Social Photography: Visual Storytelling to Connect With Customers
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Transcript of Social Photography: Visual Storytelling to Connect With Customers
Social Photography Visual Storytelling
Sheila ScarboroughTourism Currents
#smshi@SheilaS
What's In This For You?
Better storytelling that connects with customers
Joy & universal language of visual sharing
More content in less time
SEO (Search Engine Optimization) boost
#smshi
Disclaimer . I'm self-taught
#NotAnExpert
You can do this, too!
#smshi
Why
Photos?
#smshi
Surfing:
A boy balances on a surfboard & catches his very first wave, near Diamond Head
#smshi
On Facebook, people Like photo updates twice as much as text updates.
Ragan link: Photos & video drive the most engagement
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Other ways to tell visual stories
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Instagram is....
A Micro Art Gallery
#smshi
Tips for Instagram
Severe cropping drives composition
Slow data rates make it hard to share
It's a mobile-first platform
Most only use a few filter options
Mashable link: Which filter when
Easy to Like & Comment on the go
** Bought by Facebook
Foodspotting
Foodspotting is.
Grinds Porn(so ono!)
#smshi
Tips for Foodspotting
Spot unique food or drinks
Locals are a huge help!
Use Macro setting for close-ups
Slow data rates/GPS can hamper
Dim restaurant lighting a problem
Easy to Like & Comment on the go
#smshi
Foursquare & Yelp
#smshi
Foursquare/Yelp are.
I was here.You should go!
#smshi
Tips for Foursquare/Yelp
Check-in & review photos are more service-oriented
Exterior shots ---> Is this the right place?
Interior shots ---> What's it like inside there?
#smshi
#smshi
Savannah, Georgia CVB
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Columbus, Ohio CVB
Pinterest is....
A Digital Inspiration Board
#smshi
Tips for Pinterest
Hugely, suddenly popular
Some legal concerns with pins
NOT the place to be hard-sell
Destination marketing hot there
Anne Hornyak Link: DMOs on Pinterest (Google Doc)
#smshi
Don't Forget Old School
Photos to TwitterTwitpic, Lockerz, Yfrog, others
Easy from your phone
Photos to Facebook PagesTIP: use email to send photos from phone
Each Page has unique email address
Works in low data rate areas
Can do it from feature/flip phones, too
#smshi
Even MORE Old School:
Go offline with photo walks
#smshi
Use snail mail for your pics
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Lots of photos?Create an Animoto video out of them
#smshi
No time for all this?
Create once, use over and over
Now that you're a photographer, learn to think like one
#smshi
#smshi
Your last move before shooting with a phone camera?
Wipe off the lens.
#smshi
Big social photography benefit:
SEO
(Search Engine Optimization)
#smshi
Takeaways
A photo is a story
Your phone = publishing machine
Create once, use many times
Think like a photographer
Give search engines descriptive text for SEO
#smshi
Photo Credits
All photos my own except....
Me with camera: BJMcCray on Flickr CC
Boy surfing: Waikiki Beach Services
Screaming woman: kandyjaxx on Flickr CC
#smshi
Thank You!
SheilaScarborough
Tourism Currents
www.slideshare.net/SheilaS
@SheilaS@TourismCurrents
#smshi