microStart in Belgium Group of social entreprises serving social cohesion 2.
Social Retail in Belgium
29
SOCIAL RETAILING What did you expect?
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date post
20-Sep-2014 -
Category
Business
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view
792 -
download
1
description
Talking Heads onderzocht aan de hand van de webtool Engagor hoe de Belgische retailsector gebruik maakt van de opportuniteiten die sociale media te bieden hebben. We analyseerden hiervoor de socialemedia-activiteiten van telkens vijf retailers in vijf verschillende segmenten en we doken ook dieper in de strategische keuzes van deze merken met enkele diepte-interviews.
Transcript of Social Retail in Belgium
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SOCIAL RETAILINGWhat did you expect?
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H I , I M S O F I E
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WE RESEARCHED RETAIL ON SOCIAL MEDIA
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25
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5
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5
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7
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200
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POWER TO THE PLATFORMS!
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5,5
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24/25
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37.700
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APPLAUDING ENGAGEMENTS
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21
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4
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WHATS THE STORY?
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CONTENT DIVISION ACCORDING TOCONSUMER INVOLVEMENT THEORY
Emotional
High involvement
MODE
DROGMETICAENTERTAINMENT
ELEKTRONICA
Low involvement
Rational
FOOD
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Rely on facts and testimonials... Content is king
Content-rich media to pull the reader in.
Find ways to breakold habits, such as coupons and offers
Highlight the gratification, stress visuals, and keep copy short.
CONTENT DIVISION ACCORDING TOCONSUMER INVOLVEMENT THEORY
Emotional
High involvement
Low involvement
Rational
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SUPPORTING YOUR CLIENT
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16
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79%
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3 TIPS TO BE KICK-ASS ON SOCIAL MEDIA
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1
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2
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3
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TOO MANY NUMBERS?79%
16 4
21 37.700
96%74%
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79%
16 4
21 37.700
96%74%THERES A DOCUMENT FOR THAT
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