Social Strategies, Groundswell Thinking
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Transcript of Social Strategies, Groundswell Thinking
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Social Media
Blogs
Wikis
Podcasts
Social Networks
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Blogs
Wikis
Podcasts
Social Networks
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Online conversation
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People
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Definition
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• online applications
• platforms
• media
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• interaction
• collaboration
• sharing content
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• message boards
• chat
• forum
• p2p
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• high speed internet
• technological developments
• innovation in web-applications
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Richer
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professional content
user generated content
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How?
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• ratings
• reviews
• blogs
• sharing pictures
• collaboration
• cocreation
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If you are online you are using social media
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Result?
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• Opinions versus Facts
• Lively discussions
• Rumours move fast
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• Power to the people
• Brand awareness
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So what?
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1,4 billion online
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55% social active
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• 28% write blogs• 68% read blogs• 61% have profile on SN• 47% share photo’s• 30% share video’s• 80% watch video’s• 26% download podcasts• 17% subscribe to RSS
UniversalMcCann, 2008
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Now what?
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Text
• Listen
• Talk
• Energize
• Support
• Embrace
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Listen
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Talk
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Energize
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Support
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Embrace
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And you?