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MAJOR PROJECT REPORT

ON

COMPETITIVE ANALYSIS BETWEEN COKE AND PEPSI

SUBMITTED TO YMCA NEW DELHI IN

PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF

POST GRADUATE DIPLOMA IN

(MARKETING AND SALES)

SUBMITTED BY

URVASHI KAPOOR MS-A-02

SUPERVISOR

M NEELAM CHADHA

INSTITUTE OF MANAGEMENT STUDIES

YMCA! NEW DELHI

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20"0

CANDIDATE#S DECLARATION

I $%&%' %*+,&% $, $% .,/& 1&/%* $3*$ 3 1&%%4% 34 $3 &%1& %43+%

COMPETITIVE ANALYSIS BETWEEN COKE AND PEPSI 5'.3%

34 $% 1,&3,+ 65+63++.%4 6 $% &%753&%.%4 6& $% ,,& 6 $% P G&,5,%

D31+., 34 M,&8%349 ,4 S,+% $% YMCA NEW DELHI 3 ,4 ,5$%43* &%*&

6 . 4 &8 *,&&3% 5 , IMS YMCA *,.15: T$% .,%&3,+ %.'3% 34 $3

1&/%* &8 $, 4 '%%4 5'.3% ,4 $%& 543;%&3 & 343534 6& $%

,,& 6 ,4 %9&%%:

URVASHI KAPOOR MS-A-02

P+,*% - maga,ines on the %est marketing companies in !ndia Pepsi

and Coca&Cola were also entered The res"lts were as followsE

P%13 - @$

C*,-C+, - ?$

T$% &%5+ 6 @ %&%