Social Values and Attitude

7/28/2019 Social Values and Attitude

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SOCIAL VALUES ANDATTITUDES

PRESENTED BY:ABINAYA.P

CHOLAN

MOHAMMED ISHOK

SAKTHI SUNDARSARANYA.N

SRI NITHYA.M

VIGNESH KARTHIK


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SOCIAL VALUES:

Social values refer to

human or moral

values or principles

that are essentiallydesirable for the

wellbeing of an

individual, a group or

a society.


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IMPORTANT SOCIAL VALUES:

Truth and Honesty.

Generosity.

Patriotism.

Respect for seniors or Elders.


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Justice and Kindness.

Tolerance.

Cooperation.

Excellence.


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NATURE AND CHARACTERISTICS:

1.Values of inculcated.

2.Well accepted principles.

3.Time-Tested existence.

4.Basis of Human Values.

5.Classification of values.

Moral and Social Values

Traditional and Moral Values

Intrinsic and Instrumental Values


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6.Values reflect Character.

7.Values change gradually


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IMPORTANCE:

Values Foster Economic Progress:

Direct relationship between values and

economic progress.

Values Foster Social Development:The social development in terms of

education ,health, and family welfare

Values Improve Social Relations:

Healthy relationships are vital for the well

being of individuals ,groups ,and entire

society.


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Values Facilitate Regional Cooperation:

Co-operation and tolerance.

Values Generate Love, Peace And Happiness:

Conflicts can be solved through mutual

understanding

Values Improves Standard of Living:Enables people to innovative ideas.


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Social Attitudes:

Attitudes of individuals or groups with respectto social objects or phenomena such as persons,

races, institutions, or traits.


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+/- (good/bad)Attitude

Evaluative

Responses

Attitude Object

Ice cream is good

Ilikeice cream

Ieatice cream


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The three Components of Attitude

1. Cognitivebeliefs about what is or is

not true with respect to the AO.

2. Affectivefeelings / emotions towardthe AO.

3. Behavioraltendencies to do certain

things with respect to the AO.


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Tri-component model

Component Characteristics Examples

Affect Emotional reactions "I like/hate ..."

Cognition

Internalized mental

representations, beliefs,

thoughts

I think the

world should..."

Behavior

Tendency to respond in a

particular way toward the

attitude object

"I always do...


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Attitudes and Values:

Both are evaluations

Although, saying that somebody values thedishes being placed in the cabinet after they have

been washed is similar with saying thatsomebody has a positive attitude of the dishes

being placed in the cabinet after they have been

washed


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Values are ideal, desirable goals - moreglobal/general than attitudes

Values can encompass several attitudesi.e., one can have several attitudes towardscertain values


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Attitude Formation:

1. Imitation or modeling (conscious adoption,unconscious assimilation; Newcomb, 1943).

2. Information (e.g., perception, rumor,

reading).

3. Mere exposure

4. Classical conditioning

5. Operant conditioning

Attitudes are learned from others or via direct

experience through:


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Are attitudes useful?


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Reinforcement Theory:

According to this theory, changes in opinionscan result in attitude change, depending on the

presence or absence of rewards. The learning of

new attitudes is not different in nature than any

other verbal or motor skill, except that opinions

relate to a single propositions, whereas other

skills involve a series of propositions.


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Balance Theory:

In Heiders theory, when beliefs are unbalanced,stress is created and there is pressure to change

attitudes. The two main factors affecting balance

are the sentiment(e.g., liking, approving,

admiring) and unity(e.g., similarity, proximity,

membership) qualities of beliefs.


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Cognitive Consistence Theory:

Abelson and others developed theories ofcognitive consistency. It suggests that people

will try and maintain consistency among their

beliefs and make changes(i.e., accept or reject

ideas) when this does not occur.


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Cognitive Dissonance Theory:

Cognitive Consistency Theory proposes thatpeople are motivated to change and act

consistently with their beliefs, values, and

perceptions when there is psychological

inconsistency or disagreement between two

pieces of information. The conflict between the

inconsistent factors produces dissonance.


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Conclusion:

Social values are certain qualities andbeliefs that are shared within a specificculture or group of people.

Attitudes help us to make decisions and

choices more economically based oninformation from previous experiences.


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A Few Suggestions:

Look for the positive side.

Be aware of your thoughts.

Present a positive attitude to others.

Focus on what has gone well.Be careful who you associate with.

Focus on improving the performance of

your business.

Keep your business goals at the forefront

of your mind.


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THANK YOU

Social Values and Attitude

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