Societal value creation of research and social media
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Transcript of Societal value creation of research and social media
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Purpose of presentation:
- Context of societal value creation & impact
- Paired with social media as specific tool
Exercises at the end (also Q&A)
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There’s no glory in being a stealthy asshole.
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That’s not how science and even academic life works.
There’s a new punch line (though not a great fan of either one)
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There’s nothing wrong with being visible
Besides the new punch line there is also a ‘new’ form of research
> In any event: it has been given a name and attention
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Buzzwords are impact and altmetrics
� there’s more to research output than pubs & patents
New tools and websites fill the void
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So, even though similarities are sometimes uncanny, be proud to be a samurai and not a
back-stabbing ninja
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Be firmly grounded in society
Be at the service of a community
� Share, engage, listen, pay attention
And this is where this concept of societal value creation comes in
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A world of possibilities – in all stages of research
Make use of expertise & current research
Collaborate and network
Great opportunity in Ghent University Museum
But also through your research itself!
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Loads of possibilities at output side of spectrum (focus of rest of presentation)
Cherry on the cake but not as add-on
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In that respect it is important to KNOW THE YAKUZA
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Go-to people
Minimal requirement: deposit in Biblio > open access mandate + stable URL (DOI)
Website: toolbox and info is coming
Resources: separate hand-out + funding
> Create community / network around you
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A clear given in science (communication) is the digital reality. So get with it and don’t
become the last samurai.
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Everyone is online & online is everything
Remember where your audience is (public, peers, journalists, politicians, vips)
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Diagram of the networked teacher
Similar picture for researcher
Using digital tools on a daily basis
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There is now such a thing as online academic social networks > this also creates
expectations
“if you are not online in the kind of places I review below, then you are for all intents and
purposes in the modern, digital world not an active academic. “
But let’s zoom in on other social media (not stuff like Figshare, Zenodo, Zotero…)
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- When choosing your weapons keep this at the back of your mind
- Then think at what you want to achieve and which socmed serve your purpose
- Some examples: training at Library Lab Humanities
- Aim for sybiosis and enhancement of activities
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Multi-author blogs, Guest blogger
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My weapon of choice ☺
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I’ve already mentioned many benefits of for example Twitter
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Timing and complementarity are everything
But for those looking at hard evidence within the current academic climate > some
experiments
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Let me finish with the final step in your quest to become a social samurai
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Nuanced story
Specifically looking at blogging and Twitter
Not everyone is a fan or naturally gifted or even at ease > also criticism of peers or
mentors
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Back to research by Nature
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Are we evolving towards more of the same? Academic attention economy (cf.
Kardashian Index)
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