Social TV part II - The land of mystery (2014)
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Transcript of Social TV part II - The land of mystery (2014)
Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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SOCIAL TVTHE MYSTERY LAND
lunes, 17 de marzo de 14
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COLOSSUS
YESTERDAY THE WORLD CHANGED,
NOW IT’S YOUR TURNMIKE WALSH
lunes, 17 de marzo de 14
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COLOSSUS // THE MARKETING LIFESTYLE
CONTENT MACHINE//
COMPUTING SOCIAL MEDIA AND TELEVISION TOGETHER
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THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TV
lunes, 17 de marzo de 14
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THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVPUBLIC / TARGET
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YOU ARE PUBLIC 3.0.CITIZEN + CONSUMER + SPECTATOR
YES YOU ARE
introduction
(SOCIAL TV)
lunes, 17 de marzo de 14
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THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVTHE INGREDIENTS
lunes, 17 de marzo de 14
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How many of you have a TV at home? a smart TV?Thanks to TV we can access quality entertainment content or watch information and live events. Interaction becomes part of experience!From a reality program to the Olympic Games through the best thriller series.
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How many of you have a SMARTPHONE, TABLET or COMPUTER at home?These devices make the SECOND SCREEN experience possible. The DEVICES we use while watching TV... (or reading this keynote).
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How many of you have a SOCIAL PROFILE? Are you usually connected?Social Media becomes a direct bidirectional channel to get ENGAGEMENT, AWARENESS or REPUTATION.
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COLOSSUS LOVES SOCIAL TV LIFESTYLE &ENTERTEINMENT
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OK... WHAT ABOUT SOCIAL TV?
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THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVBACKCHANNEL
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It all began with what is called backchannel - Or how SPECTATORS use Social Media, FB
and TW, to discuss what they see on TV in REAL TIME.
Then some people thought TV was “game over” versus digital media channels... BUT...
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#GraciasSara
BACKCHANNEL example in Spain. COLOSSUS SAYS
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THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVOPPORTUNITY
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The CONTENT PRODUCERS, MEDIA CHANNELS and DIGITAL
ENTREPRENEURS have detected a unique opportunity to exploit the content of
backchannel and relocate the VIEWER/SPECTATOR in front of TELEVISION again!
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Mobile/tablet APPLICATIONS and WEBS allow viewers push or pull
EXTRA CONTENT or PROMOTIONS... and especially they allow viewers
create COMMUNITY.
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The METRICS QUALITY Vs QUANTITY
in a fragmented multichannel scenary.
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GOOD INTERVIEW EXPLANATION by
Alan Wolk’s Beet.TV
http://socialtimes.com/kit-digital-social-tv_b91501
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THE MYSTERY LAND of KNOWLEDGE
WHAT YOU KNOW SOCIAL TVFUTURENOW OBJECTIVES
lunes, 17 de marzo de 14
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KEY OBJECTIVES in SOCIAL TV KEYWORDS
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ENRICH / ENHANCE THE CONTENT(TRANSMEDIA STORYTELLING)
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ALLOW INTERACTION(INTERACTIVE TV IS MORE THAN SMART)
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DIGITAL MARKETING(FROM BRANDED CONTENT TO DIGITAL SEGMENTED MKT GOODS)
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THE PREDICTIONS of COLOSSUS
WHAT YOU KNOW SOCIAL TV
COLOSSUS THINKING
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THE FUTURE OF TV CAN BE USER GENERATED CONTENT - AND HOW YOUR FB PROFILE WILL BE THE NEW SMART PROGRAM SCHEDULE
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LET’S SHARESOCIAL TV EXAMPLES
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TV PROGRAMS HASTAG NAME good way to be TV social
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THE BRITNEY EFFECT
or how social TV transforms users
into audience
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X FACTOR 2013
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https://vimeo.com/37516900
THE SECOND SCREEN SHARINGA REAL TIME GAME WHILE ENJOYING TV
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HOW AN APP CAN BE A PROGRAM AND VICE
VERSAA REAL TIME GAME
CONNECTED TO BROADCASTING
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THIS IS //
COLOSSUS
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SOCIAL TV / APPCENTRIC /BRANDED CONTENT / INTERACTIVE EXPERIENCE / ADVERTEINMENT / GAMIFICATION / VIRTUAL GOODS / LIFESTYLE CONTENT / TRANSMEDIA STORYTELLING...
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NEWMARKETINGIS NEWBUSINESS
(LOOK UP #NEWMARKETINGISNEWBUSINESS)
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THANKS!by
COLOSSUS
lunes, 17 de marzo de 14