Social recruitment
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Transcript of Social recruitment
Social Media and Recruitment
Social Media in HR
Social Media in HR : 3 parties involved
Employers Employees
Recruiters
Social Media
Social Media in HR : 3 parties involved
Employers Employees
Recruiters
Linkedin company pageAlumni GroupJob postings...
CV updatesNetwork ActivitiesPersonal branding
Knowledge Sharing
Database SearchSmart AdvertisingActive presenceConversation mgmt
Employers HR Challenge: Internal and External priorities
—Improve Employer Branding
—Intelligent use of new tools in increasing productivity
—Improve employee satisfaction
—Social media is an important tool in Co-creation Communication Sharing Talent management
Employees
• Reputation and reference check made easy via Facebook, Linkedin, Twitter,...)
• Information readily available• If you’re not on FB,LI, you don’t exist
• contacting companies has never been more direct
• ...
Recruiters : The conversation managers of labour market
More and efficient new tools to post and to source
Knowledge of new media platforms is crucial for efficiency and direction of search
Seamless integration of ATS and multiposting solutions
Visibility on internet (Linkedin and other platforms, blogging, twitter)
Usage of online tools to professionalise total flow of operations (online assessment and video interviewing (skype)
Example : urgent request from a client...
10h: client : “I need an urgent solution... can you help?’
10h15 : tweet, followed by massive retweets and requests
12h : 6 CV’s, validated and vouched by peers
15h: scheduling of interviews
Added benefits:VisibilityNew connectionsGoodwill
The future is bright
and efficient...
and scary...
it’s not about ‘list-ticking’
it’s about engagement and conversation
From Theory to practice : GE-wild.com...
twitter.com/Guidooohhwww.ge-wild.comwww.justguidooohh.com
The Social Recruitment Experiment
Content—Relevant, inspiring, controversial
Connection—Ad hoc searches and connections rather than static
databases
Communication—Real, genuine, honest communication, long term aim
Conversation—Stimulate the debate, facilitate sourcing and referral
Conversion—Evaluate useful candidates and present them
Lessons Learned
It works!
Growth of own network with valuable assets
‘Trust’ within the community is vital
‘Corporate’ doesn’t work on twitter
Reverse recruiting is untapped potential
Very intensive but shorter in time, leading to other business model
Linkedin is suboptimal for engagement and conversation
Question Time