GOAL: Creating Community Evangelists

December 2, 2011

Susan Tenby, Director of Online Community and Social Media

@SUZBOOP on Twitter

Susan Chavez Blogger and Event Specialist

Who We Are

Susan Tenby Director of Online Community and Social Media

Michael DeLong Online Community Manager

Ale Bezdikian Online Community Coordinator

Evonne Heyning Interactive Media Producer

Kristy Graves Social Media Specialist

Rik Panganiban Nonprofit Commons in Second Life Online Community Manager

• Connect the nonprofit community to each other while amplifying the messages and missions of this community

• Amplify the message of a variety of TechSoup partners, including global NGO and corporate (donor)

• Amplify the message of TechSoup programs and internal departments to the broader NP tech Sector

What We Do

We aim to build community both internally and externally and weave strong networks throughout TechSoup, its partners, and the wider sectors of nonprofit, tech, and social innovation.

We aim to build community both internally and externally and weave strong networks throughout TechSoup, its partners, and the wider sectors of nonprofit, tech, and social innovation.

OPTIMIZING SHARING IS THE POINT!• Configure Tweetthis module to @mention yr org, not the tool’s name

• Create a list of friendly tweeters to DM & help u spread word• Use hashtags to broaden yr audience

• You can tag people, places, and pages in anything you share. You can also tag people in the text of FB posts or comments by using the @ symbol before typing

• Make Facebook sharing easy and configurable for yr fans• Spend time; look at how each share is displayed in each

network• Use local language of each tool (no hashtags on FB)• Make tweets/URL short enough to have others RT and MT

Interactive online events such as Nonprofits Live & Tweet Chats

How We Do It

Monthly on-the-ground Meetups with the Online Community Tribe (OCTribe) featuring experts in online community engagement

How We Do It

Encourage live Social Sharing in real time, from all yr channels

Transparency in sharing

TechSoup discussion forums connect nonprofits with expert and peer advice, and provide a place to network and connect.

How We Do ItPost Event Sharing;

TECHSOUP: STORIFY

• Our outward facing wiki is the hub for all of these activities and their recap blog posts (http://techsoupcommunityteam.wikispaces.com/home)

• Our SlideShare page contains all our presentations (http://www.slideshare.net/TechSoupGlobal)

• Our Flavors page shows where we are on the web(http://flavors.me/techsoup)

Consistent Listening and spotlighting Consistent Listening and spotlighting Make it easy for your members to be your evangelistsMake it easy for your members to be your evangelists

Organize your evangelists; get to know them! Organize your evangelists; get to know them!

How We Do It