#generationfraiche

#generationfraiche

Gerald Sagoe

Cyril Ofori

Ebony Reid

Lawrence Corbett

Tej Patel

Cherelle Ferdinand

Adjoa Akowuah

Henry House Films

Cherrelle Douglas

Jonny Pipper

Erlen Masson

Kimberly Williams

Lionel Zaga

O’Shaya Dawkins

Sam Coniff

Helen Parker

Vinh Nquyen

Susana Gina

Derika Dias

Nadine Spencer Wilma Sagoe

Diva Mauthoor

River Hatley Richards

Collin Kusi

Nicole Carvalho

Think Big

Ersen Ermis

Kim Shui

Layota Kessie

Danny Bartlett

Sam Arojo

Vanessa Hadebe

Oliver Bishop

Jovon Lennon

Simon Pitkeathley

Linda Ofori

Cellene Mudahy

Peter Mudahy

Eulanette Lee

Sukima Collins

Loanne Collyer

Jordan Collyer

Fitzgerald Honger

Janette Quaye

Samar Rezvan

Maani Yousofi

Yosjiaki Yoshimura

Kieron Scott

Master Shortie

Samuel Pearce

Afua Hirsch

Amma Baffoe

Tim Campbell

Akua Afram

Dina Darweish

Ky Scott

Cameron Bloomfield

Dj Limelight

Ruby Mae Moore

Miriam Sanguineti

Billie A McTernan

Jamie Keenan

Tracey Herald

Kelly Frank

Sharon Carpenter

Georgia May Bond

Andrew Zarick

Jamie Tetteh- Jones

Garret Brady

Naemaan Hussain

Ray Mufasa

Asad Naveen

Ketan Makwana

Lee Fulford

Courtney Edwards

Jonathan Wilkins

Studio Hakeem

Brenda J, Abiola Rufai

Evelina Kozak

Christina Zeinati

Lucy Ofori Maxwell

Rebecca Bee Bromfield

Mary Duhig

Danielle Ofori

Kobe Osei-Akoto

Joyce Osei-Akoto

Efua Osei-Akoto

Dave Lowry

Rajuv Ray

Robin Awan

Stu Mangan

Taj Chana

James Boughton

Commonlight

Jamie Soane

A Pulse Outside

Marlissa Arias

Maani Yousofi

Marwan Kathayer

Liam Molloy O’ Donnell

Ken Leung

Elisa Milano

We Would Like To Thank Everyone Who Has

Helped To Ensure Our Company Growth

Thank You

Who Are We? We are visual content company specialising in Generation Y (18-29) consumer content.

What is Generation Y? Born in the early- 1980’s to mid- 90’s, Generation Y (18-29) comprises of young professionals just entering the workforce or in middle level positions within their careers. With numbers over 70 million, Generation Y (also known as the Millennial Generation) is the fastest growing segment of today’s workforce. With a high interest in technology, fashion and consumer goods, understanding Generation Y and Z trends is essential for organisations to best tailor their services and products to a constantly changing consumer market. In comparison between Generation Y and its predecessor Generation X; consumers belonging to the latter are seen to be time poor and money rich, whereas those of Generation Y are the complete opposite. This means Generation Y consumers are more likely to price compare and ensure they get value for money.

With today’s technological advancements, brands with a great marketing strategy can now promote product/s or service/s and gain worldwide interest within hours. This is a trend that is set to continue as Generation Y consumers continue to become more consumer opinionated, whilst sharing their new findings (Consumer viral spread). This new form of promotion for companies cannot be underestimated as consumer viral spread has proven to boost profit sales and brand reputation.

TIME RICH +

MONEY POOR =

GENERATION Y

VS

TIME POOR +

MONEY RICH =

GENERATION X

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TIME RICH +

MONEY POOR =

GENERATION Y

VS

TIME POOR +

MONEY RICH =

GENERATION X

#generationfraiche

VIDEOGRAPHY

PHOTOGRAPHY

WEBSITES

APPS

3D ANIMATION

GENERATION Y CONSULTATION

What Do We Do?

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Online Shopping:

www.paks.co.ukCustomer Service Centre +44(0)20 7263 2331 Wholesale & Trade Accounts Register at www.pakwholesale.com

PAKS PRODUCTS NATURAL AD A4.indd 1 11/11/2013 11:41

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Mission StatementAt So Fraiche Media, it is our aim to provide reliable high end media solutions, ensuring that our clients receive visual or editorial content that exceeds their expectations. We believe in sourcing the best talent globally, hence the reason we use our bloggers and researchers to source innovative and creative visual ideas. Some of our clientele includes ASOS, Nike, BBC, O2 Telefonica UK, Virgin, Boxpark, Microsoft, Drupal London and Digital Dumbo. Our brand ambassadors, script writers, presenters, bloggers/ researchers, directors, editors, cinematographers, composers, sound designers and technical support teams are the celebrities of our company. At So Fraiche Media we are constantly looking towards the future, focusing on three key areas: so|frâiche! Entrepreneur, Create+ and StreetLook...

ENTREPRENEUR

Showcases entrepreneurs and their stories. Focusing on events, business advice and news.

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O2 Telefonica UKFor their O2 Think Big Europe campaign have produced content their generation Y audience, stakeholders & internal team in several countries.

CASE STUDIES

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Virgin Approached to produce visual content for their annual Globile Mobile event.

Showcases innovation & trends in the fashion industry. Focusing on fashion and lifestyle culture.

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CREATE

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CASE STUDIES

Digital Dumbo We produce visual content in NYC and London to raise the awareness of the tech

Boxpark Sponsored by PUMA and Urbanears, we produced visual content for the BeatBOXPARK event.

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STREETLOOK

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CASE STUDIES

ASOS

We worked with their PR team to produce an engaging promo video to promote the unique working culture at their London HQ.

Exposure PR

Approached to produce content for their Nike Air Max campaigns our creative team created a 360 product review video.

The app’s features include a QR code function, which will support the magazine content. The Pandafy function uses our company mascot (so|fraiche! Panda) to customise photos.

The last feature is a product review option, which allows you to rate a product or place: so|fraiche! or not with social media integration throughout the App.

App features: • QR code reader for so|fraiche!Magazine video integration. • Pandafy picture editing and sharing • so|fraiche! or not: Product and place rating & sharing system

so|frâiche! App

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so|frâiche! Panda Our iconic company mascot and ambassador

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Cyril Ofori Nelson Co-founder & Managing Director Originally setting up so|fraiche! in the summer of 2011 (after meeting co-founder Gerald Sagoe via a social media platform), we aimed to create a creative platform, showcasing in novation and creativity. This involved us interviewing amazing en trepreneurs from around the World. In such a short time we have evolved into what is now our media agency; producing our very own merchandising, art, social media app and specialised industry events. It has been a beautiful hustle, with many highs and few lows. Our team has constantly grown and our scope has widened as more opportunities have come our way. Working with giants such as Nike, UK Telefonica 02, ASOS, Virgin, Exposure PR, Digital Dumbo NYC, has allowed us to both establish ourselves and garner much respect amongst our peers within our industry. Our company goals are simple: "Build, promote, grow" Our recent move to create the following brand divisions (as seen throughout magazine); so|fraiche! Entrepreneur+ (Economy, Business), so|fraiche! Street Look (Fashion, lifestyle) and so|fraiche! Create+ (Culture, art and design), has helped us to cement our ethos, allowing our growing audience and prospective clientele to have a better understanding of our brand. We have always seen so|fraiche! as a global brand, given our biggest following being the USA from the onset. Employing freelancers has given us the option to source the best talent globally, resulting in us having one of the largest rosters of creative professionals, growing larger by the day. This is just the beginning and I hope you will be a part of our continued success and growth.

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“OUR COMPANY GOALS ARE SIMPLE:

BUILD,PROMOTE,

GROW”

#generationfraiche

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“ALL THE FORCES IN THE WORLD ARE NOT SO POWERFUL AS

AN IDEA WHOSE TIME HAS COME.”- Victor Hugo

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Gerald Sagoe Co-founder & Creative Director Since imagining the name so|fraiche!, my purpose has always been to encapsulate the brands ideals. Something that instantly said ‘innovation,’ unique and incomparable to any other brand.

My background in film and art and overall grasp of the modern digital landscape means that as Creative Director, I am able to propel the company as one which is always ahead of its time and which is always exciting and aesthetically identifiable. My imagination can dip from conscious thought to daydreaming, but is developed and challenged through constant experimentation and exploration. I am inspired by many things; from visual beauty, music and lyrics, stories, originality, some of the great people and thinkers I come across and at times the most random moments I face in life, which sparks new ideas. The overall goal remains that so|fraiche! stays innovative, fresh and as always timeless. An idea changes everything. When it comes at the right time, when people get it, when people believe in it and when all its opportunities are realised.

Although we have been up and running for some time now, this is still really the first step in realising our vision, getting it up and running and letting people discover us; an organic process that results in endless possibilities and in reading this it now means you are part of this adventure in some way. This is a challenging journey, but I’m more passionate than ever and I’m sure some of the incredible creative individuals and entrepreneurs I have met would agree. No one said creating the future would be easy.

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Ebony ??? ????

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THE TEAM? ??? ????

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Ofori Cosmetics advert

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App developers advert

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/so_fraiche

@so_fraiche

@so_fraiche

General enquiries:info@sofraiche.com

Press/ Advertising enquiries: pr@sofraiche.com

Working with us/ Work experience: create@sofraiche.com

www.sofraiche.com