Social recruiting discussion 42710
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Transcript of Social recruiting discussion 42710
April 27, 2010
My name is Jeff Fish and I spend my days Blogging, Tweeting, Facebooking, updating my Linkedin network, Foursquareing, and now Buzzing at Bernard Hodes Group.
In my free time I get to figure out how to make all of these things actually be considered work!
What did and did not work in 2009?
Key Shift
• Many organizations implemented a social media policy
• Some organizations implemented a social media strategy
• Employee ambassadors maintained social media destinations for HR
What Worked in 2009?What did not Work in 2009?
Success on Facebook– Build it and they will come– Our Fan Page is the centerpiece of our
social recruiting efforts– We engage daily on Facebook with our
candidates
Success on Twitter – We have an RSS Feed– All of my recruiters are tweeting– We use Twitter to tell students where we
will be on campus
What Worked in 2009?What did not Work in 2009?
Success on LinkedIn– All of our recruiters have a profile– We have recruiter licenses– We have a company custom profile
What Worked in 2009?What did not Work in 2009?
Organizations that are successful in the space
Conclusions:
• New technology has caused a new shift in recruiting
• Social recruiting is here to stay
• There is no digital silver bullet
• A social recruiting strategy must be implemented with goals and not just tactics
Open Discussion & Questions??