Socially Responsible Innovation
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Transcript of Socially Responsible Innovation
Socially Responsible Innovation Jonathan Loudon, Managing Partner Cooler Solutions inc.
What do we do? Help Companies Innovate
Why innovate?
Economic Constantly Shifting Economic Landscape
Economy
Globalization Fierce Global Competition Globalization Fierce Global
Competition
Decline of the “Big 3”
Toyota Innovation
Environmental Energy Shortages and Materials Depletion
Oil Depletion
Deforestation
Wind Power Solar Power
Many needs are not getting met in both the developed and
Human need and a market opportunity
Social Many needs are not getting met in both the developed and the developing worlds.
Good Health Care
Access to Clean Water
Our Role | Innovation
{gap} Vision Realization
Build the Bridge
Our Approach | Innovation
Research and Design User Product
Insight User research, Understanding the User is a Key Component to innovating.
Co-Creation and Brainstorming
Idea Translate customer driven insights and other forms of design research into new solutions and prototype.
Validate We help clients validate and refine ideas.
Realization We support implementation in bringing ideas to market.
Social Responsibility and Design Innovation.
What is Socially Responsible Design? The use of design to address social, environmental, economic and political issues may be termed ‘Socially Responsible Design’ (SRD). SRD interventions, whether focused on the individual or wider society, move beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values.
Davey, C.L. Cooper, R. and Press, M. (2002) Design Against Crime Case Studies,
University of Salford and Sheffield Hallam University.
Framework for Sustainable Innovation
Sustainable Design 1.0
Material and Energy Use
Steelcase Think Chair| Recyclable and DFD Training
CASE STUDY: 1 Products for Kids| Use-Cycle and Materials
Large, Plastic, One-Function Toys
Toy Recalls
Kids Sushi Play Set
Multi use Healthy Materials Décor Integration
Kids Sushi Play Set
Sustainable Design 2.0
Change Behavior Tool: Ethnographic Research
Toyota Prius| A New Paradigm for Fuel
Old New
CASE STUDY: 2 Energy Conservation: Thermostats
Consumer Research
For every 100 Programmable Thermostats in the home…
Only around 25 are actually programmed
Energy Conservation: Thermostats
Energy Conservation: Thermostats
Make it easy to use Not User Friendly
Connecting energy conservation with an appreciation for “Nature”
Inspire Change in Behavior
Energy Conservation: Thermostats
Energy Conservation: Thermostats
Light energy footprint
Heavy energy footprint
Energy Conservation: Thermostats
User-programmed temperature displayed as differential to outside
Real-time “time of use pricing” is displayed as added motivation
Ambient LCD screen presents biophilic inspiration
Light and airy design speaks to biosync’s goal
Energy Conservation: Thermostats
Another Quick Example: Technology Recycling
Electronic Waste Recycling (Events and Collection Bin)
Call For Entries Socially Responsible Design
Exhibit Canadian Council for Socially Responsible Design Toronto Pearson International Airport
1.Developed World Designs that address the following issues and challenges in the Developed world: Waste Reduction Energy Water Food Security Crime Health
2. Developing World Designs for the nearly three billion people in developing countries who live on less than 2 dollars a day.
These people are mostly located within Asia and Africa and are primarily subsistence farmers or living in shanty towns and refugee camps.
About the Show
Ontario College of Art & Design, October 4,–January 23
{ A Seedling still…}
Dignity Toilet Project
Dignity Toilet
The
Where a sanitation infrastructure does not exist, the Dignity toilet provides a desirable solution to a dirty problem.
Water for drinking and washing
“Flying Toilets”
1st Place
Jonathan Loudon, Partner Cooler Solutions inc. [email protected] www.coolersolutionsinc.com
Design Innovation thinking can both help companies grow their business and help to find solutions for real human needs.
Thanks for your time!