2004December Facebook reaches nearly 1 million active usersSeptember Groups application is added; the Wall is added as a Profile featureJune Facebook moves its base of operations to Palo Alto, Calif.March Facebook expands from Harvard to Stanford, Columbia and YaleFebruary Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room

2005

2006December Facebook reaches more than 12 million active usersNovember Share feature added on Facebook, simultaneously launched on over 20 partner sitesSeptember News Feed and Mini-Feed are introduced with additional privacy controlsFacebook expands registration so anyone can joinAugust Facebook development platform launches2005

December Facebook reaches more than 5.5 million active usersOctober Photos is added as an applicationFacebook begins to add international school networksSeptember Facebook expands to add high school networksAugust The company officially changes its name to Facebook from thefacebook.comMay Facebook raises $12.7 million in venture capital from Accel Partners;Facebook grows to support more than 800 college network

launchesNotes application is introducedFacebook and Microsoft form strategic relationship for banner ad syndicationMay Facebook expands to add work networksApril Facebook raises $27.5 million from Greylock Partners, Meritech Capital Partners and othersFacebook Mobile feature launches

2007November Facebook launches Facebook AdsOctober Facebook reaches over 50 million active usersFacebook launches Facebook Platform for MobileFacebook and Microsoft expand advertising deal to cover international markets; Microsoft takes a $240 million equity stake in FacebookJuly Facebook acquires startup ParakeyMay Facebook launches Marketplace application for classified listings

2008December Facebook Connect becomes generally availableAugust Facebook reaches over 100 million active usersApril Facebook launches Facebook ChatFacebook releases Translation application to 21 additional languagesfor classified listings

Facebook hosts F8 event to launch Facebook PlatformFacebook Platform launches with 65 developer partners and over 85 applicationsApril Facebook reaches 20 million active usersFacebook updates site design and adds network portalsMarch Facebook reaches over 2 million active Canadian users and 1 million active UK usersFebruary Virtual gift shop launches as a feature

application to 21 additional languagesMarch Facebook updates privacy controls to include Friend List privacyFacebook launches in GermanFebruary Facebook launches in Spanish and FrenchJanuary Facebook co-sponsors Presidential Debates with ABC News

2009December Facebook reaches over 350 million active usersSeptember Facebook reaches over 300 million active usersAugust Facebook acquires FriendFeedJuly Facebook reaches over 250 million active usersJune Facebook launches Facebook UsernamesMay Digital Sky Technologies makes a $200 million investment for preferred stock

2010August Facebook launches PlacesJuly Facebook reaches over 500 million active usersJuly Facebook launches beta of QuestionsFebruary Facebook reaches over 400 million active user

2011$200 million investment for preferred stock at a $10 billion valuationApril Facebook reaches over 200 million active usersFebruary Facebook reaches over 175 million active usersFacebook joins OpenID board“Like” feature addedJanuary Facebook reaches over 150 million active usersCNN Live/Facebook integration

2011

February Facebook reaches over 600 million active user

638,000,000

Facebook�The average Facebook user has 130 friends.� More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.� Over 300,000 users helped translate the site through the translations application.� More than 150 million people engage with Facebook on external websites every month.� Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.� There are more than 100 million active users currently accessing Facebook through their mobile devices.�People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page).� The average Facebook user is connected to 60 pages, groups and events.� People spend over 500 billion minutes per month on Facebook.�There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.

Facebook Executive Summary

Objective:To distribute samples of a new cereal bar and to drive awareness of the new product by increasing connections to the brand’s Facebook Page

Solution:A Facebook Sampling Ads campaign to seed the sampling initiative that let redeem a sample on the Facebook Home Page

“”Facebook offers a great opportunity for us to engage with our consumers in a place where they Key Lessons:

• Using Facebook to help launch anew product can leverage both the platform’s viral nature and the fact that users are more likely to try products when they’re recommended by their friends• Facebook can offer valuableearned media, as brand loyalists will continue to discuss products on Facebook long after an advertising campaign has officially ended

in a place where they are already spending lots of time. The Marmite sampling activity is a great example of how we’ve worked closely with Facebook to innovate in this area.”

Amanda Smith

Interactive Marketing Manager, Unilever

Results • The campaign on Facebook generated 21.5

million impressions over the course of the campaign

• The overall engagement rate during thecampaign was 0.27 percent

• Through the Facebook sampling initiative,Unilever delivered 33,000 samples of the

Marmite Cereal Bar in two weeks to the target audience of mums and 16 – to 44-year-old adults• The campaign grew the Marmite core Facebook

Page by 10 percent, with a total of 300,000 people connected to the Page. By early October people connected to the Page. By early October

2010, the number of people connected to the core Marmite Page had risen to more than

528,000• 5,000 Fans were also generated on a tactical

Marmite Cereal Bars Page• Status updates on the Page included comments

such as “my free bar arrived, this morning, AMAZING! I’ll be buying lots of those”

• Marmite took the unique approach of expandingthe campaign into the Marmite ‘Hate’ Facebook

Page with 160,000 Fans, where users could sign up to ‘stop the spread

Facebook Executive Summary

Objective: Harnessing the passion of global Budweiser enthusiasts and sports fans

Solution: Bringing Budweiser and soccer fans “closer to the game” through a range of interactive features on the Bud United Page

Key Lessons:

“Facebook enabled us to activate on the World Cup global stage connecting Budweiser Key Lessons:

• Budweiser saw the potentialto draw people around a common interest and bridge geographical distance in a way only possible through a truly global platform• The simplicity of the ‘PaintYour Face’ application that allowed Facebook users to alter their profile image increased engagement by making it easy, natural and fun

Cup global stage connecting Budweiser with passionate fans, and ultimately overcoming geographic distance to feel closer to the game”

Andrew Sneyd, Global Advertising Director,

Budweiser

Results• The campaign went global. It was createdfor multiple regions – Canada, USA, Puerto

Rico, Argentina, Bahrain, and many more –but it was embraced by the world, as shown by the hundreds of thousands of users who

participated from all over the planet.• The Bud United Page’s growth was

explosive, with 6 people per minute joining in and liking the Page during the first days of the World Cup Advertising Case Study

• As a sign of the high engagement levelsgenerated by the campaign, some 2.7 million generated by the campaign, some 2.7 million

people “painted” their faces virtually.• More than 900,000 people clicked to like

Budweiser’s Bud United Page by the end of the campaign.

• The viral aspect of Facebook led to peopletelling the friends they were connected to

on Facebook about the campaign, increasing the number of people connected to Budweiser Pages from countries where

the beer is not commercially sold.

Twitter

� Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.�Twitter gets more than 300,000 new users every day.�There are currently 110 million users of Twitter’s services.�Twitter receives 180 million unique visits each month.�There are more than 600 million searches on Twitter every day.day.�Twitter started as a simple SMS-text service.�Over 60% of Twitter use is outside the U.S.�There are more than 50,000 third-party apps for Twitter.�Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.�More than a third of users access Twitter via their mobile phone.

LinkedIn

�LinkedIn is the oldest of the four sites in this post, having been created on May 5 2003.�There are more than 70 million users worldwide.�Members of LinkedIn come from more than 200 countries from every continent.�LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.French, German, Italian, Portuguese and Spanish.Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position via his LinkedIn profile.�80% of companies use LinkedIn as a recruitment tool.�A new member joins LinkedIn every second.�LinkedIn receives almost 12 million unique visitors per day.�Executives from all Fortune 500 companies are on LinkedIn.Recruiters account for 1-in-20 LinkedIn profiles.

Contact Details

Greg Smith

083-525-2906083-525-2906

greg@sociallyspeaking.co.za

www.sociallyspeaking.co.za

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