Social TV: The Global Living Room
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Transcript of Social TV: The Global Living Room
SAME NEED =
DIFFERENT LIFE-STYLES
≠
Social TV The Global Living Room
Texting with friends
Social networking
Browsing the internet
Using mobile apps
Smartphone screen
Tablet screen
PC/laptop screen
41%
9%
15%35%
TV screen
SECOND SCREENYour essential companion device
SOCIAL NETWORKINGTake your TV experience to a new level
Interactive
TV PLATFORM
with integrated
social TV
features
Interactive
TV PLATFORM
with integrated
social TV
features
55%
40%Active
Social Media users
A NEW ERA OF COMMUNICATIONThe need for content-based discussion has always existed
The most popular screens
for accessing social networks
in order to interact concerning TV content
86%TV users communicate using modern technology while watching TV
Use of second device while watching TV
1950 TODAY
World Statistics 2013
1.53 Billion
Social Network users
=67.6%
of all Internet users
BENEFITS
OPPORTUNITY FOR TV OPERATORS
TV service seamlessly connected to social networks
accelerated user growth
increased user loyalty
new opportunities for promotion
new revenue streams
I want to know what my friends
are currently watching.
I want to share with my friends what I
think about this TV show!
I want to know what
other people are saying about this
TV show.