewgduf} w}drow bu akrno sdauiowdc }ò wdc} mrefhw! kaad~efn }òi }d bu k} ad~or

|regow& Row}kurkf}w `kso aoww bkrnkefefn |d~orbogkuwo }ò md fd} drmor ef akrno sdauio&


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\ow} Kfkawew

\dae}egka efcauofgow]ò |rdmug}edf mew}rebu}edf kfm uwo dc ikf dc

\o|weGd |rdmug} kro wubjog} }d skreduw comorka ak~w!wug` kw }ò Cddm! Mrun kfm Gdwio}eg Kg}! }òDggu|k}edfka Wkco} kfm @oka}` Kg} kfm }ò

Kioregkfw ~e}` Mewkbeae}eow&

]ò buwefowwow kro kawd wubjog} }d mo }kpk}edf |daeg efokg` gduf}r }ò kro d|ork}efn&


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\ow} Kfkawew

Ogdfdieg efcauofgow]ò gdi|kfeow kro wubjog} }d }ò `krsow} dc }ò rk~

ik}oreka }`k} }ò uwo ef }òer wfkgh cddmw! wdc}mrefh kfm juego! aeho gdrf! drkfnow! nrk|ocrue}!

sono}kbaow! |d}k}dow! o}g& ) Bogkuwo }ò roa df}rughw }d idso kfm mew}rebu}o ikf dc }òer|rdmug}w! cuoa ew kawd kf ei|dr}kf} wubjog}! wd }òkro wubjog} }d }ò cuoa |rego caug}uk}edf! kfm |dwwebaocuoa grewew&

D|ork}efn ef Ef}orfk}edfka Ikrho}w efsdasow op|dwuro}d sdak}eao idsoiof}w ef cdroenf opg`kfno rk}ow&


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\ow} Kfkawew

Wdged)gua}urka efcauofgow\o|weGd kfm idrodsor \o|we ew wubjog} }d }ò aecow}ao

g`kfnow&

Wdio |od|ao }èfh dc \o|we kw kfd}òr hefm dc Gdgk)Gdak&

\o|weGd ew }refn }d ef}rdmugo e}woac ef ufmormosoad|omikrho}w! }òrocdro! }ò `kso }d bo gkrocua ~e}` }ò

|dwwebao |rdbaoiw ~e}` }ò ndsorfiof}w dc }òwogduf}reow


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\ow} Kfkawew

]og`fdadnegka efcauofgow\o|weGd ew wubjog} }d fo~ }og`fe{uow dc

ikfuckg}urefn

E} `kw }d |k k}}of}edf }d }`o fo~ mew}rebu}edf}og`fe{uow


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Gre}egka Wuggoww Ckg}drw

\rdmug} Effdsk}edfWezo dc }`o Drnkfezk}edf

Ow}kbaew`om Brkfm Adka}

\rego


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\rdmug} Effdsk}edf

K gdi|kf iuw} bo kbao }d rogdnfezo gdfwuior ~kf}wkfm foomw! ~èao ikef}kefefn }ò kbeae} }d kmjuw}

~e}` }ò g`kfnefn ikrho}&

\o|we Gd `kw boof effdsk}efn }òer |rdmug} wefgo }ò;5


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Wezo dc }ò Drnkfezk}edf

]ò wezo dc }ò drnkfezk}edf ew ho wuggoww ckg}dr cdr\o|we

\o|we Gd& `kso k akrno drnkfezk}edf ~èg` aokmwguw}diorw kfm wu||aeorw }d bo k}}rkg}om }d }òi&

\o|we Gd& `kso }ò kbeae} }d gdiie} }d ikww|urg`kwow }`k} wenfecegkf}a ad~or }òer gdw}w&


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Ow}kbaewòm Brkfm Adka}

Ikf gdfwuiorw dc gkrbdfk}om bosorknow kroop}roioa momegk}om }d k |kr}eguakr |rdmug}! kfmrkroa |urg`kwo d}òr skreo}eow&

\o|we Gd `kw boof kbao }d grok}o brkfm k~krofoww efikf |kr} dc }ò ~dram! ~èg` aom }òi }d nkefefnidro gdfwuiorw&


18/33

\rego

Gdfwuiorw ~e}`du} k w}rdfn brkfm |rocorofgo ~eaawoaog} }ò |rdmug} ~e}` }ò idw} gdi|o}e}eso |rego&

\o|we Gd `kso k gdi|o}e}eso |regefn ~e}` Gdgk)Gdak~èg` |rdsemow }ò wdc} mrefh guw}dior ~e}` idrod|}edfw dc ~èg` mrefh }d g`ddwo&


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D||dr}ufe}eow kfm ]`rok}w

D||dr}ufe}eowBrkfm rogdnfe}edf ew }ò wenfecegkf} ckg}dr kccog}efn

\o|we Gd.w gdi|o}e}eso |dwe}edf&

]ò |reikr gdfgorf dsor }ò |kw} co~ okrw `kw boof}d no} }èw fkio brkfm }d bo osof bo}}or hfd~f&

\o|we Gd.w bd}}aefn ww}oi kawd kaad~w }ò gdi|kf }d}kho kmskf}kno dc efcefe}o nrd~}` d||dr}ufe}eow

krdufm }ò ~dram&


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D||dr}ufe}eow kfm ]`rok}w

]`rok}w]ò }`rok} dc wubw}e}u}ow ew k roka }`rok} }d \o|weGd&

\dwwebao wubw}e}u}ow }`k} gdf}efuduwa |u} |rowwuro dfbd}` \o|we kfm Gdho efgaumo }ok! gdccoo! juegow! ieah!kfm `d} g`dgdak}o&

]ò g`kfnefn òka}`)gdfwgeduwfoww dc }ò ikrho} ewkawd k woreduw }`rok}&


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Daend|da

Daend|daeow kro ikrho}w ~òro |rdce} ikpeiezefngdi|o}e}drw wo} }òer w}rk}oneow b |kefn gadwok}}of}edf }d `d~ }òer reskaw kro aehoa }d rokg}& Ef}òwo gdfme}edfw! ceriw ien`} meccorof}ek}o }òer

|rdmug}w! ~èg` gkf bofoce} wdio gdfwuiorw! bu} k}k |rego& Daend|da ef}or)mo|ofmofgo gkf kawd cdw}orkf}e)gdi|o}e}eso gddrmefk}edf&


22/33

Efmuw}r Mfkiegw

Cerw}! }ò of}r$ope} dc ikjdr ceriw ew k }rofm ef }òefmuw}r }`k} ~eaa aehoa aokm }d g`kfno& Idrow|ogecegkaa! iornor kfm gdfwdaemk}edf `kw boof|roskaof} ef }ò wdc} mrefhw ikrho}! gkuwefn wdio

ceriw }d ope} }ò efmuw}r kfm }òf ro)of}or}òiwoasow&

K wogdfm }rofm ef }ò ikgrd)ofserdfiof} ewnadbkaezk}edf& ê}` }ò nrd~efn uwo dc }ò ef}orfo}

kfm d}òr oaog}rdfeg }og`fdadneow! nadbkagdiiufegk}edf ew rk|ema efgrokwefn&


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Efmuw}r Mfkiegw

]èrm! g`kfnefn wdgeo}ka gdfgorfw! k}}e}umow! kfmaecow}aow kro ei|dr}kf} }rofmw& Ef }ò _fe}om W}k}owkfm Ourd|o! |od|ao kro bogdiefn idro gdfgorfom

~e}` k òka}` aecow}ao&

Cdur}` ew }ò ad~ nrd~}` rk}o dc rogof} okrw]ò ad~ nrd~}` rk}ow kro dc gdfgorf cdr wdc} mrefh

gdi|kfeow! kfm wosorka kro grok}efn fo~ w}rk}oneow}d gdibk} }ò ad~ rk}ow&


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Efmuw}r Mfkiegw

]ò cec}` }rofm ew }ò nrd~efn buor |rocorofgo cdrmeccorof}ek}om |rdmug}w&

Bogkuwo wdc} mrefhw `kso boof krdufm wefgo kw okra kw;>50! buorw ~kf} effdsk}edf ~e}` }ò |rdmug}w }ò

bu&]ò akw} }rofm! |rdmug} effdsk}edf! ew fogowwkr }d

gdibk} buorw foom cdr k skreo} dc }kw}ow&


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GDI\O]E]DR KFKAUWEW

GDGK)GDAK


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GDI\O]E]DR KFKAUWEW

Gdgk)Gdak ew }ò ikjdr gdi|o}e}dr dc \o|we& E} ewk gkrbdfk}om wdc} mrefh wdam ef w}drow! row}kurkf}wkfm sofmefn ikgèfow ~dram~emo & ]ò kro }ò aokmefn|rdmugorw dc gkrbdfk}om wdc} mrefhw ef }ò ~dram&

Ikjdr brkfmw dc gdgk gdakGdho

W|re}o

Ckf}k

Meo} gdho

Gdho gakwweg


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GDI\O]E]DR KFKAUWEW

]ò Ndka dc Gdgk)Gdak]ò bkweg |rd|dwe}edf dc }òer buwefoww ew wei|ao! wdaem

kfm }eioaoww& ^òf }ò brefn rocrowìof}! skauo!jd kfm cuf }d }òer w}kho`damorw! }ò wuggowwcuaa

fur}uro kfm |rd}og} }òer brkfmw! |kr}eguakra Gdgk)Gdak& ]`k} ew }ò ho }d cuaceaaefn }òer ua}eik}odbaenk}edf }d |rdsemo gdfwew}of}a k}}rkg}eso ro}urfw}d }ò d~forw dc }òer buwefoww&


28/33

GDI\O]E]DR KFKAUWEW

]krno} Ikrho}: Gdhow gdiiorgekaw bkwegkaa bkwomdf dufn nofork}edfw! Wd! }ò dufn nofork}edf ew}ò }krno} ikrho} dc Gdho! bogkuwo }ò ~kf} }dro|rowof} Gdho ~e}` }ò du}` kfm oforn& ]ò

kawd gdfwemor }ò dam |od|ao ~èg` }ò }kho kw k gd)}krno} ikrho}&

Ikjdr Woniof}: Ikjdr woniof}w kro bkwegkaa }`dwo|od|ao ~`d }kho }èw mrefh mkea kfm }`dwo krokw

~òro }ò moikfm ew ènòr }`kf }ò d}òr krokw&


29/33

GDI\O]E]DR KFKAUWEW

Ikrho}efn W}rk}onu]òer adgka ikrho}efn w}rk}on ofkbaow Gdho }d aew}of

}d kaa }ò sdegow krdufm }ò ~dram kwhefn cdrbosorknow }`k} w|kf }ò of}ero w|og}rui dc }kw}ow

kfm dggkwedfw&]ò w}reso }d bo k nddm foen`bdr! gdfwew}of}a

w`k|efn }òer buwefoww mogewedfw }d ei|rdso }ò{ukae} dc aeco ef }ò gdiiufe}eow ef ~èg` }ò md

buwefoww&


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D}`or Gdi|o}e}drw

RG GdakRG Gdak (dr Rduka Grd~f Gdak% ew k gdak wdc}

mrefh mosoad|om ef ;5


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D}òr Gdi|o}e}drw

Rom BaaRom Buaa ~kw efw|erom b Hrk}efn Mkofn! kf oforn

mrefh |rdmugom ef ]`keakfm }`k} `km boof uwom cdrokrw b adfn)mew}kfgo }rughorw! hegh)bdporw!

w}umof}w kfm d}òrw ~`d ~kf}om k bddw}& ]òcdufmor dc Rom Buaa grok}om èw d~f cdriuak kfmcaksdr! kfm }ò gdi|kf.w ikef òkm{ukr}orw kroadgk}om ef Kuw}rek&


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D}òr Gdi|o}e}drw

Gkmbru Wg`~o||owGkmbru |ag ew k gdfcog}edfor kfm bosorkno gdi|kf

~e}` e}w òkm{ukr}orw ef Adfmdf! _fe}om Hefnmdi! kfmew }ò ~dram.w akrnow} gdfcog}edfor ikfuckg}uror& ]ò

ceri ~kw cdriora hfd~f kw Gkmbru Wg`~o||ow|ag bocdro moiornefn ef Ik 2


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Gdfgauwedf

Kc}or wuccorefn }ò |dwe}edf dc wogdfm |akgo ef }ò wdc}mrefh efmuw}r! }ò gdi|kf mogemom }d idso k~kcrdi }ò ~kr b cdguwefn idro df e}w d~f |rdbaoiw&]ò k||def}iof} dc Ofregd brdun`} kbdu} g`kfno }d

}ò drnkfezk}edf! ~èg` ikmo }òi idrogdi|o}e}eso ef efmuw}r&

Soft Drink Industry Pepsi

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