Social summer 3 what has google ever done for pr

28
escherman What has ever done for PR? Thursday, 3rd May 2012 Presenter: Andrew Bruce Smith

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Transcript of Social summer 3 what has google ever done for pr

Page 1: Social summer 3   what has google ever done for pr

escherman What has ever done

for PR?

Thursday, 3rd May 2012

Presenter: Andrew Bruce Smith

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“Data beats opinion”

PR too often driven by untested assumptions and wonky metrics

Google aims high. Nothing is impossible.

Google has a “culture of failure”

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A database of intentions

Doubleclick Ad PlannerGoogle Trends and Insights

Google Keyword ToolGoogle Analytics

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Google Analytics is a free data....

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Data puking!

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PR’s marriage problem: solving

attribution

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Some more things to consider

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Visitor flow analysis

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Isolate sources: down to level of individual coverage!

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Better still: relate it to specific goals

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Real time analysis

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Old vs new

Old: Our PR activity created x number of OTS (opportunities to see)New: our PR activity

assisted £xxx sales - directly and indirectly. Explicit ROI.

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NEXT SOCIAL SUMMER SESSIONS

•Integrating Traditional and Social Media – 10 May

•Real Time Public Relations – 15 May

•The Future of Broadcast – 24 May

http://www.cipr.co.uk/content/eventsawards/social-summer