Social Usability Workshop at Frontiers of Interaction 2010
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Transcript of Social Usability Workshop at Frontiers of Interaction 2010
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Social Usability Workshop
Gianandrea Giacoma & Davide ‘Folletto’ Casali
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This workshop
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Intro Analysis Design End20’ 45’ 50’ 5’
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Intro Analysis Design End20’ 45’ 50’ 5’
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What is Social Usability?
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Everything is social
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The walkmanDesigned to isolate oneself,
used to connect people.
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A personal toolused to create text... to be shared.
Word
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Designed to divide,it’s a meeting point for teenagers.
The wall
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Social Usability
Motivational Design
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System
Social Dynamics
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?
System
Social Dynamics
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System
Social Dynamics
Social Usability
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Social Usability is a quality attribute
that assesses how easy social interaction
are to make.
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System
Social Dynamics
Social Usability
If we remove Social Usability...
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System
Social Dynamics
Social Usability
...we are removing social dynamics as well
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Social Usability is an enabling factor
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But, it isn’t a must!
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I may want to emphasize
useful social behaviours
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I may want to dampen
harmful social behaviours
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Balance
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Four properties: RICE
R
IE
C
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Relations
R
findability
separation
privacy
proximity
time
themes
public relations
excellence
curiosity
management
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Identity
I
amplitude
mood
appearance
person
avatar
interests
uniquenessprivacy
group
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Communication
C
speed
quantityrichness
private
publicplural
sync async
aggregabilityparallelism
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Emergence of Groups
E
findability easiness
bottom-up
liveliness
presence
frequency
longevity
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No more patterns!
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We want the reasons behind patterns, a
pattern without context is deceiving!
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Is there a way to ____?
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For example:
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Is there a way to express yourself?
I
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Is there a way to show up in a group due
to the things you do?
E
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The process
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Outline1
giving a star-evaluation to the elements on the list
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Outline
Analysis
1
2
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
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Outline
Analysis
User tests
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2
3
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
asking the same questions to an user, during a test
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Outline
Analysis
User tests
Merge
1
2
3
4
giving a star-evaluation to the elements on the list
finding the user paths/journeys, maybe using goms.
asking the same questions to an user, during a test
correlating the design objectives
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Analysis with Social Usability
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Analysis
— Create groups of max 5 people each.— Agree on a website to analyze using
the Social Usability Checklist.
— Which properties do exist?— Which properties are missing?— It’s possible to improve it?— Is there something to be added?— Is there something to be removed?
20’
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Discussion
— for each group:
— Show the best case found.— Show the worst case found.— What’s the first thing that you will
change? Why? Does it add or improve a social property?
20’
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Design with Social Usability
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Design
— No more groups now! :)— for each one of you:
— Choose a single item in the Social Usability Checklist.
— Try making a paper prototype in 15’ for that item.
15’
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Test
— Create pairs.— for each pair:
— Make a mini usability testing with the paper prototype you just did.
— Six minutes for each person, then change roles.
— In the end, try to sum up what’s changed.
12’
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Discussion
— Let’s see the prototypes!— What was your objective?— Did you found anything interesting?— Could it be an universal solution, or
a local one?— Could we integrate all the solutions
here in a single social network?— Will a different objective change
your design?20’
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Wrapping up
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The Social Usability methods
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can be applied to both existing services
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and new ideas.
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“Social” is overrated
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You have to choose: avoid doing everything.
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It’s important to relate the sociality with:
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objectives
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and motivations
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Designing with Social Usability means this:
choosing.
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You have to evaluate every element in the
Checklist with motivations and
objectives.
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Q&A
— Feel free to ask or comment! ;)
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Gianandrea Giacoma
ibridazioni.com
@ibridazioni
Davide ‘Folletto’ Casali
intenseminimalism.com
@folletto
Frontiers of Interaction 2010Rome, 3-4 june 2010frontiersofinteraction.it