Social TechnologiesHow your chapter can leverage social media

Presented by:

Jennifer Mathe, GBAISCEBS Manager Member Services

Ann Godsell, CEBSInternational Foundation Social Business Strategist

Overview

• Finding Your Fit, Fitting it In• Society/Foundation Social Tour• Ideas for Chapters

Please Interrupt!

Determine and Prioritize Goals

• Attract new customers or members?• Spread the word about your programs?• Reach the media?• Retain existing customers?– Sharing information– Strengthening personal connections– Continuing the conversation

Fitting Social Media In—Share the Love

• Finding your fit– You don’t have to be on every platform– Don’t plant what you can’t water

• Ask for Help! • Make it simple/uncomplicated• Set guidelines and structure, not to hold back

but to not overwhelm

LinkedIn 1. Individual accounts-maximize ISCEBS Chapter exposure by

showing they are a member on their profile, whether following the company page or part of a group.

2. Company pages- view as an extra version of your web site - Set up a company profile - Post events in the products tab

3. Groups-create a group for chapter member interaction and to share chapter updates

Society LinkedIn Company Page and GroupFoundation LinkedIn Company Page and Group

Twitter

Society Twitter PageFoundation Twitter Page

RT @Name: This is the meat of the tweet www.link.com #thisisahashtag

Quick and easy way to communicate, connect, share and get shared. • Keep connected to media• Provides members and meeting attendees a way to share • A real-time view of what is happening.

Facebook

1. Personal accounts-help you connect and interact in a more casual, personal way.

2. Business pages-help build fans of your business so you can build awareness of your brand.

3. Groups-connect groups of people for focused interaction4. Events-set up events for members to connect to and share

Society FacebookFoundation Facebook

On the Radar…Blog Foundation to launch blog, Summer 2013

Pinterest Pinterest has become a social media giant with over 10 million users. The Foundation will launch a Pinterest account this spring.

Instagram Also growing rapidly in popularity. Some associations are using for conference photo sharing.

Google+ Since Google owns it, posting content on Google+ increases search engine optimization. Worth keeping an eye on.

ResourcesFollow us!facebook.com/iscebsfacebook.com/ifebptwitter.com/iscebstwitter.com/ifebpLinkedin.com – search for International Foundation and International Society in Companies

Join our LinkedIn groups!Search for International Society and International Foundation in Groups

Useful LinksSocial Media Image Size Cheat SheetBest Practices in Social Media: A Resource Guide for AssociationsPinterest Grows Up & Goes Corporate With New Tools