Social Style

Flipbook by Ashley Laramie Photo: Stephen Drake (Flickr)

FASHION �o"en comes across as

INACCESSIBLE �Photo: miss.liber/ne (Flickr)

traditionally, luxury brands have

themselves from consumers

Photo: Ashley Laramie (Creator)

is changing this relationship


“In a world where what you wear and who you wear are projections of your

values, more and more people are using social media for wardrobe advice, inspiration, and to find the latest trends.

Brands have taken notice and are competing fiercely for your business”

Photo: Zoetnet (Flickr); quote: “Social Media is Making Over the Fashion Industry” infographic, Mashable

AT THE HEART OF FASHION IS THE DESIRE TO SHARE ONE’S SENSE OF STYLE �

Photo: TeppoTK (Flickr)

THE APP “POSE” ENABLES SOCIAL SHOPPING, GIVING THE USER THE POWER TO CURATE THE CONTENT OF THEIR ACCOUNT AND CONNECT WITH THEIR FRIENDS.�

Photo: Pink Sherbet Photography (Flickr)

FACEBOOK and TWITTER�are bridging the relationship between consumer and designer, enabling a direct mode of communication

Photo: Ravi Sarma (Flickr)

ENCOURAGE CONSUMERS TO ENGAGE WITH LUXURY BRANDS �

#HASHTAG BUZZWORDS�

Photo: Roberto Verzo (Flickr), graphic: Ashley Laramie (creator)

MARC JACOBS CEO �

ROBERT DUFFY �RECENTLY RESPONDED �

TO AN OVERWHELMING �REQUEST FOR PLUS SIZED�

OPTIONS VIA TWITTER�

Photo: andronicusmax (Flickr)

“I'm a big guy 6'4" 210 lbs. Not easy for me to find clothes. Of course I can

have them made. I know how everyone feels. I try to diet but....”

You’re right. We gotta do larger sizes. I'm with you. As soon as I get back to NY. I'm on it! It will take me about a

year. But stay with us.

I don't like the phrase Plus Sizes. Any suggestions? Graphic: Ashley Laramie (Creator)

Tweets via Huffington Post Style: “Marc Jacobs Plus-Size Line Debated By Robert Duffy On Twitter (UPDATE)”

BOTH PARTIES BENEFIT:�consumers dictate what they’d like to see in upcoming collections

designers work around these requests to please the customer while maintaining their brand aesthetic.

Photo: b.frahm (Flickr)

BRINGS THE RUNWAY TO THE REAL WORLD�Photo: Ashley Laramie (Creator)

FASHIONISTAS WORLDWIDE CAN LIVESTREAM �RUNWAY SHOWS ON YOUTUBE FROM THE COMFORT OF THEIR HOMES�

Photo: fervent-‐adepte-‐de-‐la-‐mode (Flickr)

BURBERRY REVEALED THEIR SS12 COLLECTION ON �INSTAGRAM AND TWITTER�

Photo: OiMax (Flickr)

BADLGEY MISCHKA USED PINTEREST TO LIVE-REVEAL THEIR COLLECTION, GAINING 40 000 NEW FOLLOWERS


Photo: Christell Paris

BY USING SOCIAL MEDIA, BRANDS CAN FURTHER DEVELOP THEIR ‘SOCIAL SELF’, EXPANDING THE ‘BRAND EXPERIENCE’.�


Photo: Christopher Macsurak (Flickr)

FASHION BRANDS FURTHER INFILTRATE THE PHONES, COMPUTERS AND LIVES OF CONSUMERS�

Photo: Mircea2011 (Flickr)

Ahern, O. 2013. “Fashion’s Love Affair with Social Media”. Socialnomics, March 18. Retrieved May 15, 2013 (hQp://www.socialnomics.net/2013/03/18/fashions-‐love-‐affair-‐with-‐social-‐media/)

Bau/sta, C. 2013. “How Social Media Is Making Over the Fashion Industry”. Mashable, February 15. Retrieved May 15, 2013 (hQp://mashable.com/2013/02/15/fashion-‐social-‐media/)

Bourne, L. 2010. “Social Media is Fashion’s Newest Muse. Forbes, September 7. Retrieved May 15, 2013 (hQp://www.forbes.com/2010/09/07/fashion-‐social-‐networking-‐customer-‐feedback-‐forbes-‐woman-‐style-‐designers.html)

Morphy, E. 2012. “Luxury Brands and Social Media: A Frenemies Story.” Forbes, June 18. Retrieved May 15, 2013 (hQp://www.forbes.com/sites/erikamorphy/2012/06/18/luxury-‐brands-‐and-‐social-‐media-‐a-‐frenemies-‐story/)

Unknown. 2010. “Marc Jacobs Plus-‐Size Line Debated By Robert Duffy On TwiQer (UPDATE).” Huffington Post Style, August 3. Retrieved May 15, 2013 (hQp://www.huffingtonpost.com/2010/08/03/marc-‐jacobs-‐plus-‐size-‐lin_n_669373.html)

SOURCES�

Social Style

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Transcript of Social Style