Sofie Verhalle: A little less conversation, a little more action
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A LITTLE MORE ACTION A LITTLE LESS CONVERSATION SOFIE VERHALLE - TALKING HEADS - #JBOYE15 Towards A #Socbiz & #Egov With Smarter Social Media & Better Collaboration
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Transcript of Sofie Verhalle: A little less conversation, a little more action
A L I T T L E M O R E AC T I O NA L I T T L E L E S S C O N V E R S AT I O N
S O F I E V E R H A L L E - TA L K I N G H E A D S - # J B OY E 1 5
To w a rd s A # S o c b i z & # E g o v W i t h S m a r te r S o c i a l M e d i a & B e tte r C o l l a b o r a t i o n
I’m Sofie aka
Lamazone
Hi!
+32 478 208 411www.talkingheads.be
twitter.com/lamazone
linkedin.com/in/sofieverhallefacebook.com/lamazone
feel free to connect:
P L E A S E D T O M E E T Y O U
T R E N D S & I M PAC T
Organization
society
POlitical/economical
technology
individually
responsibility
Sustainability global
Local big & smal l data
Cloud computing social
mobile
transparency
collaboration Civil participation
Sharing, Peer to peer flexibility
connectivity sense of purpose
authenticity
OPEN
Always ON Always connected Always personal
Principles
24/7 communication? Active on all channels?
1 op 1?
Impact?
CLOSED
Distrust Room for absence
Anonymity
Principles
Gain trust Leave room for absence
Respect anonymity
Impact
TOGETHERNESS
From flying solo
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
Over basic collaboration
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
to social business & government
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
organisation
hierarchy collaboration
I N
conversation, collaboration & co-creationE XI N & E X
Conversation Collaboration Co-creation
Principles
Listen Facilitate
Make the fist move
impact
both internal as external
W H AT A B O U T Y O U ?
B E T T E R S M A R T E R S T E P S
Build a social business & government
…
Social Media
Corp Com
Int Com
HR IT …Purchase Admin- istration
Ext Com
HAVE IMPACT ON COMPANY DECISIONS
HELP BUILD COMPANY CULTURE
GET TO KNOW YOUR COLLEAGUES
1
23
SOCIAL BUSINESS & GOVERNMENT BENEFITS EMPLOYEES*
WORK MORE EFFICIENTLY
INCREASE YOUR EXPERTISE
CONTINUOUS LEARNING FROM COLLEAGUESIMPROVE YOUR PM SKILLS
WORK AGILE AND REMOTELY
BRAINSTORM WITH BROADER AUDIENCE
BOOST YOUR CAREER
SHOW OFF OWN WORK
SHARE YOUR TEAM’S SUCCESSES
GAIN NEW INSIGHTS VIA FEEDBACK
CROWD SOURCE R&D
45
6
7
89
1011
12
13
14
*arguments to get buy-in
SOCIAL BUSINESS & GOVERNMENT BENEFITS YOUR BUSINESS*
RESEARCH AND DEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS
REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING & COMMUNICATIONSMARKETING INSIGHTS DIRECT RESPONSECAMPAIGN TRACKINGEVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMER CARE
IMMEDIATE MONITORING AND DETECTIONFOLLOW UP FASTER
MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS
SALESSALES INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGHREFERRALS AND TESTIMONIALS
*arguments to get buy-in
F I N D T H E S U P E R H E R O E S
I N Y O U R
C O M PA N Y !1
F I N D T H E C O M M O N
D E N O M I N AT O R TO G E T
B U Y- I N !
2
C H A N G E T H E WAY
I N W H I C H
Y O U W O R K3
S O M E S U P E R H E R O T I P S ! Tr a n s p a r e n c y, v i s i o n a n d l e a d e r s h i p a r e e s s e n t i a l
Fo c u s o n t h e p o s i t i v e s t o r i e s . B u i l d c a s e s .
W i t h g r e a t p o we r c o m e s g r e a t r e s p o n s i b i l i t y
B u i l d i n g a s t r o n g a n d l o y a l c o m m u n i t y
t a k e s t i m e
N o e x te r n a l b r a n d l o ve
w i t h o u t i n te r n a l b r a n d l o ve
✓ O U R B LO G F O R A L L T H I N G S S O C I A L
✓ T W I T T E R F O R FA S T S O C I A L M E D I A S N I P P E T S
✓ S L I D E S H A R E TO B E S M A R T E R W I T H S O C I A L M E D I A
✓ FAC E B O O K F O R A S N E A K P E E K B E H I N D T H E S C E N E S
✓ L I N K E D I N TO C O N N E C T P R O F E S S I O N A L LY
✓ S P E A K D U TC H ? S C H R I J F J E I N O P O N Z E N I E U W S B R I E F !
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