SocialMedia.ie Partner Pack

Who We Are SocialMedia.ie is a specialist Irish Digital & Social Media Marketing business based in the

Digital Hub in Dublin. Our clients include leading local and global B2B and B2C brands

across all industry sectors including finance, media, hospitality, pharmaceuticals, sports

and education.

Sample Clients

What We Do For business marketing and customer service teams, our digital and social media

methodology based strategies, analytics, monitoring and training services provide the

roadmap and insight for success.

By selecting SocialMedia.ie as your partner, you will experience better audience

engagement, measurement of your key performance indicators and a return on your

investment. These offering will support your business growth objectives by delivering

insight to allow you optimise your engagement and investment. We have experience in all

things social media, but our award winning expertise lies in;

Digital Marketing Reports

Digital Marketing Audits

Competitor Reports

Brand Monitoring

Digital & Social Media Strategy

Digital & Social Media Marketing Training

SocialMedia.ie Studio

Digital Marketing Reports We offer digital marketing reports that allow you to keep track of your performance, with easy to understand charts and data. Gathering metrics from Facebook, Twitter and Google Analytics, our reports show you how your channels are performing. Find out which posts are engaging users, understand which tweets lead to site traffic and see what’s going on across all your channels at a glance.

Simple and easy to understand, these reports are perfect for companies that want comprehensive tracking of their digital marketing activity.

Key Benefits

Highly convenient 'all in one' reports on your digital marketing efforts

Monthly reporting at an affordable cost, straight to your inbox

Customisable reports based on your digital marketing activity

Digital Marketing Audits At SocialMedia.ie we provide our customers with in-depth analysis reports of their Digital & Social Media Marketing and service performance. We recommend actions to optimise your return on investment based on best practice.

Some of the key questions to consider are:

Are your digital marketing efforts measured correctly?

Do you know how your business is doing against your key performance indicators?

Do you know the return on your investment?

How well are you engaging your target audience?

Key Benefits

Identify the areas that require attention and offer actionable advice

Learn how to improve your digital and social media marketing

Help you grow your business online

How it Works

We generate custom reports, analysing all aspects of your digital marketing presence

We analyse and interpret all your available data, using key metrics such as your visitors per month/week etc.

We emphasise conversion rates, retention rates, online sales, average order value and social sharing

Competitor Reports SocialMedia.ie analyse your main competitors’ digital and social media activity against

best practices. We score their performance, providing you with a detailed analysis report

which you can compare with your organisation's performance.

Some of the key questions to consider are:

Do you know what your competitors are doing online?

Do you want insight into what activities are working for them?

Do you want an edge in digital marketing over your competitors?

Key Benefits

Receive a detailed report on your industry or competitors with sections on Audits, Analysis and Action Plan

Get the competitive edge for your business with SocialMedia.ie competitor Reports

How it Works

Nominate your market sector and top competitors

SocialMedia.ie access public data to prepare a customised report

We outline your competitors online strengths and weaknesses

Brand Monitoring Social Media Monitoring is the observation and analysis of discussions that occur on

websites, forums, blogs, micro-blogs and social communities. We monitor the internet for

anywhere your brand is being discussed and report to you on what people are saying and

whether it is positive or negative sentiment.

Some of the key questions to consider are:

Do you know where are people talking about you and what they are saying?

Do you want to be alert to potential public relations issues as soon as they happen?

Key Benefits

Know what’s being said about your brand online

React to new opportunities and negative sentiment

Use social media to understand competitor activities

Identify social media influencers and online communities

How it Works

Fill out the Social Media Monitoring brief

We use the latest monitoring tools to monitor, discover and analyse the most

relevant conversations

Get a detailed report of our findings and insights so you can act on our

observations

Digital & Social Media Strategy We co-create a Digital & Social Media Marketing strategy with your team through a consultative strategy development workshop. This will be based on our five step methodology – Discover, Plan, Engage, Measure and Optimise. This strategy will inform the decisions that the team will make in the future, and will direct them in terms of campaigns, content, scheduling and platforms. This strategy will be implemented straight away and will set the ground work for improved short term and long term results. It is proposed that these be attended by the management team.

Workshop Content

Understanding your audience

Segmenting your audience and targeting

Defining/Tailoring your brand messages

Defining the most appropriate tools, techniques and content

Growing an online community

Key Benefits

Have a strategy for your business activities in Digital & Social Media Marketing

Use Digital Marketing Analytics to measure results against targets

Digital & Social Media Marketing Training

This customised Social Media Training will take you through the latest tools and

techniques for creatively engaging your audience via social media marketing. Through in-

depth practical advice, we enable attendees to develop integrated marketing strategies

with the latest tools for monitoring, measuring and managing social media.

Ideal Participants: This workshop is designed for business managers, marketing and sales

professionals who have the basics of online marketing and social media but who need to

deliver positive return on investment for these important channels.

Workshop Content

Course content will be agreed beforehand and may include the following subjects

depending on whether it is Beginner, Intermediate or Masterclass.

Social media principles and strategic models

Setting up and managing Facebook business pages

Identifying opportunities with Facebook Apps and social commerce

Master B2B social media, including Twitter and LinkedIn

Getting started with business blogging including WordPress

Becoming experts at digital video and YouTube

Using new platforms like Pinterest and Google+

Suggested social media monitoring, measuring and managing tools

Get up to speed with mobile websites and mobile apps

Business Blogging, Facebook, Twitter, LinkedIn, YouTube Key Benefits

Have the latest tools and techniques

Learn from the experts

Studio - Website & Blogs These are a sample of the websites and blogs created in the SocialMedia.ie Studio.

Travel Mood (2012)

SocialMedia.ie created a travel portal for

our client Thompson Holidays.

This attractive design integrated with

booking engines and was created using

WordPress.

www.travelmood.ie

DesignerDublin.ie (2011)

SocialMedia.ie partnered with Dublin City

Enterprise Board (DCEB) to create the

DesignerDublin.ie website/blog which

celebrates the work of crafts people

in Dublin. In conjunction with DCEB,

Socialmedia.ie helped to promote some

of the events for the fashion and arts

communities where the craft work was

being showcased.

www.designerdublin.ie

ESB International (2011)

SocialMedia.ie worked with

ESBI to design and develop their blog

“EnergyInnovation.ie” and to set up the

social spaces through which it would

engage with the global energy

community.

www.energyinnovation.ie

Studio - Digital Video These are a sample of the Digital Videos created in the SocialMedia.ie Studio. IIA Awards Digital Video Promo

This digital video was scripted and filmed in-house

by SocialMedia.ie to promote Conor Lynch’s

nomination, and subsequent winning of an IIA

Award for Social Media. This light-hearted

“campaign” video was edited to give a 1950’s

news report on Conor’s nomination.

http://ow.ly/igM4B

HP Snapfish UK

HP commissioned SocialMedia.ie to produce a

short digital video to show users “how to” create a

Snapfish Photo Book.

The video mixed real world animation and screen

capture movie footage.

http://ow.ly/igMFX

Canon Digital Video Awards

This digital video was produced by SocialMedia.ie

on behalf of Canon Ireland to promote the Canon

Ireland Digital Video Awards.

Hollywood actor Liam Cunningham featured in our

production.

http://ow.ly/igMNa

Studio - Facebook Pages These are a sample of the Facebook Pages & Apps created in the SocialMedia.ie Studio. LA Make Up Academy This was a bespoke competition application developed by SocialMedia.ie for LA Make Up Academy. Using an attractive prize from Dermologica as an incentive this competition was aimed at a young female audience. We achieved our goals of increasing awareness of LA Make Up services and building an email database of prospects.

American Holidays The American Holidays timeline competition was developed by SocialMedia.ie with the objectives of promoting their cruises and generating email leads via entries which served as an opt-in for future marketing communication. The simple form design and single tick box question encouraged entries and was accompanied with an online advertising campaign to further drive entries. Within the first ten minutes the campaign had over 100 entries with each entry including email contact details.

St Oliver John Gogarty The St Oliver John Gogarty Ultimate 6 Nations Fan Quiz campaign saw a new set of applications go live for each Ireland 6 Nations match. Designed to increase page likes the application pitted Irish fans against fans of that weeks competing nation. Each set of fans completed similar quizzes on separate tabs to see which were more knowledgeable about the 6 Nations.