INTRODUCING

Social Web Manager

2009 Property of PSC Group, LLC

Social Introductions

Agenda•Growth of Social Media

•Fundamental Changes

•Issues for the Enterprise

•PSC’s Social Media Manager for Sharepoint•Features

•Architecture

•Screen Shots

•Demo

•Conversation

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Social Media is Exploding…..

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Social Media is Exploding…..

Social Media is Popular

From December 2007 to December 2008, social networks accounted for nearly 10% of all Internet time. “Member Communities” category of sites surpassed the email category in Internet popularity, measured by time on site. – Neilson Online

“Social Media is the New Inbox” – Erik Qualman, author of Socialnomics

“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”

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Social Media is Exploding…..

Social Media is Mobile

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“As iPhones and other "true Web" capable mobile devices become a bigger part of how we consume and interact with the Web, so too will they become a greater part of how we consume and interact with social media specifically.” - Luis Gray

“The dream of broadband mobile environment is within our finger tips. I know what an explosive catalyst this technology will be for our world.” - NowIsGone.com

In a mobile world – context is everything. Social Networks are providing that context.

Social Media is Exploding…..

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“As the Internet did in the late 90s, Social Media is about to change the world in ways we can anticipate but not predict with clarity. We are entering a period of significant change when creativity, new technologies, and investment will cause a burst of innovative tools and concepts” - SocialMediaToday.com

Social Media is Transformational

People POWER

Accenture Media and Entertainment –Global Content Study 2008

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Respondents are confident that Web 2.0 is here to stay.

66 % agree that that there is no likelihood of the ‘bubble’ bursting during the next 24 Months.

71 % do not see any risk in allowing their brands to be associated with social media.

68 % of executives see social media/ networking as a high growth opportunity.

“Vast majority” are convinced that social media is evolutionary (74 percent) and not a fad

The Accenture Global Content Study - 2008 studied more than 100 leadersand decision-makers in the media and entertainment industry, spanning television,

videogames, film, music, radio, publishing, interactive entertainment and advertising.

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Make a Business Case . . .

Social Media

Brand Awareness

Risk Mitigation

Customer Aquisition

Customer Service

New Distribution

Channels

Voice of the

Customer

Market Research?

NOT NEWNielson reports 78% of people

trust their peers opinions

NEWThe peer network is at

everyone’s fingertips

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Make a Business Case … Everyone Else is

What’s the Attraction ?

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The Social Web is where the people are

Average Adults50 % use Facebook

34 % use MySpace

15% use Twitter

Stay at Home Moms60 % use Facebook42 % use MySpace 17 % use Twitter

TNS Media Intelligence Cymfony Study asked BUSINESS EXECUTIVES about the uses of social media, respondents endorsed it as a strategic tool to:

gain consumer insights - 37%

build brand awareness - 21%

increase customer loyalty -18%

What’s the Hold Up ?

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Mis-StepsDomino’s PizzaPampered ChefBank of America

Enterprise Readiness

“ The leading barriers to social media adoption were the lack of both senior management commitment and best practices, followed by the absence of controls,

standardization, time and resources.” TNS Study

What is Happening to your web content?

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Who is Minding your Store?

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Yesterdays Web Content Management is Today’s Social Web Management

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Introducing Social Web Manager

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Social Web Manager - Features

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Secure & Simplify Outgoing MessagesIntegration with Corporate Directory

Approval Work Flow

Familiar Interface

Participate in Conversations from one central place

Measure and Track results of Social Media Campaigns

Support multiple brands and campaigns

Minimal Footprint within the Enterprise

Social Web Manager – Sample Screenshots

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Social Web Manager – Examples

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Monitor Content you CreateWho Published

When Published

Where Published

Monitor Content Others CreateAmount of Conversation

Positive or Negative

Instant Reaction

CONVERSATION – Let’s Talk About it.

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