Social TV for Brands

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Bluefin Labs Know Your Brand’s Audience: Not All Social TV is Created Equal Jack Flanagan VP, Sales Bluefin Labs [email protected]

description

Presented at ad:tech NYC in November 2011 by Bluefin Labs VP of Sales, Jack Flanagan. This is the winning presentation in the Startup Spotlight competition in the Social Media category.This presentation details how brands can leverage Social TV data, and specifically, Bluefin's audience segmenting capabilities to reach relevant audience targets.

Transcript of Social TV for Brands

Page 1: Social TV for Brands

Bluefin Labs

Know Your Brand’s Audience:Not All Social TV is Created Equal

Jack FlanaganVP, SalesBluefin [email protected]

Page 2: Social TV for Brands

TV and Conversation

People have always talked about TV

Page 3: Social TV for Brands

Now: More Measurement

8,868 Tweets per second

20M

Page 4: Social TV for Brands

About Bluefin Labs

Video fingerprinting

Closed captioning for TV programs

Electronic Programming Guide (EPG) data feed

TV

dat

a in

puts

Soc

ial m

edia

dat

a in

puts

TVGenome

Data

Connect paid and earned

media strategies

Consumer insights about

TV

Engagement metrics for TV

ad sales

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Introducing Bluefin Signals

Social TV analytics platform•Comprehensive

•Built for TV advertising industry

•Ready out of the box

•The power of audience segmentation

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Putting the Data To Use

General Social TV data is interesting, but not detailed enough to inform business decisions for TV advertising

E.g., Glee and Jersey Shore are always top shows, but not relevant to all TV advertisers

Audience segmentation of Social TV data helps arrive at actionable and brand-specific insights

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Android Users B’cast Segment

Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on broadcast networks

Grimm175 Index

1

In The Flow w/ Affion Crockett155 Index

2

3 Prime Suspect153 Index

5

Allen Gregory152 Index

4

Harry’s Law152 Index

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Android Users (Cable) Segment

Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on cablenetworks

Star Trek: TNG 183 Index

1

Sweet Genius175 Index

2

Celebrity Rehab w/ Dr. Drew171 Index

3

Lockup: Raw168 Index

5 Police POV167 Index

4

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Verizon Brand Segment

1

Boss161 Index

2

Murder, She Wrote152 Index

4

5

I Married A Mobster160 Index

3

Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on broadcast and cable networks

American Restoration146 Index

Lockup: Raw161 Index

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Samsung Brand Segment

Source: Bluefin Labs. Data for TV Season to date (i.e., starting Sept 12, 2011); data showing primetime TV programs on broadcast networks

Grimm277 Index

1

Prime Suspects202 Index

5

House248 Index

2

Kitchen Nightmares223 Index

3

4

CSI229 Index

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Client Cases and Wrap-Up

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Bluefin Labs

Thank You!

Jack FlanaganVP, SalesBluefin [email protected]