Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith
Social Profit System 2014 - Free Webinar with Mari Smith!
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Transcript of Social Profit System 2014 - Free Webinar with Mari Smith!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Free 2-hour Hangout with Mari Smith: February 24th, 2014– http://bit.ly/sps14webinar
• Welcome!– Hashtag: #sps14– Q&A: how to ask questions:
• Facebook Comments• Google+ (or YouTube)
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Overview– The new social landscape– Social media overwhelm– Data overload– Solutions!– 3-Step System– Facebook marketing challenges– Facebook vanity metrics vs. ROI– Hiring Community Managers– Instagram– Twitter growth tactics
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• The new social landscape–Cannot silo Facebook
• 2014 = integration, multiple channels• Facebook is pay-to-play• You need a solid FOUNDATION• …and a solid PLAN!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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See: http://bit.ly/mktg_landscape
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
Social Media OVERWHELM
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
Data Overload
“90% of data in the world today has
been created within the last two years.”
Source: IBM
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
Your BIGGEST Social Media CHALLENGE?
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
TIME!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
Solution:
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
In stillness, I find my true self.
~Deepak Chopra
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Entrepreneurship…– “Entrepreneurship done right is not about
building a successful company, it’s about building a successful life.”~Jonathan Fields
• See: http://bit.ly/jonathan_post
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Prize drawing!• Signed book by Mari!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• 3-Step System:1. CONTENT
• Create + curate2. ENGAGEMENT3. CONVERSION
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Content Curation Tools– ContentGems.com– Spundge.com– AllTop.com– Scoop.it– Paper.li– Feedly.com
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook “Fraud?”– Facebook ad failure
= USER error, not Facebook error
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ad Relevancy– “Last quarter I talked about our efforts to grow
our business through improving the quality of our ads rather than just increasing the quantity. Our goal is to reach a point where the ads are as relevant and timely as the content your friends share with you.”~Mark ZuckerbergSource: http://bit.ly/1h47fzO
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Biggest Facebook marketing challenge?• ① Reaching more of the fans you have (organically).
② Growing a larger fanbase (more likes) of targeted, quality prospects.③ Understanding and optimizing the variety of Facebook ad options, including retargeting.④ Getting better results from the Facebook ads you are placing (including promoted posts). ⑤ Consistently coming up with content that your fans love.⑥ Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying your fans.⑦ Sparking better engagement on your posts (more LCS: likes, comments, shares).⑧ Driving fans/visitors to your website.⑨ Effective ways of capturing email addresses of your fans.⑩ Understanding your metrics (Insights) so you can adjust your strategy.⑪ Making better use of the Offers feature.⑫ Allocating resources to help build community and respond to fan questions/comments promptly.⑬ Integrating Facebook marketing with other platforms and social media activity.⑭ Keeping on top of the constant changes on Facebook. ⑮ Other - please state.
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Likes + PTAT– Vanity metrics!
• …unless you can connect directly to ROI?
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Get Relevant Fans– “The number of Facebook fans you have,
in and of itself, means very little. But make no mistake: The number of relevant Facebook fans who care about your brand means everything.” ~Jon Loomer
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Suggested Facebook goals/metrics– more traffic to your website– growth in email subscribers– SEO – higher appearance on SERPs (search engine results pages)– increase in click through rate– increase in conversion rate to paying clients– increase in revenue– improved customer satisfaction– increase in brand sentiment– better ad performance– improved ROI on social media time and money invested– increase in word of mouth referrals– increase in high-star reviews– more foot traffic into your store
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Prize drawing!• Signed book by Mari!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Example Facebook Pages!– Sir Richard Branson– Fiona Childs– Dr. Wayne Dyer– Chalene Johnson– Your page here? _______________
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Engagement– Online community manager– One of the ABSOLUTE BEST
investments!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Socially Devoted– “The current industry benchmark allows for a response time of around 19.2
hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• 7 Criteria for Hiring Online Community Managers– Resourceful– Omniscient– Objective– Unconventional– Poised– Proactive– Generous
• See: http://bit.ly/7criteria_ocm
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
~Maya Angelou
I've learned that people will forget what yousaid, people will forget what you did, but people will never forget
how you made them
feel.
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Conversion– “Jab, Jab, Jab, Right Hook”
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Ask for the sale!– “If I was to buy everything you
offer – how much would it cost me and what would I get for my money?” ~Mari Smith
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Prize drawing!• Signed book by Mari!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Instagram Marketing!– Rock Stars on Instagram:
• @fitmencook• @chalenejohnson• @melissamade• @yoga_girl• @kyrenian• @natgeo
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Twitter Growth Tactics– ManageFlitter.com ROCKS!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Social Profit System – summary:• Clarity on your vision & goals• Systems, team, resources/budget
1. Content (create + curate)• Consistent, quality, relevant, timely. Test. Test. Test!
2. Engagement• Rock star community manager(s)!
3. Conversion• Give, give, give – ask. • It’s okay to ask for the sale!
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• 8-week online training course• In-depth online marketing • Get solid, measurable social media results• Plus, be a part of Mari’s new Facebook Page
www.MasterclassWithMari.com
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
WIN a Social Media Makeover!First 101 orders: 3 winners drawn at random.
www.MasterclassWithMari.com
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• “The very best thing you can do for the whole world is to
make the most of yourself.”
~Wallace Wattles
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© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• ”How wonderful it is that nobodyneed wait a single moment to
improve the world.”
~Anne Frank
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