Social Video&

Visual Strategy

Nicola Lercari Marco Valesi

1. MAINFRAME (MF) 2. DESKTOP PC

3. UBICOMP

- Late 1950's to 1970's- Large sized machine - Centralized computing- Highly specialized (needs an operator)- Many computer technicians used a shared MF

- Mid 1980's to the present- Small size (desktop paradigm) - Online or offline- General purpose- Family sustainable price- 1 user – 1 PC (no operator needed)

- 21st Century- Micro size (wearable, tag) - Robust network design- Ubiquity (everyday-everywhere)- Inexpensive- Inside every object (no manual operation is needed )

YOUTUBE VIDEO: UBICOMP PART1

HISTORY OF COMPUTING

Ubiquitous computing (Ubicomp) is a term coined by Mark Weiser in 1988 to describe the third generation of computers (after mainframes and desktop PCs) that are completely integrated into everyday objects and activities.

“The most profound technologies are those that disappear. They wave themselves in the fabric of everyday life until they are indistinguishable from it”

Mark Weiner, The Computer for the 21st Century, 1991

UBIQUITOUS COMPUTING

• Today's computers are becoming the invisible background of peoples’ lives, becoming personal assistants ( PDA, GPS, ).

• In the near future, computers will be quiet domestic servants (intelligent environments) or means of interaction with humans and the environment (mixed reality).

• The new interaction paradigm is based on natural interfaces or multimodal interfaces (the details of which will be developed in the coming years).

UBIQUITOUS COMPUTING

Ubicomp, also called “the age of calm technology”, is a human-based vision of using technologies differently, trying to merge knowledge of computer science, social science and humanities.

RFID

Radio Frequency Identification (RFID) is the technology that permitted Mark Wiener's idea of Ubicomp to became a reality

• This technology has been in existence for about 50 years

• RFID system is made by 2 simple components: a reader that sends radio frequency signal, and is able to intercept and elaborate information, and a label (aka tag), that receives the signal and transmits its ID in response.

• The most common uses of RFID:-objects product tracking & payment, public transportation. -animalscattle management, race timing, pet identification, ethological study. -humans passports, implantable ID, visitor tracking (museums, exhibits,4v mass-events), medical information.

INTERNET OF THINGS

The Internet of Things is a wireless network of enhanced objects that interact with each other and the Web

This is possible thanks to RFID, sensors, and smartphones

This term is usually applied in the intelligent environment field

Example:- This new smart objects' network needs no operator because it is self configuring (for example a smart refrigerator can read the RFID tag of the food and monitor when we are low on milk or eggs, then can automatically check some recipe websites and suggest us the best dish to cook for tonight's dinner)- Electronics can better help humans to take care of their health suggesting the best food for specific atmospheric or physical conditions- Technology can improve the effectiveness of goods' storage and consumption.

FUTURE CITIES

- Ubiquitous computing technologies open new scenarios for the urban design.

- Interactivity is included between the parameters an architect has to deal with in organizing public places in terms of functionality, aesthetic and logistics.

FUTURE CITIES

- Large building-size images, shining LED screens, and intriguing lighting design can display information elaborated by a central computer connected to a broad net of sensors spread out all over the city (e.g. Times Square in NYC).

- Physical environment of new cities can be a responsive interface for urban dynamics and phenomena (ex. pedestrian and vehicular traffic information, tailored and smart advertisement system, etc).

UBICOMP OUTCOMES → WEARABLE COMPUTERs

The term wearable computer describes all new digital devices that are body-worn (eg. Google glass, smart watches) or hidden in clothing, which offer the user a new interaction paradigm based on multimodal interfaces

(eg. Vocal input+ graphics superimposed to real world+ haptic).

If desktop paradigm resulted

in a staid interaction, wearable computers follow their user everywhere and permit a different context-based interaction for each situation

Giving the user an enhanced perspective on the real world and a super-fast worldwide connection to the Internet, wearable computers can be considered ‘intelligent assistants’ for 21st century humans.

UBICOMP OUTCOMES → WEARABLE COMPUTERs

UBICOMP OUTCOMES → HUMAN IDENTIFICATION

- In Fall 2004, the first RFID chip was implanted in a human in the US.

- Many different models of FDA approved chips can be implanted, today.

- The declared main purpose of this technology is to incorporate the medical history inside patients themselves (in order to reduce injuries from errors in medical treatments for people with diabetes, cardiovascular problems and Alzheimer).

Other usages are employee tracking (VeriChip Corp, Mexico's Attorney General in Mexico City) and personal checking payment (more than 2,000 patrons of nightclubs in Barcelona, Spain, and Rotterdam, the Netherlands).

UBICOMP OUTCOMES → HUMAN IDENTIFICATION

SOCIAL CONTROL

- Every society, having its own founding system of shared customs and values, develops a collection of norms to regulate members’ behavior and a collection of social instruments to produce conformity to those rules

- Sociology defines social control the whole set of processes which regulate the behaviors of individuals, or groups, in a given society

Example: laws, police, arrest, penalty, imprisonment, death sentence, signs, telephone calls interception, CCTV,

- People who don’t conform to social norms are defined deviants

NEW FORMS OF SOCIAL CONTROL : UBIQUITOUS SURVEILLANCE

- Ubicomp and the massive diffusion ofsurveillance systems, such as Close Circuit Television Cameras (CCTV), bring to the attention of public opinion complex ethical and sociological issues.

- Social control studies are not a new field. Sociologists started in 20th century to investigate this topic.

Deviance in a sociological context describes actions or behaviors that violate cultural norms including formally-enacted rules (e.g., crime) as well as informal violations of social norms (e.g., rejecting folkways and mores).

YOUTUBE VIDEO: UBICOMP – PART2

NEW FORMS OF SOCIAL CONTROL : UBIQUITOUS SURVEILLANCE

The term deviance in a sociological context describes actions or behaviors that violate cultural norms including formally-enacted rules (e.g. crime) as well as informal violations of social norms.

www.wikipedia.org

“A new mode of obtaining power of mind over mind, in a quantity hitherto without example.”

J. Bentham, The Panopticon Writings

- Michel Foucault took up this theme in 1975 in “Discipline and Punishment”, where he pursued the link between surveillance and social control.

- In 1960’s sociologists and philosophers started to focus on the study of social deviance.

- In recent years an intense debate has begun between a conspicuous number of stakeholders (religious and privacy advocates VS big corporations and government) regarding social security-control and personal rights.

- Object and people tracking through new ubiquitous computing and RFID technologies allows companies and social institutions to collect data about customer/citizen habits, preferences and behaviors.

NEW FORMS OF SOCIAL CONTROL : UBIQUITOUS SURVEILLANCE

- LIFELOG technologies can record and memorize actions, decisions, preferences of their users and develop precise models of them, which can then be transferred to the Internet.

- LIFELOGGING can be conceived as a voluntary form of social control that users choose freely.

NEW FORMS OF SOCIAL CONTROL : LIFELOGGING

- LIFELOGGING means collecting life/social experiences and sharing them in a social network Examples : Nike and Apple Ipod Sport Kit ViconRevue automatic camera

- LIFELOGGING, denotes how technologies have changed personal and social behavior and introduces a new perspective on social control debate.

NEW FORMS OF SOCIAL CONTROL : LIFELOGGING

junaio

What is junaio? junaio is the easiest entry point to developing and publishing augmented reality and location-based experiences. As a free app for Android and iOS devices, junaio has several million users and a thriving international and professional developer community.  Why develop with junaio? Create and publish your own Augmented Reality campaign for junaio or your own app. junaio offers access to the most comprehensive Augmented Reality technology coming from the research labs of AR industry leader Metaio. With multiple ways and approaches to inserting digital information into the real world and no app submissions necessary, junaio offers the most flexibility out of any commercial AR platform.

metaio Creator

Download metaio Creator qui

https://metaio.app.box.com/Creator-PC

Crea una campagna AR basata su GLUE Channels (stampe interattive) per un iniziativa culturale basata su modelli 3D di tuo interesse scaricati da 123D

- Crea un developer account in junaio - Scarica metaio creator e installalo nel tuo computer - Lancia metaio creator- Crea il tuo primo AR Scenario seguendo il Tutorial 1 (usa un’immagine a tua scelta come Trackable, aggiungi un modello 3D come Content e ottimizza la composizione (Scenario) verificando l’anteprima in 2D e 3D utilizzando la webcam del tuo computer e una stampa dell’immagine usata come Trackable

- una selezione limitata di modelli 3D è disponibile nella cartella di metaio creator (es. C:\Program Files(x86)\metaio\Creator3.2.2\examples\content\3D_Models

Social Media Lab – Esercizio 4

Come creare un GLUE Channel

http://dev.metaio.com/junaio/documentation/channels/image-based-glue-channels/

- Aggiungi il tuo AR scenario a un Channel (Canale) su junaio cloud utilizzando il Tutorial 2- Completa la procedura e fai qualche prova con il tuo nuovo Channel e il tuo telefonino usando l’app junaio per inquadrare il Glue Channel (stampa interattiva)

- Visualizza il modello con junaio e scopri le potenzialita’ della realta’ aumentata in 3D- Inviaci una foto di te che usi un mobile device (es. iPad, smartphone) in cui si vede il tuo schermo con un modello 3D visualizzato in junaio (come nell’immagine di esempio qui sopra).

Social Media Lab – Esercizio 4

Come creare un GLUE Channel

http://dev.metaio.com/junaio/documentation/channels/image-based-glue-channels/

Autodesk 123D web apps & 3D sharing

- 123d e’ un progetto di Autodesk per la creazione e condivisione di modelli 3D da parte di utenti non esperti

- Archivio online di modelli 3D fatti da utenti delle diverse piattaform 123d (web app gratuite per creare modelli 3D partendo da fotografie)

www.123dapp.com

- Crea un utente in 123dapp e poi scarica gratuitamente modelli 3D