SocialMedia.ie Presentation - 07 03 13 CL - Digital Summit
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Transcript of SocialMedia.ie Presentation - 07 03 13 CL - Digital Summit
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AGE OF THE CONSUMERThe connected consumer is in control, well informed and has so much choice
Connect consumers to each other in communities and you connect them to your brand
Consumer experience is now a key differentiator among competitors
* I did not finish this book (as usual) Source: Forrester
*
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Source: McKinsey & Forbes
Seeking CMOs: Must Know Big Data
and Digital Marketing
The most sought after marketers today are
experts in Big Data and Digital Marketing.
DIGITAL DATA BATTLEFRONTS
1.INNOVATION
2.COMPETITION
3.PRODUCTIVITY
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1. INNOVATION
Data capture from web sites, email, mobile, social, digital entertainment and offline
Data storage, categorisation, search, analytics, sharing and visualisation
New product, services and business models
Source: Green Hat Design
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DEVICE PROLIFERATION
Source: Forrester
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New analytics based on public data
Competitor and market sectors reports
Creating industry benchmarks
‘Battle of the Brands’ #mobile
We offer Audits, Analysis & Action Plan
2. COMPETITION
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MOBILE MARKET - FACEBOOK
Company Fans PTAT PTAT/Fans %
Avg. PostPer Day
Avg. LikesPer Post
O2 Ireland 65,742 3,297 5% 0.92 466.8
Meteor 115,133 9,656 8.4% 1.07 58.1
Three Ireland 36,002 141 0.4% 0.35 17.5
Vodafone Irl. 110,115 1,430 1.3% 0.17 75.8
Ireland, Jan ’13 - Feb ‘13
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FACEBOOK TOP STORIES
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MOBILE MARKET - TWITTER
Company Followers Following Avg. TweetPer Day
Avg. ReplyPer Day
O2 Ireland 17,537 9,868 43 40.6
Three Ireland News 13,678 10,890 1.2 0.5
Three Ireland Online 3,332 1,122 21.9 20.5
Vodafone Ireland 26,889 3,948 32.2 31.3
Meteor Mobile 23,743 4,368 53.7 49.9
Ireland, Jan ’13 - Feb ‘13
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TWITTER TOP STORIES
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MOBILE MARKET ANALYSIS
FACEBOOK ANALYSIS (SAMPLE)
- Competitions are the most effective way to engage customers- No consistent posting schedule throughout the day- Average post rate of 1 per day is too low
TWITTER ANALYSIS (SAMPLE)
- Top story on Twitter during this time is that SMS is down!- O2, Meteor and Vodafone use Twitter for customer service & news- Three use separate accounts for customer service & news
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OUR COMPETITOR ANALYSIS FACEBOOK APP
http://bit.ly/CompetitorAnalysis
- Currently free
- Analyse 4 Pages
- Entry level product
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3. PRODUCTIVITY
Digital marketing activity is inherently measurable
Crucial to measure it, manage it and optimise it
Sophisticated analytics can substantially improve decision making
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McKinsey research says Leaders must have the following social media skills -
Producer, Distributor, Recipient, Adviser, Architect & Analyst
Shortage of talent & data skills means agency expertise required
DATA & ANALYTICAL SKILLS
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SOCIAL MEDIA LEADERBOARD
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SOCIAL MEDIA ACADEMY
- Launching in March
- Free content
- Case studies by channel
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TALK TO US TODAY
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THANK YOU!
@socialmedia_ie