Social Signals Presentation - Dubai Smart Government Conference 2014
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Social Signals: The Convergence of Social Media, Website Optimization and Search Engines Amit Vyas CEO, Nexa @Dubai_CEOs
Transcript of Social Signals Presentation - Dubai Smart Government Conference 2014
Social Signals: The Convergence of Social Media, Website Optimization and Search
Engines
Amit VyasCEO, Nexa
@Dubai_CEOs
Who Remembers
2010?
Things have changed…
September 2013 saw the first re-write of Google’s Search Algorithm since 2001
The core components of Hummingbird:• Symantec Search Results• User Intent
• Interpretation of the query
• Personalization of search results
• Prediction of search queries
The core components of Hummingbird:• Symantec Search Results• User Intent• Interpretation of the query• Personalization of search results• Prediction of search queries
interactive, conversational or dialogue-based search results
Government of Dubai, Smartcity Objectives
Search really does matter…unlocking information to those who need it most
I want my hard earned money to
be safe
I want to make surethat I make the best
decisions for my child’sfuture
This is where content matters…
This is where content matters…
Smart Governments can provide:• Commercial-Free Information
This is where content matters…
Smart Governments can provide:• Commercial-Free Information• Trusted Advice to those who need it most
This is where content matters…
Smart Governments can provide:• Commercial-Free Information• Trusted Advice to those who need it most• A credible knowledge bank
This is where content matters…
Smart Governments can provide:• Commercial-Free Information• Trusted Advice to those who need it most• A credible knowledge bank• The ultimate information resource for
residents, visitors and investors
How to create content that users need.
How to create content that users need and that they can find exactly when they need it.
1. Research. Use any of the numerous research tools available to help identify what people are looking for
1. Research. Use any of the numerous research tools available to help identify what people are looking for
2. Use keywords strategically
1. Research. Use any of the numerous research tools available to help identify what people are looking for
2. Use keywords strategically3. Create engaging content that people find
useful
1. Research. Use any of the numerous research tools available to help identify what people are looking for
2. Use keywords strategically3. Create engaging content that people find
useful4. Make the content easy to share
In (almost) 2014, people are used to sharing what they find interesting with their friends, family and colleagues
• Number of people that like your brand on Facebook
What are Social Signals?
• Number of people that like your brand on Facebook
• Number of Facebook shares
What are Social Signals?
• Number of people that like your brand on Facebook
• Number of Facebook shares
• Number of Twitter followers
What are Social Signals?
• Number of people that like your brand on Facebook
• Number of Facebook shares
• Number of Twitter followers
• Number of tweets mentioning your brand name or including a link to your website
What are Social Signals?
• Number of people that like your brand on Facebook
• Number of Facebook shares
• Number of Twitter followers
• Number of tweets mentioning your brand name or including a link to your website
• Number of people that “have you in their circles” (Google+)
What are Social Signals?
5 Key Takeaways1. Social Media, SEO and Website Optimization can no
longer work in silos
2. Search offers a tangible ROI for social media activity
3. Content is the undisputed king of digital marketing activity – but create content STRATEGICALLY
4. Websites must be optimized to allow content to be easily added and shared across the web
5. Don’t forget mobile – 25% of traffic is coming from mobile and tablet devices
