Social Sells and How!?
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Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Part of the BĒM Group
Social Media Marketing SeriesPresented by Kim E. Williams, Client Service Manager
@WilliamsKim
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Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Agenda
1. Overview of Digital Marketing Landscape
2. Role of Social Media3. Uniqueness of Social Media
4. How it can work for you - kinda
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Overview
Google Analytics
Great Website
Solid Hosti ng
Sear
ch O
ptim
izati
on
Paid
Adv
erti
sing
Emai
l Cam
paig
ns
Mob
ile S
trat
egy
Soci
al M
arke
ting
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OverviewS
ocia
l Med
ia M
arke
ting
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Digital gains
larger portion of marketing budget
Traditional budgets shrink
Overview
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Role of Social
Advertising
• Push• Announce• Authoritative• Convince• Control the Brand• Sell• Invasive• Directive
Social Media
• Permission• Conversation• Opinion• Sharing• Evolve the Brand• Incentive• Invitational• Grass Roots
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Role of Social
Social media is about creating an environment where
advocates for your brand can easily congregate and
promote your brand.
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Understanding & embracing social network marketing is
mission critical.
Role of Social
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Understanding & embracing social network marketing
PROPERLY is mission critical.
Uniqueness of Social
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Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
DO’s – Branding, Search Optimization
DON’Ts – Leads, Sales
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Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
Top 100 Social Media successes based on Reputation – via
www.SocialMedia.Alterian.com SM2.
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Social Reputation – What?
Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
ReachEngagement
SentimentAffect
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Social Reputation – What?
Reach
Subscribers, Fans, Connections and Followers…
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Social Reputation – What?
Engagement
Quantity of reaction to Reach…
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Social Reputation – What?
Sentiment
Quality of reaction to Reach…
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Social Reputation – What?
Affect
Value of reaction to Reach…
Brand Awareness?
Search Results?
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Social Reputation – What?
Reach
Engagement
Sentiment
Affect
Retention
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How?
Tool Up…
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Social Metrics - Tools
Social Labs
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Social Metrics - Tools
HootSuite
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Social Metrics - Tools
www.Google.com/alerts
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Sample Google Alert
Comes to your inbox at frequency you choose.
News alerts, blog posts, etc.
Make note of the sentiment of each alert.
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Social Metrics - Tools
Technorati.com
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Social Metrics-Tools
TweetScan.com
• Works like Google Alerts.• Up to 10 search terms.
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Social Metrics-Tools
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Social Metrics - Tools
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Social Metrics - Tools
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Social Metrics - Tools
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Social Metrics - Tools
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Social Metrics - Tools
Google Analytics
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Social Metrics - Tools
Google Analytics
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Create your Social Marketing Dashboard
Social Metrics - Measure
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Social Dashboard
Channel Goal
Goal target dateCurrent
You should have a dashboard for your other marketing channels too.
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Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Conclusions1. Social Media is one tool to market
ecommerce online2. Social Media is an effective tool to
increase Search visibility and Brand awareness
3. Search and Brand sells – thus does Social Media
4. Start, Measure and Adjust
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The End
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Stay Connected
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