Online & In Store IntegrationSocial Media working together for the ultimate brand experience

Stores Go Social

The idea is for each store to have there own ‘personality’ every customer looks at your brand in a different way and interacting with the sales staff in store is a huge part of this.

What if you could interact with the familiar faces in your local store in the comfort of your own home any time you wanted too?

What if you could be part of the store you love to shop in?

What if you could be the of the evolution?

User Generated Content

• Each store would create its own twitter feed that would link back to @YOUR_BRAND

• @ YOUR_BRAND1, @ YOUR_BRAND2, @ YOUR_BRAND3

• Giving each store a unique way to interact with its own customers

• The interaction could cross, location, national and international boundaries

• Customer who sign up to social brands social networks are always wanting more, they want to interact, they want to be part of the brand.

• You could even create a ‘how do you wear yours’ – YOUR_BRAND Style campaign

• The stores would still include all brand news and updates and have a corporate lead.

• There could be store POS created to promote the feed and branded social pages, this could also be used as a customer service platform.

Cells of Activity

YOUR_BRAND1

YOUR_BRAND2

YOUR_BRAND3

YOUR_BRAND4

YOUR_BRAND5

YOUR_BRAND 6

The idea would be to open ‘cells’ of social

activity that would lead to greater brand exposure.

Check in stats

• 40 million check in’s on Foursquare, 400 million registered Facebook users and 55 million tweets a day are sent across the internet and these figures are increasing daily.

Link Backs

• Facebook could recycle the content generated by twitter by introducing weekly best of the tweets or store with the most follower to link in with store incentives

• This would give the local stores international exposure and give the UK market back its cool

The flow of information

YOUR BRAND Head Office Update Social Platforms (Facebook, Twitter, Blog)

Store Supports with retweets and opinions on posts

Store interacts with local customer

Customer shares content with there groups

YOUR BRAND Head Office has no update

(YOUR BRAND Shares in store news)

Store updates with local news or in store promotion

Store interacts with local customer

Customer shares content with there groups

Both flow charts result in increase exposure for the brand

Numbers

• YOUR BRAND currently has 2000 twitter followers • YOUR BRAND Facebook has 10,000 Fans • YOUR BRAND on Foursquare has 1500 followers

• Each store could easily get 2500 followers in the first 3 months if there is continual presence and content to share.

• YOUR BRAND stores get 1000 followers we have increased our customer base by 25,000 with minimal work. These numbers are with out re tweets and customer sharing.

• 1 tweet • 25,000 followers • Share by 100 followers (each with 1000 followers) • Content has no hit 100,000 targeted consumers

The Power of Word of Mouth

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