Social Objects Explained - Balind Sieber

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    21-Oct-2014
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Social objects are the foundation of social networks. They're a core principle to understanding how and why people interact and the pillar of a creative strategy.

Transcript of Social Objects Explained - Balind Sieber

SOCIAL OBJECTS EXPLAINED(once and for all)

@BalindSieber | Balind.co | Me@BalindSieber.com

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By Balind Sieber

Hint: THIS IMAGE DEPICTS A SOCIAL OBJECT

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Social Objects Are the Foundation of Creative Strategy Every Creative Strategist should understand the building blocks of a social network. *

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* See my other Slideshare presentations for the denition of Creative Strategy

Humans Have Been Connecting Around Social Objects Since the Beginning of TimeSocial Objects are commonalities we share with one another - things like the clothes we wear, the co!ee we drink, and the teams we follow.

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Creative Strategy Rule Number One: Find Ways to Connect Consumers Around Your Product or ServiceBrands can't shout at people and expect them to listen, they need to give them a way to connect. *

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* This is super basic -- Its a core tenet of digital advertising

How Can People Share Your Client's Product/Service?Shape the conversation around a brand by asking what it's social purpose is. *

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* Why does it exist - how does it help the word?

If a Brand Can Become a Social Object, They've Hit Pay DirtSocial networks are formed around social objects, not the other way around.*

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* Best examples of this are Apple and Nike

HELPFUL? LET ME KNOW!

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@BalindSieber | Balind.co | Me@BalindSieber.com