Social Selling
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Why Social Selling??? I say why not… 1
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Transcript of Social Selling
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Why Social Selling???I say why not…
A workshop on how to maximise on social tools, for better lead generation, and to position yourself as an industry expert, to better aid in consultative selling or become a thought leader.
#SocialFridayBy: Premanjali Gupta
04/15/2023
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Agenda Build Your Foundation Feed The Content Monster Attract More Followers Integrate Social Media with
Social Selling
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Build Your Foundation• Avatar• Cover Photo• Profile
Focus on your face Be asymmetrical Invest in a good shot
– don’t use cropped out, bad lighting, etc photos
Optimize Your Picture/Avatar
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Mari Smith, Facebook Marketing Expert
Foundation Content Monster
Attract Followers Integrate
Upgrade from the default photo Tell a story Be creative
Update Your Cover Photo
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Guy Kawasaki, Social Media Expert, on his knees polishing Richard Branson’s shoes…
Foundation Content Monster
Attract Followers Integrate
Make a mantra SEO compatible key search words Link to your digital assets
Maximize your Profile/Bio space
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Foundation Content Monster
Attract Followers Integrate
Use the style that works for Twitter, LinkedIn, etc Add media Use #hashtags to grow
When in Rome…
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Foundation Content Monster
Attract Followers Integrate
Add rich media, as visual is upto 300% more powerful in terms of generating buzz
Maximise LinkedIn
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Foundation Content Monster
Attract Followers Integrate
…not a sales man/woman!!! LinkedIn Pulse is a customized newsfeed with news and
articles tailored to your industry and interests Get involved!!!
Become a thought leader…
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LinkedIn Pulse
Foundation Content Monster
Attract Followers Integrate
Professional Photo Strong Headline Actionable Summary Keywords Affiliations Endorsements Recommendations Languages Media Portfolio (if applicable)
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LinkedIn Checklist
Foundation Content Monster
Attract Followers Integrate
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Powerful Tweet consists of…
Foundation Content Monster
Attract Followers Integrate
Advance search allows for targeted contacts – you can target by industry or region
Connect through primary contacts or join groups they’ve joined
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Power Tip #1: Use LinkedIn Advance Search
Foundation Content Monster
Attract Followers Integrate
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Exercise #1: (15mins) - Update Linked In & Twitter- Conduct 1 Advanced People search on Linked In
Foundation Content Monster
Attract Followers Integrate
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Feed The Content Monster• Aggregator• Sharing, Sharing, Sharing• Eye Candy
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Common Complaint: ◦ So many social media channels available to
communicate with our customers and build a pipeline of leads?
◦ Extremely time consuming to stay on top of the game??!!!
Set Up A System
Foundation Content Monster
Attract Followers Integrate
Cheat Sheet!!!
AllTop Google Alerts Just plaint old
Browser tabs (as Home page)
Aggregation Sites
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Foundation Content Monster
Attract Followers Integrate
Buffer HootSuite LinkedIn add
on for Outlook
Sharing, Sharing and More Sharing
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Foundation Content Monster
Attract Followers Integrate
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Exercise #2: (10mins)- Install LinkedIn add on for Outlook- Sign up for Hootsuite and/or Buffer
Foundation Content Monster
Attract Followers Integrate
Every post needs a photo, video or graphic – 200-250% more engagement
Eye Candy: Pictures speaks a 1,000 words
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Foundation Content Monster
Attract Followers Integrate
Every post needs a photo, video or graphic – 200-250% more engagement
Eye Candy: Pictures speaks a 1,000 words
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Foundation Content Monster
Attract Followers Integrate
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Power Tip #2: Use @Canva or Picasa
Foundation Content Monster
Attract Followers Integrate
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Exercise #3: (5mins)- Follow a few interesting people/companies on Twitter and Retweet- Share an article on LinkedIn
Foundation Content Monster
Attract Followers Integrate
Attract More Followers• Share good content• Be enchanting• Rules of engagement
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Be valuable Be interesting Be bold – Take a
stand
Share Good Content
Foundation Content Monster
Attract Followers Integrate
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Foundation Content Monster
Attract Followers Integrate
Power Tip #3
Be likeable Be professional Accept others –
Respect differences
Be positive or shut up
Be Enchanting
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Foundation Content Monster
Attract Followers Integrate
Go three rounds when challenged/questioned
Take the high road Block and report if
need be
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Rules of Engagement
Foundation Content Monster
Attract Followers Integrate
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Integrate Social Media with Social Selling• Some tips and tricks
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“Leveraging digital social networks to create and nurture relationships which enhance your sales efforts.” - KISSMETRICS
• Social selling is NOT about actually making sales on social media.
• It is about personal branding, reputation and relationships.
Social selling is…
Foundation Content Monster
Attract Followers Integrate
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Social touches every part of the sales funnel!!!
Foundation Content Monster
Attract Followers Integrate
Develop your personal brand Become familiar with various social
channels Share content regularly and challenge
viewpoints – this helps your stay on top of your game
Three steps to potential success!
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Foundation Content Monster
Attract Followers Integrate
Set Up A System!!!
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Foundation Content Monster
Attract Followers Integrate
Power Tip #4: Pre-network for conferences and events you’re attending
