Social party(new ad platform network) 20111012
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What happened on last Thursday
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The growth of Real-Time Bidding and the rise of the Demand-Side Platform (DSP)
The research, which questioned over 400 advertisers and agencies globally, reveals that over a fifth (23%) of the advertisers and agencies surveyed say they use a demand-side platform (DSP) which takes an average of 32% of the media plan.
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Table of Contents1. advantage austria오스트리아 무역대표부
2. news & focus (1)Rubicon proj.
3. showcase (1)Lee&Company. Waffle
4. news & focus (2)DA > SA > Local AD
5. showcase (2)Adby.me
6. news & focus (3,4)in game ad / mobile ad spend
7. TALK(exist or not)new advertising market in korea
8. secondcommercialssolution
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Austrian delegation visit in November
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Pretty assured in the belief that ad networks are on the decline? ..... The Rubicon Project suggests quite the opposite
The shift in dollars from search to display comes as no surprise
Nearly a quarter (23%) of the advertisers say they have moved budgets from search to display advertising in the past year.
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2008.04.15
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WIFI FREE
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뉴미디어광고시장 진짜 있는건가?
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퓨처스트림네트워크(대표 신창균, 전 NHN중국사업본부장)
1차 12억, 2차 30억 투자자금 유치 (캡스톤파트너스, 200억 벨류에이션 추정)
카울리 서비스로 국산 앱 매체점유율 1위로 포지셔닝 벨류를 인정받음.
포털사이트 다음에서 운영하는 아담은 월 0.7억원 매출 (웹배너와 연동모델)
1차 20억 (Softbank Korea)
비디오 광고 시청 후 게임아이템을 교환해주는 애드팝콘 서비스.
국산 SNG 1위 게임 아쿠아스토리에 서비스.
igaworks (대표 마국성)
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What To Say
훌륭한 포지셔닝 벨류와 많은 영업인력/노력에도 불구
충분한 시장생성이 안되고 있다
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FM
광고효과 광고집행
광고효과를 규정하거나 계측하는 것이 현실적으로 불가능
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피영업자
수렴 반응
never ending questgetting older
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피영업자광고효과의 규정FEEDBACK
소비자의 피드백
(피영업자의) 경영진/결제권자
언론보도 (based on)
- 해외성공사례- 사용자 feedback
- 매출- comment / context
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목표하는 시장이 다르다
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ROI가 다르다CLICK
>>>>
Digital vouchers return
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AD effect:병행매출 / sns analytics
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