SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your...
Transcript of SOCIALIZE YOUR C-SUITE - Ragan Communications · Title: Socialize your C-suite: Help your...
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SOCIALIZE YOUR C-SUITE
@MARCIEMONTAGUE
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Getting started
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
#PBLS13
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
@BillRMcDermott
@Beniof f
@MichaelDell
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Why?
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Build a personal brand.
1
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
67 percent of the buyer’s journey
is now done digitally
before they ever talk to anyone.
Source: Sirius Decisions
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
vs.
John Smith
Outside view
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Inside view
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Inside view
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Engagement.
2
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Outside view
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Inside view
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
#HugYourBossDay
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Inside + Outside
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Thought leadership.
3
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Make the most of every post
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Build a personal brand.
1
Engagement.
2
Thought leadership.
3
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
but …
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
but …
There’s not enough time.
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
How?
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Work as a team
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Weekly Tweet-ups
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Authenticity
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Self-sufficiency
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Measurement
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
1,058 connections ( 4)
1,141 followers ( 29)
Review connection requests
Nick Lisi 1,800 connections
1,807 followers
Securing the Internet of
Things with analytics at the
edge
Approved and publishing soon!
BLOG
Dublin office opening
9 tweets (97K reach)
35 favorites/31 retweets
SASJ 30th Anniversary
5 tweets (45K reach)
14 favorites/12 retweets
Partner Forum Social media support (live
tweeting)
SOCIAL PLANS
View latest tweets:https://twitter.com/carltfarrell
1,156 followers ( 109)(as of Sept. 30)
250 engagements (Sept.) 33 tweets
124 favorites
122 retweets
@Lisi_Nick 473 followers ( 46)
32 tweets
27 favorites
18 retweets
S O C I A L
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Screenshot
of tweet here
S O C I A L
TOP TWEETS BY ENGAGEMENT (SEPT.)
Reach: 2.1M Reach: 25.4K Reach: 20.7K
Screenshot
of tweet here
Screenshot
of tweet here
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
–WARREN BUFFETT
It takes 20 years to build a reputation
and 5 minutes to ruin it.
If you think about that,
you'll do things differently.
Copyr i g ht © 2015, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Questions?
Company Confidential - For Internal Use Only
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
@MARCIEMONTAGUE