Social SEO Success

Jennifer HorowitzDirector of Marketing

EcomBuffet.com562-592-5347

Kim DugganBusiness Growth AdvisorEcomBuffet.com289-971-1426

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The Evolution of SEO

Agenda

Getting Started

Tips

Examples

Goals

Special Announcement

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THE EVOLUTION OF SEO

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The Evolution of SEO

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The Evolution of SEOSeptember 2002 - First documented updateFebruary 2003 - Boston update April 2003 - Cassandra Update May 2003 - Dominic update June 2003 - Esmerelda updateJuly 2003 - Fritz updateGoogle Dance EndsSeptember 2003 - Supplemental index November 2003 - Florida update January 2004 - Austin update February 2004 - Brandy update January 2005 - The NofollowFebruary 2005 - Allegra update May 2005 - Bourbon updateJune 2005 - Personalized Search started

August 2005 - Google files patent for Agent Rank September 2005 - Gilligan update October 2005 - Google Local/Maps updateDecember 2005 - Big Daddy update November 2006 - Supplemental update

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The Evolution of SEO

May 2007 - Universal Search Update April 2008 - Dewey update February 2009 - Vince update August 2008 - Google Suggest updateFebruary 2009 - Rel-Canonical update August 2009 - Caffeine previewDecember 2009 - Realtime update May 2010 - Mayday UpdateJune 2010 - Caffeine rolloutAugust 2010 - Brand update September 2010 - Google Instant update November 2010 - Instant PreviewsDecember 2010 - Social SignalsDecember 2010 - Negative reviews

January 2011 - Attribution update March 30, 2011 - +1 buttonJune 2, 2011 - Schema.org June 28, 2011 - Google+ launchedOctober 18, 2011 - Query encryptionNovember 3, 2011 - FreshnessJanuary 20, 2012 - Search Plus Your World

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The Evolution of SEOFebruary 24, 2011 - Panda Update/FarmerApril 11, 2011 - Panda Update 2May 10, 2011 - Panda Update 3 (2.1)June 16, 2011 - Panda Update 4 (2.2)July 23, 2011 - Panda Update 5 (2.3) August 12, 2011 - Panda Update 6 (2.4)September 28, 2011 - Panda Update 7 (2.5)October 19, 2011 - Panda Update 8 (3.0) November 18, 2011 - Panda Update 9 (3.1)January 18, 2012 - Panda Update 10 (3.2) February 27, 2012 - Panda Update 11 (3.3) March 23, 2012 - Panda Update 12 (3.4)April 19, 2012 -Panda Update 13 (3.5)

April 24, 2012 -PenguinApril 27, 2012 - Panda Update 14 (3.6) May 25, 2012 - Penguin 1.1June 9, 2012 - Panda Update 15 (3.7) June 25, 2012 - Panda Update 16 (3.8) July 24, 2012 - Panda Update 17 (3.9)

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The Evolution of SEOAugust 20, 2012 - Panda Update 18 (3.9.1) September 18, 2012 - Panda Update 19 (3.92)September 27, 2012 - Panda Update 20 October 5, 2012 Penguin #3November 5, 2012 - Panda Update 21 November 21, 2012 - Panda Update 22December 21, 2012 - Panda Update 23 January 22, 2013 - Panda Update 24March 15, 2013 - Panda Update 25 May 22, 2013 - Penguin 2.0July 18, 2013 - Panda Update 26 September 2013 - Hummingbird Oct 4, 2013 - Penguin 2.1

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GETTING STARTED WITH SOCIAL MEDIA

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Getting Started

• Define your goals for the campaign.

• Define the creative concepts.

• Outline your strategic plan. Remember the 3 main objectives for every post.

• Visualize the user's experience. Make it easy for them to participate.

• Set up Analytics/Tracking.

• Create your content.

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GOALS

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SMART Goals

Specific

Measurable

Achievable

Relevant

Time-bound

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SMART GOALS• To grow quality followers at

a rate of 5% per month by the end of this year.

• To maintain an engagement level averaging 20% for this quarter.

• To achieve a consistent 24 hour or less turnaround on replies.

• To discuss positive/negative feedback patterns at monthly team meetings.

Not-SMART GOALS• To make money from social

media.• To get 10,000

likers/followers.• To create viral posts.

Goals

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TIPS

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Tips• Everyone loves lists, so “Top X” lists do very well.

• People are looking for solutions to a problem – identify the problem, then let people know there is a twist, people will be more likely to check it out.

• People always want to be “in the know” – no one wants to miss out. Promise to share a secret. (Just make sure you actually deliver in the content).

• Always use a URL shortening service that allows you to track the clicks so you can see what posts actually get you the clicks.

• Ask people to RT/share/Like. Stats from various studies show that anywhere from 39-51% more retweets (or shares) happen when the request is included.

• Create urgency.

• Make sure a benefit is stated.

• Use compelling text that entices but doesn’t scream at people

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Facebook

Posts with images generate 53% more likes. Questions also work well. So why not combine the two?

A report from Buddy Media says that the “Like” rate is 3 times higher when Fans are asked to Like a post. The comment rate is 3.3 times higher when Fans are asked to comment and the Share rate is 7 times higher when Fans are asked to Share a post. Get Asking!

Use Post Planner and set it up to pull posts from your Blog’s RSS feed.

Every hashtag on Facebook has its own unique URL. Drive traffic to that URL from other sites to engage users and create more conversation.#Avoid #Hashtag #Abuse #ItIsAnnoyingAnd #Spammy

#YouLoseCred

#NowThatCherIsDead vs #NowThatcherIsDead.

#FML

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Twitter

Use FollowerWonk to find out what your influencers are interested in and then build that into your social media strategy.

Use tweetarchivist.com to find linking opportunities.

Manageflitter.com - Fantastic site for managing your followers and getting an easy to read overview of people not following you back, quiet users, and inactive users.

UseQwitter.com - Great service that sends an e-mail any time someone unsubscribes from your Twitter profile and mentions a possible Twitter post you made that may have caused them to leave

Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

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More Tips

Spend as much time as you need to create the perfect headline. Check out the latest magazines on the newsstand for help.

Build a list of people sharing quality content and use them as a resource. Connect and explore options for promoting each other’s stuff.

Don’t lose sight of the metrics. It’s a myth that you can’t track data for social media. REMEMBER: Success is in the DATA and the DETAILS.

Take a good picture. Use a close-up headshot. A smiling picture, eyes looking at the camera (therefore appearing to be looking at the person checking out your profile) usually gets the best response. Test different images to see if they impact your results.

Check out Quora and Yahoo Answers to find out what your searchers are looking for.

Get creative. Anyone can spit out facts and figures. Add your personal insight, add humor, add an alternative viewpoint for people to consider.

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More Tips

Reward engagement by answering questions, commenting back, sharing and/or publishing comments from followers. If someone takes the time to engage, there needs to be a response or the engagement will fade quickly.

Run Out Of Things To Say?

Share inspirational / motivational quotes.

Link to old Blog posts that are still relevant (recycling old content is always a fabulous idea)

Create “how to” tutorials for your products or services. Share special events in the world, your community or industry.

Share news, press and accolades.

Open up a little bit and let people get to know you.

Debunk myths about your industry.

 

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More Tips

Show photos of your office or any equipment you use in your work process.

Give people insight into your work “behind the scenes”.

Share a word of the day and ask your followers to use it in a sentence that they post.

Share a cast study of a client that has been successful with your products or services.

Share product photos.

Share a little joke or classic line from your favorite movie.Talk about music.

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EXAMPLES

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Oracle does Instagram right

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Intel rocking Instagram

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HootSuite gets it right on Pinterest

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HP on Google+

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In or Out?In-house Outsource

Time

Money

Knowledge

Control

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Kim DugganBusiness Growth Advisor

EcomBuffet.comkim.duggan@ecombuffetmail.com

289-971-1426

Jennifer HorowitzDirector of MarketingEcomBuffet.comjennifer@ecombuffetmail.com562-592-5347

http://www.EcomBuffet.com/DIY-Social-SEO.htm

http://www.EcomBuffet.com/DIY-Social-SEO.htm