Soe2015 the power_of_local_constituency_media

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org


The Power of Local and Constituency Press

Annette Raveneau, National Latino Press Secretary, Enroll America


MEET OUR PANELISTS

© 2015 Enroll America and Get Covered America EnrollAmerica.org | GetCoveredAmerica.org 3

Meet Our Panelists

PEDRO RODRIGUEZ Philadelphia Radio Co-Host and Enroll America Field Organizer

•  Co-Host of Ritmo de la comunidad on 1340 AM – El Zol Philly

•  Spanish Spokesperson for Enroll America in PA

•  Field Organizer for Enroll America

•  Former Associate Editor of Community Focus / Enfoque Comunal – bilingual weekly print outlet


Your Moderator

ANNETTE RAVENEAU Nat’l Latino Press Secretary / Regional Communications Director for Enroll America

•  Has worked on ACA communications for 5 years

•  Leads the local and national Latino media strategy for Enroll America

•  Oversees EA’s communications strategy in GA-FL-TX-GA

•  Former General Assignment Reporter for Univision Nevada

•  Former Reporter / Producer for Univision Network


TELL US ABOUT YOU


Share out

How are you reaching out to the ethnic media in your area?


AGENDA

What We Hope You Will Walk Away With:

•  A better understanding of how you can work with

local minority media to get the word out •  Ways in which you can build a relationship with local

ethnic outlets •  Identify the media outlets that can help you connect

with hard-to-reach communities


WHY IT MATTERS?


Why it matters?

Source: Perry Undem for Enroll America, April 2014

0

5

10

15

20

25

30

35

40

45

50

What has been your main news source on this issue?

Enrolled Uninsured


ETHNIC MEDIA: A TRUSTED SOURCE


As a Hispanic media outlet, what is your duty?

•  Informing the audience •  Responsibility to educate and

empower audience

Ethnic Media Perspective


How do the needs of ethnic media differ from general market outlets?

•  The need to make the story relatable to the culture and language of the community it serves (i.e. Latinos, African-American, LGBT, Asian/Pacific Islanders, etc.)

•  The need to have an expert that speaks the language •  The human side of the story, somebody affected/benefitted that is from

the community they serve

Ethnic Media Perspective


HOW TO REACH THE ETHNIC MEDIA


What’s the best way to reach you and how do you like to be approached for a story?

•  Email and call in advance of the event •  When you promise something… deliver! (i.e.

Spanish speaker) •  Establish a relationship with the news outlet

How to Reach the Ethnic Media


SHARE WITH THE PANELISTS


How have you approached the local ethnic media and what has worked and/or not worked?

Share with the Panelists


KNOWLEDGE FROM BOTH SIDES


Tips from an organizer and journalist

•  Get to know all the outlets in your area •  Who’s the decision maker in that outlet •  Who’s the assignment editor, the beat reporter

•  Be neighborly with your neighborhood newspaper

•  When are their deadlines •  Offer ready-to-print articles (error-free)

•  Offer exclusives

Learn from experience


QUESTIONS FOR OUR PANELISTS


SHARING BEST PRACTICES


What takeaways will you incorporate to build stronger relationships with constituency media?

Share Best Practices


LAST REMARKS


THANK YOU!

¡GRACIAS!

Soe2015 the power_of_local_constituency_media

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