Social Value Cycle 5 27 10 Sans Ib
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Social Value Cycle It is NO longer what you know… …or even WHO you know… that matters! © Paul F. Doyle, 2010
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Why are relationships, social network, the social web and social media so important? The Social Value Cycle is a way to understand and then to more actively manage your social presence, both professional & personal...and your life.
Transcript of Social Value Cycle 5 27 10 Sans Ib
Social Value Cycle
It is NO longer what you know…
…or even WHO you know…
that matters!
© Paul F. Doyle, 2010
Who are we? What is our Value? How do we get ahead?
Career and Professional Experts Tell us we need Personal Brand. What is this?
© Paul F. Doyle, 2010
What you know
© Paul F. Doyle, 2010
In school and in life people generally are given the idea that our value is a function of how smart we are…how much we know.
What you know
Who you know
© Paul F. Doyle, 2010
But an old saying reveals a different truth…what matters in life is more than just what you know…but also, WHO you know.
What you know
Who you know
Who knows you
© Paul F. Doyle, 2010
Then a very wise man expanded my thinking, his name is Bing Goei…he said, “Who you know now is not what matters most today, Paul, but WHO KNOWS YOU that often makes the difference.
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
This lead me to a breakthrough…because I immediately saw the truth of his statement but also the incompleteness of it. It is not just Who knows You…but What you are known for that completes the picture.
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Four Aspects of Social Value
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
These Four Aspects of Social Value
Relate to Each Other, Affect Each Other…
…and together create Effects for Ourselves and Others
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
The Social Value Cycle is a flow
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
You
Others
Four Aspects of Social Value
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Your identity
The Social Network
Four Aspects of Social Value
What you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Your identity
Others
Your Personal Brand!
Four Aspects of Social Value
What you know
Who you know
Who knows you
© Paul F. Doyle, 2010
The Social Network
You
Your Social Capital!
Four Aspects of Social Value
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
The Social NetworkOthers
Your Social Currency!
Four Aspects of Social Value
What you know
Who you know
Who knows
you
What you are known for
© Paul F. Doyle, 2010
When Taken Together, The Four
Make Five
Five Aspects of Social Value
Note: The slide is intended to convey that the 4 aspects can be very loosely connected... somewhat far apart from each other.
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Your Identity
The Social Network
You
Others
The Degree to which the Four are Cohesive Creates a Fifth Aspect of Social Value
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Your Identity
The Social Network
You
Others
The Five Aspects of Social Value
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Your Identity
The Social Network
You
Others
If we are lucky, we pull it together, cohesively
We get all 5 Aspects of the Social Value Cycle working together in a balanced and symmetrical way.
When we encounter someone who has the 5 Aspects pulled together…we think of them as lucky!
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Your Identity
The Social Network
You
Others
The Five Aspects of Social Value Taken Together Reflect Who We Are!
Five Can Fuse to Form One…Becoming as Strong, Rare and Precious as a Diamond!
This is Who We Are…Leveraging Individuality and Diversity… Defining the Basis of Personal Integrity
© Paul F. Doyle, 2010
The Social Value Cycle is All About Human, Interpersonal Relationships…
What About Technology?
Social Media, the Social Web and the Blogosphere
What Part Does Technology Play?
© Paul F. Doyle, 2010
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
The Social Media Changes the Economics
…lowering the costs of being known
What you know
Who you know
Who knows you
What you are known for
© Paul F. Doyle, 2010
Social Media by Changing the Economics
Enables Establishing a Social Value Flow in the Other Direction
Social Value Cycle
It is NO longer what you know…
…or even WHO you know…
that matters!
© Paul F. Doyle, 2010
So, what are YOU known for?
What SHOULD you be known for?
How are you or could you be using SOCIAL MEDIA to make sure you are
known, known widely and known correctly?
© Paul F. Doyle, 2010
