Social search training 3: alternative social media
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Transcript of Social search training 3: alternative social media
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ALTERNATIVE SOCIAL MEDIA
Social Search Bonus Round!
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(More people than you think…)
Who cares about G+?
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1. Search people & pages2. Google Communities
a. Search by location (some results)b. Search by topic (lots more results)
3. Find LOCAL... a. People (Google Plus posts)b. Google Hangouts (broadcasts)c. Google Events (BTW, a few local groups
and businesses are already using these regularly instead of press releases)
Why care about G+?
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LinkedINExcellent for tracking down:
1. Companies (potential sources, verification)2. Professionals (find & message employees
who work for a business you’re reporting on)3. Locals (find & message professionals in our
coverage area)
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Search keywords, names (employees and businesses), schools, proximity, and ZIP codes
And see who’s hiring...
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RedditNo idea where to start? Stick to the search bar, and don’t forget to check the comments:
1. Find communities based on common interests, locations (regions, areas, cities)
2. View trends3. Don’t forget to scan the comments
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VIZ!● Pinterest (now with mapping feature!*)● Tumblr (mostly memes, but also pics)
○ Imgur (NEWZ MEMZ!! — opinion… sorta)● Instagram (you can’t post links, though)● Paper** (Facebook’s new app)* Super new! Haven’t had a chance to try it yet** So new I’ve barely even blogged about it
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KloutSign up for an account, then download the Twitter plug-in● The higher the score, the better the likelihood they are
legit — or at least able to interact with you on Twitter (and probably other social media platforms as well)
Verification tools
FourSquare1. Find locals (near you or at a specific location)2. Check up on local businesses (don’t forget to check
the comments)
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@GNAdvThanks for playing.@GNAdv | beyondtetris.net