Social: van bureaublad naar broekzak | Social Embassy @ DML!
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Transcript of Social: van bureaublad naar broekzak | Social Embassy @ DML!
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SOCIAL ADVERTISING & MOBILE
VAN BUREAUBLAD NAAR BROEKZAK
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INCREASE IN TIME SPENT
MORE INFLUENCE IN CUSTOMER JOURNEY
EXPERIENCE DETERMINES OUTCOME
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6.8 million unique monthly mobile Facebook users in the Netherlands
90%
2hrs 40mins
spent on average
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From search…
…to discovery
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65% of people access their mobile whilst shopping
50% of people access their mobile whilst watching TV
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MOBILE FIRST MOBILE ONLY
THE CHANGING SOCIAL PLATFORM LANDSCAPE
>2010 2012 - 2014 2015<
MOBILE SUPPORTED
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From 1/8th of revenues being mobile in 2012…
…to 80% in 2015!
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Yet brands are slow to catch up…
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Only 4 out of 10 brands have a mobile strategy…
…and only 61% have a mobile ready website
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49% of people would buy more on mobile if it was easier
Yet only 24% are currently happy with the mobile experience from brands
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THINK MOBILE FIRST, NOT MOBILE SUPPORTED
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THINK VIDEO & MOVING IMAGES
CINEMAGRAPHS STOP MOTION
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THINK SILENT MOVIE
THUMB STOPPING CONTENT
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THINK USER EXPERIENCE
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THINK USER EXPERIENCE
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THINK PLATFORM NATIVE
VERTICAL VIDEO NATIVE VIDEO
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THINK PLATFORM NATIVE
SPONSORED FILTER CAROUSEL AD
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THINK CROSS DEVICE TRACKING
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1.CONSUMER
2.PLATFORMS
3.BRANDS
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Daan Jansonius Advertising Director
Isobar | Social Embassy
Marc Koopmanschap Sr Social Advertising Specialist
Isobar | Social Embassy
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Sources Slide 5 – Facebook, internal data (market snapshot NL Q1 2016) Slide 7 – Facebook IQ – “From One Screen to Five” Slide 9 - http://adage.com/article/digital/facebook-q4-2016-earnings/302378/ Slide 11 - http://www.marketingonline.nl/nieuws/merken-zijn-niet-klaar-voor-de-mobiele-consument Slide 12 - http://www.emerce.nl/wire/674100