Social structures and their impact
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Transcript of Social structures and their impact
SOCIAL STRUCTURES AND THEIR IMPACT ON ECONOMIC DEVELOPMENT
Hi.
Hi.Matt Gierhart
STORY
Social Media Trend
Social Media Trend
Social Media Trend
Social Media Trend
IMPRESSING MY PARENTSSmaller towns drifting in their economic offeringUrbanisation of youth culture has left small towns and cities staleCommunity losing interest
SMALL COMMUNITIESGoogle democratise information for a nation, not a contextPeople believe what they findContemporary culture defines itself in the national space
Search Results for ‘Levelland’
SMALL COMMUNITIESGoogle democratise information for a nation, not a contextPeople believe what they findContemporary culture defines itself in the national space
Search Results for ‘Levelland’Wikipedia - bareOfficial page - boringGun at school storyUFO spotted in 1957Country music videoDeserted Yahoo page
People ofLevelland
Content about Levelland
Content to consume
People ofLevelland
Content about Levelland
OBVIOUSLYThe less available to consume, the less interest
OBVIOUSLYThe less available to consume, the less interest
Broadband Penetration
OBVIOUSLYThe less available to consume, the less interest
Broadband Penetration
OBVIOUSLYThe less available to consume, the less interest
Broadband Penetration
Content Strategy
OBVIOUSLYThe less available to consume, the less interest
Broadband Penetration
Content Strategy
City Interest
EDUCATION
How could we inspire content that would be interesting?Consistent content that doesn’t feel controlled or contrived.
CONTENT GAP
CreativeEmbracing new technologiesFocused on avenues where they communicateGive them toys
KID INSPIRED
CreativeEmbracing new technologiesFocused on avenues where they communicateGive them toys
KID INSPIRED
Philosophy of Social Media is a decentralisation of ownershipCOMMUNITY DRIVEN
Student Voice
Philosophy of Social Media is a decentralisation of ownershipCOMMUNITY DRIVEN
80%
Student Voice
Philosophy of Social Media is a decentralisation of ownershipCOMMUNITY DRIVEN
Teacher Profiles
80%
15%
Student Voice
Philosophy of Social Media is a decentralisation of ownershipCOMMUNITY DRIVEN
Teacher Profiles Administrative Announcements
80%
15%
Student Voice
5%
Philosophy of Social Media is a decentralisation of ownershipCOMMUNITY DRIVEN
Parents
Teacher Profiles Administrative Announcements
80%
15%
Student Voice
5%
Over a third of the town visits the page on a weekly basis. Community interest in the school has increased.
RESULT
Over a third of the town visits the page on a weekly basis. Community interest in the school has increased.
RESULT
37%
INTERESTING
Intergraded with the cityThe Economic Developer of the city took note of the project and started chatting
ECONOMIC DEVELOPMENT
How to tweetHow to blogHow to facebookHow to prezie
SOCIAL MEDIA CONSULTANT
How to tweetHow to blogHow to facebookHow to prezie
SOCIAL MEDIA WORKSHOP
How to tweetHow to blogHow to facebookHow to prezie
SOCIAL MEDIA WORKSHOP
DISASTER
Social Media Trend
Small businesses feel like they can compete with advertisingThe ego of engaging with consumersPeople love what they doBUT just because you build it, doesn’t mean they will come
BUSINESS WANT TO ‘DO’
RECAP
RECAPPeople want content about their surroundings
RECAPPeople want content about their surroundings
Business want to create content
RECAPPeople want content about their surroundings
Business want to create content
Cities need relevant content to improve retention and new business
RECAPPeople want content about their surroundings
Business want to create content
Cities need relevant content to improve retention and new business
Multiple sources of content work
RECAPPeople want content about their surroundings
Business want to create content
Cities need relevant content to improve retention and new business
Multiple sources of content work
Give people the content they want
RECAPPeople want content about their surroundings
Business want to create content
Cities need relevant content to improve retention and new business
Multiple sources of content work
Give people the content they want
Success is much easier when it doesn’t depend on one person or business
We can make small impacts on lots of targeted businesses to have a big impact on the city
STEP BACK
City
We can make small impacts on lots of targeted businesses to have a big impact on the city
STEP BACK
We can make small impacts on lots of targeted businesses to have a big impact on the city
STEP BACK
City
We can make small impacts on lots of targeted businesses to have a big impact on the city
STEP BACK
City
DECENTRALISE
Industry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
SOCIAL OUTPUT
Industry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
SOCIAL OUTPUT
Industry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push outThe economic developer becomes a facilitator of a city-wide ‘conversation’
SOCIAL OUTPUT
City WebsiteHub Strategy
Industry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push outThe economic developer becomes a facilitator of a city-wide ‘conversation’
SOCIAL OUTPUT
City WebsiteHub Strategy
cafe
school
news
shopping
food
events
community
By creating a hub we are able to measure the input from organisations as well as the interaction from the consumers to chart the direction of the city.
MEASURING
Cafe School Cafe Industrial Shopping
Working alongside economic development firms we were able to plan incubators, development paths and promote the city for new interest
NEW BUSINESS
Two Years later
Two Years laterWorked with 7 cities, 10K to 150K population rangeLevelland awarded largest stimulus package rail project (4th largest in America)Two fortune 500 plants properties secureLocal business increaseHigher involvement from chamber of commerce in economic directionBusiness retention very highRecognition at IEDC, Texas ED Summit
Thanks
