SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your...

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Transcript of SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your...

Page 1: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SOCIALIZE YOUR C-SUITE

@MARCIEMONTAGUE

Page 2: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Getting started

Page 3: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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#PBLS13

Page 4: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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@BillRMcDermott

@Beniof f

@MichaelDell

Page 5: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Page 6: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Why?

Page 7: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Build a personal brand.

1

Page 8: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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67 percent of the buyer’s journey

is now done digitally

before they ever talk to anyone.

Source: Sirius Decisions

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vs.

John Smith

Outside view

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Inside view

Page 11: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Inside view

Page 12: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Engagement.

2

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Outside view

Page 14: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Inside view

Page 15: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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#HugYourBossDay

Page 16: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Page 17: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Inside + Outside

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Thought leadership.

3

Page 19: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Make the most of every post

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Page 21: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Build a personal brand.

1

Engagement.

2

Thought leadership.

3

Page 22: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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but …

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but …

There’s not enough time.

Page 24: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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How?

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Work as a team

Page 26: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Weekly Tweet-ups

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Authenticity

Page 28: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Self-sufficiency

Page 29: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Measurement

Page 30: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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1,058 connections ( 4)

1,141 followers ( 29)

Review connection requests

Nick Lisi 1,800 connections

1,807 followers

LINKEDIN

Securing the Internet of

Things with analytics at the

edge

Approved and publishing soon!

BLOG

Dublin office opening

9 tweets (97K reach)

35 favorites/31 retweets

SASJ 30th Anniversary

5 tweets (45K reach)

14 favorites/12 retweets

Partner Forum Social media support (live

tweeting)

SOCIAL PLANS

View latest tweets:https://twitter.com/carltfarrell

1,156 followers ( 109)(as of Sept. 30)

250 engagements (Sept.) 33 tweets

124 favorites

122 retweets

@Lisi_Nick 473 followers ( 46)

32 tweets

27 favorites

18 retweets

TWITTER

S O C I A L

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Screenshot

of tweet here

S O C I A L

TOP TWEETS BY ENGAGEMENT (SEPT.)

Reach: 2.1M Reach: 25.4K Reach: 20.7K

Screenshot

of tweet here

Screenshot

of tweet here

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Page 37: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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–WARREN BUFFETT

It takes 20 years to build a reputation

and 5 minutes to ruin it.

If you think about that,

you'll do things differently.

Page 39: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

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Questions?

Page 40: SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your executives build bridges and a personal brand Author: Jenna Trautman Created Date: 11/12/2015

Company Confidential - For Internal Use Only

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@MARCIEMONTAGUE