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C R I T I C A L C O M M U N I C A T I O N S

C R I T I C A L C O M M U N I C AT I O N S

Socialize IR©

Investor Relations Meets Social Media

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C R I T I C A L C O M M U N I C A T I O N S2 Socialize IR©

629Publicly traded companies use

social media for investor relations- Q4 Websystems, June 2011

Use Twitter for IR Purposes - Q4 Websystems, June 2011

% of journalists use Twitter, Facebook or blogs on a daily basis

-TEKGroup, January 2011

Financial professionals believe social media has significant

future potential

2/3 business journalists & bloggers have written a story that originated from a

social media post-Brunswick Group, April 2011

Have a personal or business profile on a social network

Institutional investors read financial blogs

-Rivel Research, Sept. 201049%

56%

-American Century Investments, Feb. 2011

90%

421

86%

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C R I T I C A L C O M M U N I C A T I O N S3 Socialize IR©

Is Your IR Program Ready for the Social Media Revolution?

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C R I T I C A L C O M M U N I C A T I O N S4

The Socialize IR Strategic Approach

Socialize IR©

•online content monitoring program

Initiate

•the company’s identity on social websites and platforms

Secure

•industry’s use of social media channels

Research

•influential bloggers, journalists, customers and competitors

Identify

•Reg FD compliant disclosure policy and outreach strategy

Develop

•website to accommodate social media channels

Revamp

•online through approved channels

Engage

•results through pre-determined metrics

Measure

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C R I T I C A L C O M M U N I C A T I O N S5

Why Socialize IR?

Socialize IR©

•with experienced IR and social media professionals

Partner•ex

ternal communications through a variety of channels

Unify

•the reach of your existing outreach program

Expand

•the Street, shareholders, media, customers and employees

Engage

•ongoing conversations about your company

Drive

•measureable results and valuable insight

Collect

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C R I T I C A L C O M M U N I C A T I O N S617-542-5300 | www.InvestorRelations.com

To learn more, visit www.SocializeIR.com