Social software in libraries
-
Upload
jennifer-cyr -
Category
Education
-
view
242 -
download
0
description
Transcript of Social software in libraries
![Page 1: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/1.jpg)
Social Software in Libraries
Current Use & Future Considerations
![Page 2: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/2.jpg)
http://www.flickr.com/photos/socialgrow/4425128655/
![Page 3: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/3.jpg)
The Plan
• Why social software
• Policy & procedures
• Foursquare
![Page 4: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/4.jpg)
Definitions (from Wikipedia)
Social Software:
a range of software systems that allow users to interact and share data
Social Network (service):
an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people
Social Media:
are media for social interaction, using highly accessible and scalable publishing techniques
![Page 5: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/5.jpg)
Why Social Software?
Interaction – Conversation – Participation
Engagement
Build Community
![Page 6: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/6.jpg)
Policy & Procedures
Guidelines for:
Library accounts
Library staff
Library patrons
http://mashable.com/2009/10/02/social-media-policy-examples/
![Page 7: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/7.jpg)
Library Twitter Policy
“These guidelines pertain only to Twitter accounts set up to direct to the library’s website and to the library’s digital signage.”
https://docs.google.com/View?id=ddhwntd8_107k6zdfnff
![Page 8: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/8.jpg)
How do libraries use Twitter?
Promote Events
Engage Patrons
Share Links & News
Live-Blog
Events
Customer Service
Build Reputation
![Page 9: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/9.jpg)
Twittiquette for Institutions
• Do treat Twitter as a conversation rather than a
broadcast medium.
• Do search Twitter daily for mentions of your institution
• Do follow everyone who follows you.
• Do post approximately once a day, or up to as many as
five or six times a day.
• Do sometimes ask questions and solicit feedback.
http://www.infotoday.com/cilmag/may09/Milstein.shtml
![Page 10: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/10.jpg)
6 Things Libraries Should Tweet
• Library events*
• Links to articles, videos, etc.
• Solicit feedback
• New additions to your collection
• Marketing
• Answer questions
http://andyburkhardt.com/2009/07/27/six-things-libraries-should-tweet/
![Page 11: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/11.jpg)
Twitter: Followers
![Page 12: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/12.jpg)
What are our Patrons saying?
![Page 13: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/13.jpg)
Twitter: @ Replies
![Page 14: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/14.jpg)
Twitter: The Retweet
![Page 15: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/15.jpg)
Twitter: The Manual Retweet
![Page 16: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/16.jpg)
Twitter Tools
SocialOomph
– Pre-schedule tweets
Twitterfeed
– link Twitter to Identi.ca; Blog to Twitter
HootSuite
– Schedule tweets; Statistics
Bit.ly
– URL shortener; Statistics
![Page 17: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/17.jpg)
Hootsuite
![Page 18: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/18.jpg)
Bit.ly
![Page 19: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/19.jpg)
http://ca.linkedin.com/in/jenniferlcyr
![Page 20: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/20.jpg)
Contacts: People you KNOW
![Page 22: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/22.jpg)
Foursquare: Tips!
![Page 23: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/23.jpg)
Foursquare: Badges
![Page 24: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/24.jpg)
How can Libraries Use Foursquare?
Claim the venue!
Rewards/contests for:
• Mayorships
• High count
• Frequency of check-ins
• Bookworm badge
Write tips.
![Page 25: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/25.jpg)
Conclusions
• Libraries can use social software to monitor patron feedback
• Libraries do NOT have to use every social tool
• Librarians should experiment with social networks and services to understand trends
![Page 26: Social software in libraries](https://reader030.fdocuments.in/reader030/viewer/2022020306/55521f1fb4c90520548b4e45/html5/thumbnails/26.jpg)
Suggested Reading
• Social software in libraries : building collaboration, communication, and community online by Meredith Farkas. (available at McGill & BAnQ)
• CMO’s guide to the Social Landscape
• Twittering Libraries (Wiki)
• Checking In: Location Services for Libraries